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Old 12-22-2010, 08:47 PM   #1
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Default Journal: Follow My Campaign From Day 1 - Feedback Welcome!

Hello Warriors!

I know that in the IM world it is not wise to share a successful campaign. It is understood that there is already enough competition to deal with, and to share your secret ingredients could put the bakery out of business... But as many also believe there is enough room for every average person who is willing to learn, work hard, and of course take action. I agree with that. But with successful campaigns behind lock and key, despite the wealth of knowledge being shared on forums and blogs, so many people have never actually experienced the building and testing of an actual successful campaign.

I would like to invite anyone interested to follow a journal of a facebook ppc campaign from day one.

****************
<Campaign Details>
****************
* CPA Network = Wolf Storm Media
* Offer Used = 579 Account Now Prepaid Card
* Payout = $4.25 per conversion
* Location = USA
* Description = Show your users how they can sign up for a prepaid Visa card. This pays out on a registration to receive a card.
* Traffic Sources Allowed: Social Media
* Ad Platform = Facebook PPC
****************
</Campaign Details>
****************


Day 1.

Set Up Text Ad One in Tracking202, used direct linking method. Did not cloak as there are no "keywords" to be passed back on facebook, and have also experienced slower load times lately with cloaking on.

See Text Ad One:
No Bank Account?
Get a reloadable Debit/Credit card free in 60 seconds.
No bank account or credit check!



Set Up Text Ad Two in Tracking202, also used direct link method as mentioned above.

See Text Ad Two:
Check Account Alternative
Guaranteed approval in 60 seconds. No credit check.
The perfect alternative to a checking account. Click Here!


Now I chose an image to accompany each text ad on the facebook platform. One, I believe "clipart" style images draw some attention these days because people aren't as "ad-blind" to them. For the second, I followed the traditional rule of thumb and chose a smiling woman.

While transferring the ad from Tracking202 over to the facebook platform I had to do some final brainstorming about the targeting / demographics. Thanks to a tip I got from our friend PPC-Coach, instead of just using my gut instincts to decide the demographics I would target, I went to Alexa and Quantcast to see what they said about the demographics of the offers landing page. In this case, we checked out the demographics for accountnow.com, and this showed us that most visitors to the site are females aged 30-60. So, until we see if we need to drill down further, we are setting up the targeting to US Women Age 30-60.

Bidding is essentially the last step to building out the ads on facebook. Facebook's suggested bid is $1.40 - 2.32 USD. We don't wanna burn through our budget faster than we can monitor things, so we're initially going to underbid at $0.85 per click.


Lets take a look at the ads shall we?
Journal: Follow My Campaign From Day 1 - Feedback Welcome!-nobank.pngJournal: Follow My Campaign From Day 1 - Feedback Welcome!-nocheking.png


The Ads have been approved by facebook and are now live.

Going forward we will be monitoring these two ads to identify changes that need made, as well as creating additional ad variations.

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Old 12-22-2010, 08:50 PM   #2
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Default Re: Journal: Follow My Campaign From Day 1 - Feedback Welcome!

Awesome can't wait to see the results

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Old 12-22-2010, 08:58 PM   #3
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Default Re: Journal: Follow My Campaign From Day 1 - Feedback Welcome!

I like this.. good work by getting this going

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Old 12-22-2010, 09:16 PM   #4
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Nice job, keep it going!


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Old 12-22-2010, 09:40 PM   #5
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Default Re: Journal: Follow My Campaign From Day 1 - Feedback Welcome!

Kenster, Chris, and PPC-Coach,
Any constructive criticism on the ad copies themselves? See any issues with the images used? Enough call to action in the message? Etc...

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Old 12-22-2010, 09:51 PM   #6
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Default Re: Journal: Follow My Campaign From Day 1 - Feedback Welcome!

Hi,
Nice share thanks thanks for sharing

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Old 12-22-2010, 10:03 PM   #7
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Default Re: Journal: Follow My Campaign From Day 1 - Feedback Welcome!

This is the kind of thread I wish more people did! Although I can understand why no one would want to share this kind of information.

Personally, I've started a blog where I'm recording information about my experience with facebook advertising. I don't advertise the blog, though, so I have NO idea who reads it.

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Old 12-22-2010, 10:18 PM   #8
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Default Re: Journal: Follow My Campaign From Day 1 - Feedback Welcome!

Quote:
Originally Posted by mamu View Post
very nice man,but since the payout is $4.25,that I do not think you can afford even 6 clicks without any conversation.
I see your point there, however the offer is essentially a first page submit, so 1/6, or 0.1666 seems to be a relatively low conversion rate for something that converts on page one with no pulling out the credit card involved.

