Tips for Direct Linking on adCenter through Email Submits

etidd · 12-20-2010, 07:49 PM

Hello out there,

I'm searching for the secrets of those who have success with email submits on adCenter. I'm running a grocery offer, and I looked into the demographics of the searchers. I built a keyword list of 250+ (all into one ad group), and I creatively wrote some good holiday ads. Still, I'm not getting any clicks, and the ad isn't converting. What's missing here?

etidd · 12-21-2010, 04:30 PM

i think this is good advice. i don't think this type of offer will be smooth sailing on yahoo/bing. i have to make a landing page or design a website on adwords. does that ever go well with an email submit on google?

ChrisBa · 12-21-2010, 07:28 PM

Quote:

Originally Posted by etidd

Hello out there,

I'm searching for the secrets of those who have success with email submits on adCenter. I'm running a grocery offer, and I looked into the demographics of the searchers. I built a keyword list of 250+ (all into one ad group), and I creatively wrote some good holiday ads. Still, I'm not getting any clicks, and the ad isn't converting. What's missing here?

You need to group your keywords better then create ads more directed to your keywords in those adgroups..

eg.
Adgroup 1 - Milk
Keywords: Milk, 2% milk, skim milk, homo milk, etc
Ad: Get FREE Milk with our Free Grocery Gift Card...

Then have another adgroup for bread, another for.... and keep going..

tittbit · 12-22-2010, 03:11 AM

you may try to increase your budget

williamrs · 12-22-2010, 06:16 AM

Quote:

Originally Posted by ChrisBa

You need to group your keywords better then create ads more directed to your keywords in those adgroups..

eg.
Adgroup 1 - Milk
Keywords: Milk, 2% milk, skim milk, homo milk, etc
Ad: Get FREE Milk with our Free Grocery Gift Card...

Then have another adgroup for bread, another for.... and keep going..

I personally don't direct link to email/zip submits, but this approach seems to be very good.

When creating campaigns on search I try to use only 1 keyword (3 match types) per ad group. It allows me to create ads that get a pretty high CTR, so ChrisBa's advice makes a lot of sense to me.

William

mikeyman120 · 12-22-2010, 06:51 PM

Quote:

Originally Posted by Waddle

Also there's not nearly as much traffic going through Y!/Bing compared to Adwords.

Thats for sure! I just tried a very popular im niche and its most popular keywords and on bing/yahoo I couldn't get 30 impressions per day to save my life and maybe 1 click per day. While on adwords for the same im niche I can sign up 30-50 people per day with small campaigns. I have other msn campaigns that do get a decent amount of traffic in other niches so I was surprised to see no traffic in this niche on bing.

Mike

iamx · 12-22-2010, 07:20 PM

there just isnt enough traffic in both of them...Adwords has the steady traffic flow..

12-20-2010, 07:49 PM	#1
etidd Aspiring Warrior Join Date: Jun 2010 Location: atlanta, ga Posts: 73 Thanks: 20 Thanked 1 Time in 1 Post Social Networking Contact Info	Tips for Direct Linking on adCenter through Email Submits Hello out there, I'm searching for the secrets of those who have success with email submits on adCenter. I'm running a grocery offer, and I looked into the demographics of the searchers. I built a keyword list of 250+ (all into one ad group), and I creatively wrote some good holiday ads. Still, I'm not getting any clicks, and the ad isn't converting. What's missing here?

12-21-2010, 04:30 PM	#2
etidd Aspiring Warrior Join Date: Jun 2010 Location: atlanta, ga Posts: 73 Thanks: 20 Thanked 1 Time in 1 Post Social Networking Contact Info	Re: Tips for Direct Linking on adCenter through Email Submits i think this is good advice. i don't think this type of offer will be smooth sailing on yahoo/bing. i have to make a landing page or design a website on adwords. does that ever go well with an email submit on google?

12-22-2010, 03:11 AM	#4
tittbit Active Warrior Join Date: Nov 2010 Posts: 52 Thanks: 0 Thanked 1 Time in 1 Post	Re: Tips for Direct Linking on adCenter through Email Submits you may try to increase your budget

12-22-2010, 07:20 PM	#7
iamx HyperActive Warrior War Room Member Join Date: Nov 2009 Location: New Jersey Posts: 345 Thanks: 2 Thanked 24 Times in 18 Posts Social Networking Contact Info	Re: Tips for Direct Linking on adCenter through Email Submits there just isnt enough traffic in both of them...Adwords has the steady traffic flow..