Landing Pages - Do you lean more toward reviews or promotional ad?

thebarksmeow · 12-01-2010, 07:21 AM

When creating your landing pages for your CPA offers... do you focus more on a review style or straight promotional advertisement?

williamrs · 12-01-2010, 08:04 AM

It's not possible to give you a good answer. It depends a lot on the offer and traffic source. You can't promote ringtones with PPV the same way you promote bizopp offers with PPC.

William

thebarksmeow · 12-01-2010, 08:33 AM

Quote:

Originally Posted by williamrs

It's not possible to give you a good answer. It depends a lot on the offer and traffic source. You can't promote ringtones with PPV the same way you promote bizopp offers with PPC.

William

Understood. So let's just say for example that it was a bizopp offer. Would you give a review of the offer or basically say what the bizopp is?

JasonWestwick · 12-01-2010, 08:48 AM

Personally I lean towards review style pages, it allows you to promote multiple offers on one page and if an offer gets discontinued then it's easy enough to switch out for another one.

williamrs · 12-01-2010, 09:21 AM

Quote:

Originally Posted by thebarksmeow

Understood. So let's just say for example that it was a bizopp offer. Would you give a review of the offer or basically say what the bizopp is?

It depends on the traffic source... But I usually use news landers to promote free trials and CPS offers in this vertical with PPC. Sometimes I also use squeeze pages to capture leads and promote the offer with an autoresponder series.

William

ChrisBa · 12-01-2010, 11:04 AM

Personally.. normally I like review sites, sometimes you can capitalize on more than 1 offer

brandasaur · 12-01-2010, 11:10 AM

Reviews really work

Rocked Steady · 12-01-2010, 12:13 PM

review sites are great, but have been getting scrubbed more and more often in recent month's...promotional sites are good for niche's like dating. for health, review sites seem to work better.

KC-Coop · 12-01-2010, 01:18 PM

Quote:

Originally Posted by thebarksmeow

Understood. So let's just say for example that it was a bizopp offer. Would you give a review of the offer or basically say what the bizopp is?

Depends on the traffic sources as well and what they will allow.

I've found most of my success building opt in landers and running traffic to that, collecting emails and selling them via email.

That route has worked well for me on PPV in the bizop niche.

However if I was running dating on Facebook for example - I'd run direct linked or with a quick and easy jump page.

azmanar · 12-01-2010, 09:59 PM

Quote:

Originally Posted by KC-Coop

Depends on the traffic sources as well and what they will allow.

I've found most of my success building opt in landers and running traffic to that, collecting emails and selling them via email.

That route has worked well for me on PPV in the bizop niche.

However if I was running dating on Facebook for example - I'd run direct linked or with a quick and easy jump page.

KC,

I just applied to your network. Saw very interesting sections i.e. Video & Audio Training.

Thanks

amo992 · 12-01-2010, 10:10 PM

Incentivized opt-in especially for bizop.

Best with the right type of framing.

Never 'give away' anything in bizop, make them feel like you're doing them a favor.

KristofferIM · 12-01-2010, 10:11 PM

I like reviews for the credibility.

12-01-2010, 07:21 AM	#1
thebarksmeow HyperActive Warrior Join Date: Nov 2009 Posts: 370 Thanks: 41 Thanked 26 Times in 22 Posts	Landing Pages - Do you lean more toward reviews or promotional ad? When creating your landing pages for your CPA offers... do you focus more on a review style or straight promotional advertisement?

12-01-2010, 08:04 AM	#2
williamrs Senior Warrior Member War Room Member Join Date: Aug 2009 Location: Brazil Posts: 3,496 Thanks: 174 Thanked 1,159 Times in 614 Posts	Re: Landing Pages - Do you lean more toward reviews or promotional ad? It's not possible to give you a good answer. It depends a lot on the offer and traffic source. You can't promote ringtones with PPV the same way you promote bizopp offers with PPC. William
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12-01-2010, 08:48 AM	#4
JasonWestwick Advanced Warrior War Room Member Join Date: Nov 2010 Posts: 602 Thanks: 158 Thanked 233 Times in 148 Posts	Re: Landing Pages - Do you lean more toward reviews or promotional ad? Personally I lean towards review style pages, it allows you to promote multiple offers on one page and if an offer gets discontinued then it's easy enough to switch out for another one.

12-01-2010, 11:04 AM	#6
ChrisBa Senior Warrior Member Join Date: Jun 2008 Posts: 4,126 Thanks: 10 Thanked 507 Times in 401 Posts Social Networking	Re: Landing Pages - Do you lean more toward reviews or promotional ad? Personally.. normally I like review sites, sometimes you can capitalize on more than 1 offer
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12-01-2010, 11:10 AM	#7
brandasaur Active Warrior Join Date: Aug 2010 Location: Pinas :) Posts: 79 Thanks: 1 Thanked 0 Times in 0 Posts Social Networking Contact Info	Re: Landing Pages - Do you lean more toward reviews or promotional ad? Reviews really work
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12-01-2010, 12:13 PM	#8
Rocked Steady Warrior Member Join Date: Nov 2010 Posts: 25 Thanks: 0 Thanked 2 Times in 2 Posts	Re: Landing Pages - Do you lean more toward reviews or promotional ad? review sites are great, but have been getting scrubbed more and more often in recent month's...promotional sites are good for niche's like dating. for health, review sites seem to work better.

12-01-2010, 10:10 PM	#11
amo992 HyperActive Warrior Join Date: Jul 2010 Location: Virginia Posts: 144 Thanks: 10 Thanked 15 Times in 15 Posts	Re: Landing Pages - Do you lean more toward reviews or promotional ad? Incentivized opt-in especially for bizop. Best with the right type of framing. Never 'give away' anything in bizop, make them feel like you're doing them a favor.

12-01-2010, 10:11 PM	#12
KristofferIM Solution Provider War Room Member Join Date: Oct 2010 Posts: 297 Thanks: 70 Thanked 45 Times in 35 Posts	Re: Landing Pages - Do you lean more toward reviews or promotional ad? I like reviews for the credibility.