So to take a closer look at your theory...
After 100 clicks at lets assume 1/4 or a 0.25 conversion rate, that would be (100 clicks x 0.25 CR) = 25 conversions. Those clicks cost a max of (.85 CPC x 100 clicks)= $85. The revenue from those 25 conversions is (25 conversions x 4.25 payout) = 106.25 revenue.

Note also, that the .85 is Max Bid, and likely will not be the actual cpc.

106.25 revenue minus 85.00 Cost leaves us with a profit of 21.25 for every one hundred clicks, at max bid.

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Old 12-22-2010, 10:40 PM   #9
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Thanks Very much

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Old 12-22-2010, 11:11 PM   #10
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Default Re: Journal: Follow My Campaign From Day 1 - Feedback Welcome!

Cool! Definitely curious to see your results. I think there is certainly enough room in this game to help people out.

However, I am a little concerned if you give out all the details before the campaign is over, people are going to copy it (image for image word for word) and that might screw up your CTR, volume, and lifetime. Hopefully, you're targeting some "interests" you haven't yet divulged or maybe testing some other images.

Hope it goes well! I'll be reading along. Best.
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Old 12-23-2010, 03:09 AM   #11
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Default Re: Journal: Follow My Campaign From Day 1 - Feedback Welcome!

looking forward to an update already!!!
happy to assist if you get stuck
uk

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Old 12-23-2010, 03:20 AM   #12
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Default Re: Journal: Follow My Campaign From Day 1 - Feedback Welcome!

Congratulations on taking action and getting a campaign up and running. I applaud your bravery and generosity with sharing every detail and step you are taking and certainly hope this post will act as an inspiration and motivator to indivuals who are still on the fence and haven't started yet.

We often see posts like this here but they very quickly die because of lack of success/commitment/determination e.t.c.

Keep us updated and we'll do all we can to make this a success for you.

Good luck.

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Old 12-23-2010, 03:52 AM   #13
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Default Re: Journal: Follow My Campaign From Day 1 - Feedback Welcome!

This is great and i'll definitely be watching. Problem is, there will definitely be a few copycats lifting this campaign in its entirety as you are doing it so you figures will be skewed.
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Old 12-23-2010, 05:59 AM   #14
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Default Re: Journal: Follow My Campaign From Day 1 - Feedback Welcome!

Nice start, buddy!

If your campaign produces good results we will have at least a thousand guys doing the same thing tomorrow, so you may be killing your own campaign by doing this, but your willines to help is awesome!

The only thing that I would change is the way you're split-testing ads. Only 2 ads can be not enough. I would get 10+ images and create a bunch of ads by combining all of them with your 2 ad copies.

1 out of 6 wouldn't be a bad conversion rate for your offer even if it's a 1st page submit, so you will need to reduce your CPC drastically to get profitable. It's possible, you just need to get a good CTR (not sure on how complicated it is in this niche) and switch your best ads to CPM. It depends on your demographics, but you can probably get clicks for $0.30 - $0.40 if you reach a CTR above 0.1%.

The best way to get ads with a high CTR is by testing many ads, so this is the reason why I would upload more ads during the testing phase.


William

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Stop struggling alone. Stop wasting time. Stop being scammed.


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Old 12-23-2010, 06:59 AM   #15
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Default Re: Journal: Follow My Campaign From Day 1 - Feedback Welcome!

Thanks William, if you re-read the last sentence of the OP, it says I will be creating more ad variation, so that is indeed at the top of the to-do list for day two.

It's Now Day 2! I'll be keeping everyone posted.

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Old 12-23-2010, 08:36 AM   #16
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Default Re: Journal: Follow My Campaign From Day 1 - Feedback Welcome!

New Ad Variations Added - Morning of Day 2.
Journal: Follow My Campaign From Day 1 - Feedback Welcome!-teenspending.pngJournal: Follow My Campaign From Day 1 - Feedback Welcome!-kidsspending.pngJournal: Follow My Campaign From Day 1 - Feedback Welcome!-watchspending.png

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Old 12-23-2010, 09:35 AM   #17
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Default Re: Journal: Follow My Campaign From Day 1 - Feedback Welcome!

Quote:
Originally Posted by CPApromoter View Post
New Ad Variations Added - Morning of Day 2.
Attachment 6636Attachment 6637Attachment 6638
New Ad Variations approved and are now live.
Tweaked the targeting some of the original two.

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Old 12-23-2010, 10:08 AM   #18
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Default Re: Journal: Follow My Campaign From Day 1 - Feedback Welcome!

Cool Idea ! Keep going .

I am on your side to help you .

Mike

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Old 12-23-2010, 10:17 AM   #19
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Default Re: Journal: Follow My Campaign From Day 1 - Feedback Welcome!

Hi,

I'm following this thread.

