PPV Trademark Infringement?

JD Nunes · 01-19-2011, 08:46 PM

I'm sure many of you are aware of "trademark infringement" - bidding on trademarked keywords - and how many PPC and CPA entities don't allow it. Is this the case with PPV right now anywhere? I know that tons of PPV marketers bid on trademarked keywords and domain names to get their traffic, but is this not allowed in some cases that you know of?

CPApromoter · 01-19-2011, 11:04 PM

Ethically, especially after reading the way you layed it out... it does seem wrong.
I know I would definitely not do it for an offer that directly states no bidding on "xx" terms... But I always think it's a good idea to run plans for a new campaign by your AM before you launch them, as part of your planning phase... and doing so would give you to approach any offer on a case by case basis, and always know your butt is covered. If you utilize the relationships with your account managers- you really will have less questions.

01-19-2011, 08:46 PM	#1
JD Nunes J.D. Nunes War Room Member Join Date: Sep 2007 Location: Planet Earth, usually Posts: 432 Thanks: 9 Thanked 27 Times in 18 Posts	PPV Trademark Infringement? I'm sure many of you are aware of "trademark infringement" - bidding on trademarked keywords - and how many PPC and CPA entities don't allow it. Is this the case with PPV right now anywhere? I know that tons of PPV marketers bid on trademarked keywords and domain names to get their traffic, but is this not allowed in some cases that you know of?
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01-19-2011, 11:04 PM	#2
CPApromoter $ Paper Chaser $ War Room Member Join Date: Oct 2010 Location: Pittsburgh, PA Posts: 292 Thanks: 123 Thanked 55 Times in 38 Posts Social Networking Contact Info	Re: PPV Trademark Infringement? Ethically, especially after reading the way you layed it out... it does seem wrong. I know I would definitely not do it for an offer that directly states no bidding on "xx" terms... But I always think it's a good idea to run plans for a new campaign by your AM before you launch them, as part of your planning phase... and doing so would give you to approach any offer on a case by case basis, and always know your butt is covered. If you utilize the relationships with your account managers- you really will have less questions.
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