A Simple Way To Split Test

CPApromoter · 12-11-2010, 07:48 PM

I've had a lot of people asking me for simple methods that they can split test either the same offer across multiple networks, or, to split test multiple landing pages.

Sure, there are many ways to do this, but I will share with you the method that I tell people most of the time, because it is very easy to implement, and very easy to understand.

Our friends at Tracking202 and at CashTactics both have a "Rotator Script".
I will be focusing on the one from CashTactics for this example. You may download it here:

Code:

http://cashtactics.net/ruckreports/CT-Rotator.zip

To use this, you will want to upload the index.html file and the info.vcd file to the root of the folder you will drive traffic to, such as:

Code:

www.mydomain.com/victorias-secret-giftcard/

You will need to edit one line in the index.html file. On this line, you will enter the different LP's or offers you wish to rotate, comma separated.

Code:

//			YOUR OFFERS (comma-separated) - Just add the offers you wish to split-test to this string ...
$offerstr = "http://redirect.tracking202.com/lp/####1, http://redirect.tracking202.com/lp/####2, http://redirect.tracking202.com/lp/####3";

By default, the script is set up to rotate 3 offers/lp's. If you need to do more or less, you must specify this number in the info.vcd file, but the process is the same as far as comma separating the redirects.

This script does rotate between the redirects in order: 1,2,3. This means that your traffic will be split equally among them, not randomly assigned- which is what you need to get some good split test data.

The only down side to this script is that it does technically iframe the entire offer within your domain, so you may want to make sure that's not a problem for the offers you are running (Check with your AM).

The script at tracking202 can be set up without the iframe, but it may be a little more difficult for some to implement.
Their scripts are available here:

Code:

http://prosper.tracking202.com/scripts/rotate-offers/
http://prosper.tracking202.com/scripts/split-testing-landing-pages/

I hope this helps some people out. If anything needs further clarification, please chime in and ask!

12-11-2010, 07:48 PM	#1
CPApromoter $ Paper Chaser $ War Room Member Join Date: Oct 2010 Location: Pittsburgh, PA Posts: 292 Thanks: 123 Thanked 55 Times in 38 Posts Social Networking Contact Info	A Simple Way To Split Test I've had a lot of people asking me for simple methods that they can split test either the same offer across multiple networks, or, to split test multiple landing pages. Sure, there are many ways to do this, but I will share with you the method that I tell people most of the time, because it is very easy to implement, and very easy to understand. Our friends at Tracking202 and at CashTactics both have a "Rotator Script". I will be focusing on the one from CashTactics for this example. You may download it here: Code: http://cashtactics.net/ruckreports/CT-Rotator.zip To use this, you will want to upload the index.html file and the info.vcd file to the root of the folder you will drive traffic to, such as: Code: www.mydomain.com/victorias-secret-giftcard/ You will need to edit one line in the index.html file. On this line, you will enter the different LP's or offers you wish to rotate, comma separated. Code: // YOUR OFFERS (comma-separated) - Just add the offers you wish to split-test to this string ... $offerstr = "http://redirect.tracking202.com/lp/####1, http://redirect.tracking202.com/lp/####2, http://redirect.tracking202.com/lp/####3"; By default, the script is set up to rotate 3 offers/lp's. If you need to do more or less, you must specify this number in the info.vcd file, but the process is the same as far as comma separating the redirects. This script does rotate between the redirects in order: 1,2,3. This means that your traffic will be split equally among them, not randomly assigned- which is what you need to get some good split test data. The only down side to this script is that it does technically iframe the entire offer within your domain, so you may want to make sure that's not a problem for the offers you are running (Check with your AM). The script at tracking202 can be set up without the iframe, but it may be a little more difficult for some to implement. Their scripts are available here: Code: http://prosper.tracking202.com/scripts/rotate-offers/ http://prosper.tracking202.com/scripts/split-testing-landing-pages/ I hope this helps some people out. If anything needs further clarification, please chime in and ask!
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