JasonWestwick

Over the years I have seen many people ask and debate about the most important factor in creating a successful campaign in CPA and how to develop and maintain long term success. There are many varying opinions from SEO, Traffic, List building, squeeze pages, e.t.c.

One of the most critical factors in your CPA success is always left out and I promise you if you work on this starting today you will see a huge increase in traffic, conversions and ultimately MONEY!

So what is this hidden gem that most people overlook. It's simple the keys to your success in CPA lie with your Affiliate Manager (AM)

THat is it, believe it or not your AM is going to be one of the most important people in the internet marketing world. This individual is like a spy, an industry insider who holds all the clues and facts about making massive amounts of money through CPA. Think about it, your AM handles hundreds of affiliates from individuals making $20 a month to those making $20,000 a month and more. He has information on what campaigns are converting, the startegies that are converting right now, the best traffic sources.

You need this information, start to build a relationship with your AM, call him once a week minimum, let him know what campaigns you are thinking of running, ask him his opinions, ask him what is converting, ask him about his life, build rapport. By opening up and asking questions and being in contact regularly it will display that you are serious and willing to take your earnings to the next level. Your AM is there to help you do that.

Later on in your career when you are making thousands of dollars a day your AM will be able to offer you exclusive offers the network keep held back from the rest of their affiliates and you will also be able to negotiate higher commision payouts for offers.

Start building your relationshipwith your AM today, get them on the phone, get them to open up, become their friend, I assure you the info you learn will be invaluable to your future success.

Good luck.

alldomain

very true indeed always keep in touch with your am

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2pacisreal

ya agreed man a good relation with AMs can be really viral in our Sucess stop beign a payout whore and keep changing networks to network instead work on one and grow

affiliatelabs

Agreed completely.

Kenster

I agree. Is your affiliate manager a hidden gem, I don't think so, but I DO think people massively undervalue and underuse their affiliate managers.

In general, like any business, why do more work and more unnecessary testing that you have to? Why throw a dart in the dark? Use the resources you have access to so you don't need to spend money on testing and mistakes.

-Use your AM as the OP explained
-Look at all the big dogs landers and campaign

CPA is about working hard and just getting stuff done, its not about re-inventing the wheel. Let your AM and others show you how to design the wheel, now all you need to do actually do it.

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williamrs

The problem is that people think that their affiliate managers have to teach them how to do their work.

Affiliate managers are great to give tips and say what offers are hot on what traffic sources. I never start a campaign without contacting my affiliate manager. However, people need to understand that there is a huge difference between affiliate manager and coach. AMs give insigths, don't teach people how to be affiliates.

I think that's important to make it clear, because some people get a recommendation from their AM, do everything wrong and think that their affilaite manager is responsible for their failure. The AM says Offer A is performing well on traffic source B and then they create an ad on traffic source B direct linking to offer A and wait for the money. Things are more complex than this, having good combinations between offers and traffic sources isn't enough, we need to know how to market the offer to our audience.

So use your affiliate manager to get insigths, not complete tutorials on how to build campaigns.


William

Freeman77

Respectfully, I think the OP is overvaluing the role of the affiliate manager. If affiliate managers knew how to make you rich, they would do it themselves.

They WANT you to earn a lot, because that will help their own income, but they can't hand you the keys. They are valuable players in the whole CPA operation, but in my experience, they don't have most of the answers affiliates are looking for.

If I'm thinking of running an offer, I'll go ahead and test it. I won't contact my AM unless there is a specific reason. Moreover, I've only had one network (Neverblue) where I had the same AM for over a year. For example, I had 3 (or was it 4?) different AMs with Maxbounty in 2010. It's great to get to know them, but your relationship-building probably won't translate into money in your pocket.

My affiliate managers sometimes contact me with private offers, or to make suggestions. To be honest, it's somewhat rare that I go with the offers they'd like me to promote.

The major role of affiliate managers for me is giving me pay-bumps and communicating with the advertisers on my behalf (for example, when I need clarification on offer restrictions or compliance issues).

I like all my AMs, and it's great to speak with them, but if I had to call them all once a week then I would be less productive -- not because of the time commitment, but my head would be swimming with all their suggestions.

I had a great year in 2010, and my AMs have always been there for me to sort out issues, give pay-bumps, etc., so I definitely appreciate them. However, newbies should know that AMs are definitely not mentors - they won't teach you how to be successful.

JasonWestwick

Thanks for your comments guys.

Freeman and William are completely correct, your affiliate manager is not going to hand you the keys to your success in CPA and they wont tell you the specific details of how to set up a winning campaign but they can definitely help you on your way.