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Old 12-23-2010, 11:18 AM   #20
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Very impressive and selfless...just what the holiday season should be about...thanks for sharing!
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Old 12-23-2010, 03:38 PM   #21
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Default Re: Journal: Follow My Campaign From Day 1 - Feedback Welcome!

Good to see fellow warriors helping out in the giving season. I see your offer is around $4. Does anyone here with experience in facebook ads suggest low paying offer like this one that ask less of the potential customer? How well do high $ offers that ask for credit card info convert on facebook?
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Old 12-23-2010, 05:08 PM   #22
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Default Re: Journal: Follow My Campaign From Day 1 - Feedback Welcome!

I'd run this with the Yahoo/Bing Adcenter instead. Like someone said, you need a conversion in 6 clicks. With Yahoo and Bing your traffic will be more targeted and clicks should be cheaper.

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Old 12-23-2010, 05:36 PM   #23
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Default Re: Journal: Follow My Campaign From Day 1 - Feedback Welcome!

Quote:
Originally Posted by Cash37 View Post
I'd run this with the Yahoo/Bing Adcenter instead. Like someone said, you need a conversion in 6 clicks. With Yahoo and Bing your traffic will be more targeted and clicks should be cheaper.
Unfortunately, Social Media is the only traffic source allowed for this particular offer.
As always, I talk with my account managers when preparing to launch a new campaign; and, I did ask if the advertiser might make an exception and allow search PPC. This again was not allowed.

So why am I making my journal with THIS OFFER? Well, as so many of you have pointed out, the exposure will make it easy to copy... So I did not use one of my existing campaigns.

This offer is much different than other offers I am currently running, and I was interested in the learning experience by testing out a new vertical, and gave me the ability to begin sharing right from day 1, including all trial and error beginning from scratch.

Bear with me if there's not a whole lot of new advancements heading into this weekend per the holiday.

BTW, If you act quick you can get creative using new years resolutions in ad copies!! I already have!!$!

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Old 12-23-2010, 05:52 PM   #24
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Default Re: Journal: Follow My Campaign From Day 1 - Feedback Welcome!

Hi, from your post above, you said that you are doing direct linking to facebook ads! But according to what i experienced, facebook will not allow direct linking to CPA ads as the landing pages. Hope you can elaborate on that. Thanks.
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Old 12-23-2010, 08:02 PM   #25
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Default Re: Journal: Follow My Campaign From Day 1 - Feedback Welcome!

Quote:
Originally Posted by lawrencewyp View Post
Hi, from your post above, you said that you are doing direct linking to facebook ads! But according to what i experienced, facebook will not allow direct linking to CPA ads as the landing pages. Hope you can elaborate on that. Thanks.
Yes, there are many ads that are virtually impossible to direct link on fb. However, many you can if you follow the facebook advertising guidelines very closely.
Advertising Guidelines | Facebook
Help Center | Facebook

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Old 12-23-2010, 10:09 PM   #26
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Default Re: Journal: Follow My Campaign From Day 1 - Feedback Welcome!

Cool. The advertiser is weird to me. That's a hard offer to convert on social media. How many people are going to randomly want a debit card?

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Old 12-23-2010, 11:26 PM   #27
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Default Re: Journal: Follow My Campaign From Day 1 - Feedback Welcome!

[quote=CPApromoter;3065756]Yes, there are many ads that are virtually impossible to direct link on fb. However, many you can if you follow the facebook advertising guidelines very closely.


Sorry, if you please elaborate on this. Does this mean that in the URL you put the destination URL and not the CPA network URL? If yes how would you get the payout since the direct URL does not refer to your CPA Network affliate number?

Thanks so your reply.
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Old 12-24-2010, 02:52 AM   #28
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Default Re: Journal: Follow My Campaign From Day 1 - Feedback Welcome!

Great post, looking forward to seeing some numbers. Your conversion rate of around 17% seems pretty ambitious, I'm not sure you'll get that with direct linking.

Here's hoping you do though, Good luck.

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Old 12-24-2010, 09:07 AM   #29
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Default Re: Journal: Follow My Campaign From Day 1 - Feedback Welcome!

DAY 3
OK... Looks like people are curious about the stats already even though it's only been 2 days for half of the ads and 1 day for the others.

The BAD NEWS So Far?
I'm Not Getting Clicks.

The GOOD NEWS So Far?
One Conversion So Far Has Me In The Green.
3 Clicks to Ad Copy "No Checking Account" has Produced .3333 CR

Journal: Follow My Campaign From Day 1 - Feedback Welcome!-morning3.jpg

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Old 12-24-2010, 12:51 PM   #30
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Great idea!

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Old 12-24-2010, 01:27 PM   #31
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Great post will be tracking.

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Old 12-25-2010, 11:45 AM   #32
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Default Re: Journal: Follow My Campaign From Day 1 - Feedback Welcome!

