Example of a very nice CALL TO ACTION on a facebook ad.

CPApromoter · 01-16-2011, 07:50 PM

I sincerely hope i'm not "outing" a fellow warriors ad campaign here... But tonight I was adding content to one of my fan pages I noticed an ad that got my attention. It got my attention not because I was interested in the topic, it caught my attention because I am a marketer. It stood out to me as being done very professionally, and I wanted to save myself a snapshot of this ad because I loved the call to action. Often when we are building a fb campaign we are mostly consumed in the targeting and ad copy testing with multiple images, we overlook the viral effects of facebook's ad platform. People can "like" your ad copy itself, no other ad platform offers that. When its showing people the ad and bringing along testimonials with it, it can be very powerful and accelerate its performance.

i decided if it was worth saving as a note for myself, it may be helpful to some fellow warriors too!
so enough chatter... what I wanted to show you is what a nice job this ad does of ASKING THE VIEWER TO "LIKE" THE AD

Example of a very nice CALL TO ACTION on a facebook ad.-calltoaction.png

Giftys · 01-16-2011, 08:05 PM

Great tip. I'm just getting into FB advertising and dabbling a bit while I learn, so all this is helpful. Thanks!

~Davor Debrecin~ · 01-16-2011, 08:26 PM

Hey guys!

Yep, that's a very very powerful technique.

But the trick is that people can only LIKE your ad if you're promoting your Facebook page and not any website / link.

So by liking your ad, they immediately "like" your Facebook page.

Which makes this even more powerful.

For maximum effect (at least in my testing) it's best that you only focus on that like in your call to action.

I wrote about that tactic a while ago here on WF in this thread:

This is what I posted: How increase the number of fans in facebook

Quote:

Originally Posted by ~Davor Debrecin~

The best way to increase your fans through Facebook ads is to use the following type of body text in your ads:

"Click on LIKE below if you think dogs are better than cats!"

This could be an ad for your dog training niche for example.

Or you could use:

"Dogs are better than cats! Click on LIKE below if you agree."

By "liking" your ad, they immediately like your page.

Just make sure you are advertising your page because otherwise this LIKE button below your ad won't appear.

Take care!

~Davor

Take care guys,

~Davor

CPApromoter · 01-16-2011, 08:29 PM

Nice addition Davor... If you weren't so well respected I'd think you were trying to hijack my thread haha

sheep · 01-16-2011, 08:34 PM

Pretty cool tip. I never thought of getting people to "like" my ads.

~Davor Debrecin~ · 01-16-2011, 08:52 PM

Quote:

Originally Posted by CPApromoter

Nice addition Davor... If you weren't so well respected I'd think you were trying to hijack my thread haha

Haha, no man, just wanted to share some tips just like you!

Take care,

~Davor

PS: Thanks for the kind words.

CPApromoter · 01-16-2011, 08:56 PM

Quote:

Originally Posted by sheep

Pretty cool tip. I never thought of getting people to "like" my ads.

Yeah, asking for the "Like" on there is very powerful because it does in fact lead to an in crease in CTR as more people like it, and you get traffic to the page by status updates to boot!

rashamba · 01-16-2011, 09:05 PM

I like the copy, but the image needs to be tested. I doubt that image works well on Facebook. Pictures of smiling females outperform consistently for any niche. And yes the Like function is key. If you are really good, you have a landing page as default tab instead of your wall. Then you offer a freebie to get email. Double whammy.

CPApromoter · 01-17-2011, 12:27 AM

Quote:

Originally Posted by rashamba

I like the copy, but the image needs to be tested. I doubt that image works well on Facebook. Pictures of smiling females outperform consistently for any niche. And yes the Like function is key. If you are really good, you have a landing page as default tab instead of your wall. Then you offer a freebie to get email. Double whammy.

I agree with you completely, but the point of the post and the reason i showed the ad copy was simply the call to action to "like" the ad.

Toby.T · 01-18-2011, 08:33 PM

Quote:

Originally Posted by rashamba

I like the copy, but the image needs to be tested. I doubt that image works well on Facebook. Pictures of smiling females outperform consistently for any niche. And yes the Like function is key. If you are really good, you have a landing page as default tab instead of your wall. Then you offer a freebie to get email. Double whammy.

or a magician, the default tab feature was removed months ago.

zengetsu · 01-18-2011, 08:58 PM

yes, thank you for this tip.You always have to make an eye contact with the customer. your ad should be different...

