What counts as a lead?

Benguy · 10-28-2010, 10:15 AM

What exactly counts as a lead for a CPA offer? I've been looking at a few and they have an initial opt-in and then there's a ton of unrelated surveys before you can win the free "____". Will I get paid if just the initial opt-in is completed, or does the whole process of follow up surveys have to be completed?

CPApromoter · 10-28-2010, 05:46 PM

Most established CPA Networks will clarify in the offer details where the "conversion" takes place. Generally, if it says it is an "email submit" type of offer; the "action/conversion" takes place upon the submittal of a legitimate email address.
Some offers will specify 1st page submit (which converts when all fields on page one of the offer are completed), Some may specify second page submits (which clearly means it converts upon submission of the second page)... Regardless of how the page-flow continues beyond that!

I must say that many people; especially those new to CPA Marketing do not talk to their Account Managers enough. Their Job, what they are getting paid for, is to be available to help you succeed. Build a positive relationship with your account managers!!!

williamrs · 10-28-2010, 07:12 PM

It totally depends on the offer. There are offers that pay for an email submit, zip submit, first page submit, long form submit, quote request, free trial request, purchase, profile creation, etc...

You need to check the specifications of each particular offer.

William

jointaldc · 10-28-2010, 07:23 PM

a lot of them differ, you have ones that just need zip codes, to ones that need a cc, check the offer specifications, each offer should have one

Benguy · 10-28-2010, 11:06 PM

Thanks for clearing things up guys, I just got accepted into my first CPA network today so I'm just learning the ropes.

10-28-2010, 10:15 AM	#1
Benguy Active Warrior Join Date: Aug 2010 Posts: 83 Thanks: 17 Thanked 2 Times in 2 Posts	What counts as a lead? What exactly counts as a lead for a CPA offer? I've been looking at a few and they have an initial opt-in and then there's a ton of unrelated surveys before you can win the free "____". Will I get paid if just the initial opt-in is completed, or does the whole process of follow up surveys have to be completed?

10-28-2010, 05:46 PM	#2
CPApromoter $ Paper Chaser $ War Room Member Join Date: Oct 2010 Location: Pittsburgh, PA Posts: 292 Thanks: 123 Thanked 55 Times in 38 Posts Social Networking Contact Info	Re: What counts as a lead? Most established CPA Networks will clarify in the offer details where the "conversion" takes place. Generally, if it says it is an "email submit" type of offer; the "action/conversion" takes place upon the submittal of a legitimate email address. Some offers will specify 1st page submit (which converts when all fields on page one of the offer are completed), Some may specify second page submits (which clearly means it converts upon submission of the second page)... Regardless of how the page-flow continues beyond that! I must say that many people; especially those new to CPA Marketing do not talk to their Account Managers enough. Their Job, what they are getting paid for, is to be available to help you succeed. Build a positive relationship with your account managers!!!
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10-28-2010, 07:12 PM	#3
williamrs Senior Warrior Member War Room Member Join Date: Aug 2009 Location: Brazil Posts: 3,496 Thanks: 174 Thanked 1,159 Times in 614 Posts	Re: What counts as a lead? It totally depends on the offer. There are offers that pay for an email submit, zip submit, first page submit, long form submit, quote request, free trial request, purchase, profile creation, etc... You need to check the specifications of each particular offer. William
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10-28-2010, 07:23 PM	#4
jointaldc HyperActive Warrior Join Date: Oct 2010 Location: South Bay, California Posts: 197 Thanks: 22 Thanked 19 Times in 19 Posts	Re: What counts as a lead? a lot of them differ, you have ones that just need zip codes, to ones that need a cc, check the offer specifications, each offer should have one
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10-28-2010, 11:06 PM	#5
Benguy Active Warrior Join Date: Aug 2010 Posts: 83 Thanks: 17 Thanked 2 Times in 2 Posts	Re: What counts as a lead? Thanks for clearing things up guys, I just got accepted into my first CPA network today so I'm just learning the ropes.