Following
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Old 12-26-2010, 12:02 AM   #33
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Default Re: Journal: Follow My Campaign From Day 1 - Feedback Welcome!

Cool read!

Cheap reddit vote's! Holiday Specials! http://www.eikasoft.com/redditvotepro/buy_form.php?id=293
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Old 12-26-2010, 03:51 AM   #34
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Default Re: Journal: Follow My Campaign From Day 1 - Feedback Welcome!

I will be following this thread too! All the best in your campaign!

Cheers,
Lester
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Old 12-26-2010, 03:54 AM   #35
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Default Re: Journal: Follow My Campaign From Day 1 - Feedback Welcome!

still following
if you need any help let us know

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Old 12-26-2010, 07:17 AM   #36
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With current bid you may not get any impressions. You may start bidding suggested, then if all goes well with your ad lower it.
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Old 12-26-2010, 08:00 AM   #37
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Default Re: Journal: Follow My Campaign From Day 1 - Feedback Welcome!

CPApromoter, this was a very fun read.
I am really impressed at how simple this is, especially since I haven;t got any real experience yet.
Hope if works out, happy to hear you are in the green already, always a good feeling.

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Old 12-26-2010, 08:18 AM   #38
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Looking farword to your post!
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Old 12-26-2010, 08:20 AM   #39
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Cant wait!!
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Old 12-26-2010, 09:44 AM   #40
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Default Re: Journal: Follow My Campaign From Day 1 - Feedback Welcome!

OK Gang,
As of this morning I have paused the ad variation "No Bank Account" because it started getting away from me.

I'm not getting enough impressions on ad variations "Monitor Teen Spending" or "Watch Their Spending". Before I increase the bid on those ad variations, I would like to expand the targeting.
Obviously those ad copies are written to appeal to parents of adolescent children, does anyone have TARGETING suggestions to help me reach a larger portion of that demographic? I'm struggling to think of "Likes" other than "Parenting" or "My Kid", since facebook doesn't have a direct "has children" targeting option.

THANKS!

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Old 12-26-2010, 01:14 PM   #41
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Default Re: Journal: Follow My Campaign From Day 1 - Feedback Welcome!

What about "Safe alternative for online shopping" or "alternative to PayPal". I bet there are a lot of people that would feel safer using a card thats not connected to there bank account because of identity theft. Hope that helps getting the wheels spinning again.
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Old 12-26-2010, 02:55 PM   #42
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Default Re: Journal: Follow My Campaign From Day 1 - Feedback Welcome!

Quote:
Originally Posted by sethm View Post
What about "Safe alternative for online shopping" or "alternative to PayPal". I bet there are a lot of people that would feel safer using a card thats not connected to there bank account because of identity theft. Hope that helps getting the wheels spinning again.
Thanks Seth, I think I will try spinning that one some of the next ad variations.

I do still need help with targeting parents of young teens.

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Old 12-26-2010, 05:10 PM   #43
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Default Re: Journal: Follow My Campaign From Day 1 - Feedback Welcome!

OK, I have been able to expand the targeting for those last ad groups! Hopefully we'll see some better numbers coming in.

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Old 12-26-2010, 06:30 PM   #44
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Default Re: Journal: Follow My Campaign From Day 1 - Feedback Welcome!

thanks for sharing this kind of important information. have started working on it and waiting for the good result. wish me luck guys.

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Old 12-27-2010, 09:02 AM   #45
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Default Re: Journal: Follow My Campaign From Day 1 - Feedback Welcome!

Added 2 New Ad Variations To Target Different Uses Of This Product.

Journal: Follow My Campaign From Day 1 - Feedback Welcome!-shopsafer.pngJournal: Follow My Campaign From Day 1 - Feedback Welcome!-ddeposit.png


I will not be sharing the targeting of these new ad variations.

Also, you may like to know that after I receive a little more data; 2 or 3 of the 7 may be ready to try going for CPM.

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Old 12-27-2010, 09:52 AM   #46
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Default Re: Journal: Follow My Campaign From Day 1 - Feedback Welcome!

try typing your search term in the google keyword tool and the lsikeyword tool
they always mange to give some good ideas on variations

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Old 12-29-2010, 05:40 PM   #47
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Default Re: Journal: Follow My Campaign From Day 1 - Feedback Welcome!

Hey everyone. Between the holidays and a few other campaigns which I am running at a much higher volume, I am going to at least temporarily stop this journal.

If you found this thread helpful or would like me to do future case studies similar in nature to this, please feel free to thank the op, and reply and let me know what kinds of things you guys might want to see next...

Some things i'm considering focusing on writing up based on frequent questions to the forum:
-tips to getting facebook ads approved
-how to get those infamous sub .15cent usa clicks
-using fb to build a list
-your suggestion here

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