CPApromoter · 01-18-2011, 11:03 PM

Quote:

Originally Posted by Toby.T

or a magician, the default tab feature was removed months ago.

Um, Toby, the default tab feature was not removed, I just built a few new pages this week, and all of them have the FBML tab set as the default.

jaxrogue331 · 01-18-2011, 11:34 PM

Yeah, the trick is to get them to Like the Facebook page itself. From there you should be able to direct them to your site.

01-16-2011, 07:50 PM	#1
CPApromoter $ Paper Chaser $ War Room Member Join Date: Oct 2010 Location: Pittsburgh, PA Posts: 292 Thanks: 123 Thanked 55 Times in 38 Posts Social Networking Contact Info	Example of a very nice CALL TO ACTION on a facebook ad. I sincerely hope i'm not "outing" a fellow warriors ad campaign here... But tonight I was adding content to one of my fan pages I noticed an ad that got my attention. It got my attention not because I was interested in the topic, it caught my attention because I am a marketer. It stood out to me as being done very professionally, and I wanted to save myself a snapshot of this ad because I loved the call to action. Often when we are building a fb campaign we are mostly consumed in the targeting and ad copy testing with multiple images, we overlook the viral effects of facebook's ad platform. People can "like" your ad copy itself, no other ad platform offers that. When its showing people the ad and bringing along testimonials with it, it can be very powerful and accelerate its performance. i decided if it was worth saving as a note for myself, it may be helpful to some fellow warriors too! so enough chatter... what I wanted to show you is what a nice job this ad does of ASKING THE VIEWER TO "LIKE" THE AD
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01-16-2011, 08:05 PM	#2
Giftys HyperActive Warrior Join Date: Jan 2011 Location: Richmond, VA Posts: 444 Thanks: 9 Thanked 52 Times in 48 Posts Social Networking	Re: Example of a very nice CALL TO ACTION on a facebook ad. Great tip. I'm just getting into FB advertising and dabbling a bit while I learn, so all this is helpful. Thanks!
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01-16-2011, 08:29 PM	#4
CPApromoter $ Paper Chaser $ War Room Member Join Date: Oct 2010 Location: Pittsburgh, PA Posts: 292 Thanks: 123 Thanked 55 Times in 38 Posts Social Networking Contact Info	Re: Example of a very nice CALL TO ACTION on a facebook ad. Nice addition Davor... If you weren't so well respected I'd think you were trying to hijack my thread haha
	[WSO ALERT] Kill Facebook! Amazing Fan Page Templates + Resale Rights = Ultimate Biz-In-A-Box! [WSO ALERT] Swipe My Campaigns! Get Over 60 Premium CPA Landing Pages - [CLOSED]

01-16-2011, 08:34 PM	#5
sheep Active Warrior War Room Member Join Date: Oct 2010 Posts: 38 Thanks: 0 Thanked 4 Times in 4 Posts	Re: Example of a very nice CALL TO ACTION on a facebook ad. Pretty cool tip. I never thought of getting people to "like" my ads.

01-16-2011, 09:05 PM	#8
rashamba HyperActive Warrior War Room Member Join Date: Dec 2008 Location: Illinois Posts: 276 Thanks: 21 Thanked 39 Times in 26 Posts	Re: Example of a very nice CALL TO ACTION on a facebook ad. I like the copy, but the image needs to be tested. I doubt that image works well on Facebook. Pictures of smiling females outperform consistently for any niche. And yes the Like function is key. If you are really good, you have a landing page as default tab instead of your wall. Then you offer a freebie to get email. Double whammy.
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01-18-2011, 08:58 PM	#11
zengetsu Extreme Warrior Join Date: Nov 2010 Posts: 63 Thanks: 3 Thanked 4 Times in 4 Posts	Re: Example of a very nice CALL TO ACTION on a facebook ad. yes, thank you for this tip.You always have to make an eye contact with the customer. your ad should be different...
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01-18-2011, 11:34 PM	#13
jaxrogue331 Beauty Blog Gangster Join Date: Jan 2011 Posts: 3 Thanks: 0 Thanked 0 Times in 0 Posts Social Networking	Re: Example of a very nice CALL TO ACTION on a facebook ad. Yeah, the trick is to get them to Like the Facebook page itself. From there you should be able to direct them to your site.
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