AM's are not mentors or coaches but they are definitely a valuable resource, many newbies here, once they get accepted to a network, are then suddenly left in the dark about how to make good money through these offers. There is a such a stigma attached to AM's and getting accepted in the first place that when newbies are finally accepted they're afraid to open up to their AM.

This was a merely a post to inspire new people to the CPA game the value of communication, especially with your AM who can cut through the vast information out there that could be confusing and/or overwhelming.

jexson_paul

Agree, While i was a AM i was too busy with such stuff .

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Kenster

It's a very interesting role AM's play. Do they have access to incredible amounts of information, absolutely. Would this be helpful info to have to run campaigns, absolutely. Do these AMs run their own campaigns on the side, absolutely.

But what I have realized over time is that like most industries, everything looks greener on the other side. Further, the world is made up of so many personalities and that's why the world works. Some people are just better suited to be on the affiliate side, some on the merchant side, some on the network side, some as affiliate managers and some completely outside the internet space. Every position within the spectrum has opportunity, has upsides, and has downsides.

So there is turnover in the AM space for a reason, but there are also some people that are just meant to be AMs just like there are any other stop in the chain.


You also make a good point. The AMs have info and their interests are generally aligned with yours but not always. They are obviously going to try to push as many offers on you as possible because that's how they make money. If you try every offer they suggest, you will go nuts and it wont make sense. They want all the traffic going to their network so they make money, they dont necessarily want you to make the most money (since you can make more by working with many networks).

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blillard

Everyone get to know your AM. You should understand that not all AM's are created equal like just no two college teach the same. Some are more helpful than others are. But none the less they are there for that reaon alone to help you make money. Before I started to REALLY communicate with my am I really didn't make any money through CPA but once we got a good relationship going I'm seeing a promising cpa future seriously.

Sned you am an Im and just say hi f if that then ask what is doing good and how is it being promoted that is all it takes they may tell you more then that to insure you get cake. HIT THEM UP ASAP

BloggerDeen

CPA business model is such that in many ways your success is directly propositional to your relationship with him. He can give you some inside tips you won't find anywhere browsing forums or reading blog.

jbrewski

thank you for the direction/hint!

ChrisBa

While AM can help, they can also hurt, just be cautious

Bane

If you aren't doing this, there is something wrong with you - Affiliate Managers are almost always your friend!

speedbird

Creating rapport with your AM is very important. I agree with you 100%

WilliamLark

Agreed completely. AM are there for support not to do your work.

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Kenster

Agreed here. When you are a small fish, this isn't as much of a worry, but as you and your campaign grows, remember its an asset that needs to be protected. Networks know this and therefore you need to be more cautious about exposing yoru traffic and campaign details. Sometimes this means hiding your tracks.

Also, there is a difference between hiding and faking.

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Herbert S Richter

CPA AMs are just human beings who are put there in that job to make sure that they direct you in the right direction and make sure that the super sensitive CPA business model isnt stuffed with Crappy Leads from some weirdos.

Remember they promote the same offers you are promoting from their end too. The most they can do is give you a general picture of what is happening and in most cases lie about the EPC because they want you to promote every offer in their network. In my opinion, its hard for them to be genuine and when they do there must be strings attached. You threaten them to reveal to you the best dating offer they have in their network or you'll redirect your traffic to another network and and they will respond in seconds...

AMs are most helpful when organizing prompt payments.

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azmanar

Ken,

Very well said. Excellent insight.

Thank you for sharing.

Kenster

I think this is partially true. You absolutely need to find that balance and realize what the AM is good for and how they can actually hurt you. They naturally want all your traffic to run through their offers, even if its not in your best interest. This is where you need to do your cross network testing and pick the best network to work with for a particular campaign.

With that said, they do provide a tremendous amount of information that can really help you pick offers and more importantly, set up your campaign. If you are new, then they can also help with very basic training and help answer any questions.

For me, the biggest value is the tidbits of info that AMs can reveal. If I know what other are doing and where others are playing for a particular offer, I can have a good idea where and how I should be doing my initial testing. This mostly saves testing dollars and time. If you are working with a good AM and they know you can drive a lot of traffic, they are normally more open to reveal some hints on where you should be headed based on their backend data

Are they a be all end all, absolutely not, but why not use them for what they can offer!

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Mike Morgan.

I agree with OP that affiliate mangers are very helpful to your CPA marketing success.

The reason is very simple …

Affiliate mangers much lots of information on what is going on their network. They know which offers are working for affiliates, which traffic sources are effective, etc. So, creating a strong relation with your affiliate mangers is very important.

But, you have to be aware that Affiliate managers are not the KEY to your success. They are only helpful.

Mike

rain21

yea, exactly.. agreed

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