Narrative as Individual or Company

newhotness · 12-08-2010, 04:59 PM

Im starting up my first CPA campaign. Basically Im directing my traffic to opt-in page for free report to CPA offer through the email campaign. Im wondering if its better to talk to potential customers as a single person telling them about a product, or talk to them as a group or company. I would do this consistently throughout the opt-in page, ebook, and email campaign. Any suggestions to the pros and cons of doing either? What will convert better for this offer? How about looking at it long term? I really appreciate the feedback guys

Kenster · 12-08-2010, 06:52 PM

Quote:

Originally Posted by Waddle

Split test both ways. Generally I find that a conversational, one on one, testimonial style converts better than corp speak. But it depends on the product.

I agree, it will slightly depend on what your exact campaign and niche looks like, but one very effective copywriting strategy is to create copy that speaks to every single visitor individually. Touch some emotional triggers and use the word YOU and that helps stimulate action

JasonWestwick · 12-08-2010, 10:17 PM

Some good advice here, look at what the others have said and then look at most sales pages and ad copy. It's usually written from one person to another in an informal style. This allows you to connect more with the reader and build an emotional connection with them.

It obviously depends on your niche and demographic you're targeting but personal copy has always worked well for me.

12-08-2010, 04:59 PM	#1
newhotness Warrior Member Join Date: Apr 2010 Posts: 4 Thanks: 0 Thanked 0 Times in 0 Posts	Narrative as Individual or Company Im starting up my first CPA campaign. Basically Im directing my traffic to opt-in page for free report to CPA offer through the email campaign. Im wondering if its better to talk to potential customers as a single person telling them about a product, or talk to them as a group or company. I would do this consistently throughout the opt-in page, ebook, and email campaign. Any suggestions to the pros and cons of doing either? What will convert better for this offer? How about looking at it long term? I really appreciate the feedback guys

12-08-2010, 10:17 PM	#3
JasonWestwick Advanced Warrior War Room Member Join Date: Nov 2010 Posts: 602 Thanks: 158 Thanked 233 Times in 148 Posts	Re: Narrative as Individual or Company Some good advice here, look at what the others have said and then look at most sales pages and ad copy. It's usually written from one person to another in an informal style. This allows you to connect more with the reader and build an emotional connection with them. It obviously depends on your niche and demographic you're targeting but personal copy has always worked well for me.
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