New OFFLINE CPA Success Story

CPApromoter · 01-19-2011, 10:58 PM

OK Guys... This is something that I tried just recently, mainly for sh1ts and giggles. I didn't expect anything out of it really, but it was actually a big success.
It all started with this tiny "Six Pack Shop" that is like a small diner that sells a lot of beer. I don't drink, but the food is great, so the wife and I go to this place about twice a month to get this grilled chicken salad they have (its amazing). Ever since we first started going there we would have this little chat--- it was about the placemats on the tables. It's a placemat of advertisements (probably 250px * 250px squares) Some with images, some just text. We would sit there and joke about the poor ads, and make fun of the companies. It happened every time we went. But then we started recognizing them, remembering them, and one day while we were there to eat it struck me, that everyone in the place interacted with the placemats while they waited on food to be delivered or while they ate.
So, being the curious marketer I am, I asked the manager about how to get an adspace on his placemats. It was perfect timing as he informed me that they were going to be replacing them with a new batch in a few weeks, once they sold the last few adspaces. He told me I could advertise my business on it for "a six month supply" of placemats for only $100 if I paid him on the spot. So I figured what the hell, so long as he would give me a few days to get my campaign to him, which he agreed.
The first thing that came to my head when I got home and started planning, was a "big box" email submit offer. I thought that because shopping and dining often go together, and since I didn't have control over the targeting (anyone who walked into this place) I looked at it like RON traffic.
But then I spent some more time thinking about the people I would see eating across from me and thats when I decided to swing a little bigger and try to use a free trial offer that came to mind.

Anyways... with 202 tracking in place, this ad has been live since the place reopened January 2 after being closed on New Years... Today is January 20, precisely 19 days later and my one hundred dollar spend has already been recovered, and I'm sitting at 160 in profit on this campaign with no daily spend since it was all up front investment.

If you haven't gotten the visual in your head yet of what this is about:

New OFFLINE CPA Success Story-placemat.jpg

paragone · 01-20-2011, 12:33 AM

What kind of free trial offer did you use? diet, insurance, netflix? Thanks!

John

CPApromoter · 01-20-2011, 12:37 AM

Was hoping I could get away with leaving that out :-)
Yes, it was a specially approved Netflix offer

Brian Boyd · 01-20-2011, 10:56 PM

CPApromoter,

Totally off subject here....I see you are from Pittsburgh. So am I! I've been looking for someone local to help me get my CPA stuff up and running. If you are willing to help please shoot me an email at brianssc (at) yahoo.

Look forwawrd to hearing from you.

marketwarrior06 · 01-20-2011, 11:30 PM

its a great thing. but what type of ads did you placed in the restaurant tables? i don't think that all type of ads will be effective in this type of places.
plz inform us in detail.

CPApromoter · 01-21-2011, 02:20 PM

Billiams, email sent...

MarketWarrior... I noticed during my visits that even though it was technically a "six pack shop", most of the people dining were families with young children. And, that these children were often asking their parents questions about the ads. So- The top half of my adcopy was targeted towards the young children, and the bottom half was targeted towards the parents with call to action.
Of course, that was just my logic when creating it... Otherwise I have no real way to track which customers within the restaurant are actually converting... And since this was just an "on the fly" experiment that happened to return a positive ROI.
I don't really think it would be scalable.... If you have questions as to why I don't feel this could really be scaled, feel free to ask.

PPC-Coach · 01-21-2011, 07:58 PM

You could scale that.

CPApromoter · 01-21-2011, 09:12 PM

Quote:

Originally Posted by PPC-Coach

You could scale that.

Who's to say that if I ran the same thing across town that it would convert at all?

Who's to say I could run another offer in the same place and see the same return?

Yes, this was a new offline success story, but I don't tend to put so much into something for a couple hundred bucks- thats not worth my time, but some people trying to build capital for online marketing it very well may be, which is why I shared.

The best potential I see is building a regional mailing list and then trying to segment them by interest.

Ghostinthemachine · 01-21-2011, 09:23 PM

That is very cool. I have some of the same ideas.

I also have alot more considering I used to run a full time Flyer service. What CPA networks do you think are the easiest to get into. I remediable having quite a bit of trouble a year ago.

CPApromoter · 01-21-2011, 09:35 PM

Quote:

Originally Posted by Ghostinthemachine

That is very cool. I have some of the same ideas.

I also have alot more considering I used to run a full time Flyer service. What CPA networks do you think are the easiest to get into. I remediable having quite a bit of trouble a year ago.

PM or IM me for that Ghost

Ghostinthemachine · 01-22-2011, 12:46 AM

Quote:

Originally Posted by CPApromoter

PM or IM me for that Ghost

Wish I could, but I do not have enough posts yet.

CPApromoter · 01-22-2011, 01:38 AM

Quote:

Originally Posted by Ghostinthemachine

Wish I could, but I do not have enough posts yet.

you dont have AIM or Y! Messenger?

Ghostinthemachine · 01-22-2011, 08:39 AM

OH, cool. I did not see that. OK, I will send PM.

Kenster · 01-26-2011, 12:16 PM

Quote:

Originally Posted by CPApromoter

OK Guys... This is something that I tried just recently, mainly for sh1ts and giggles. I didn't expect anything out of it really, but it was actually a big success.
It all started with this tiny "Six Pack Shop" that is like a small diner that sells a lot of beer. I don't drink, but the food is great, so the wife and I go to this place about twice a month to get this grilled chicken salad they have (its amazing). Ever since we first started going there we would have this little chat--- it was about the placemats on the tables. It's a placemat of advertisements (probably 250px * 250px squares) Some with images, some just text. We would sit there and joke about the poor ads, and make fun of the companies. It happened every time we went. But then we started recognizing them, remembering them, and one day while we were there to eat it struck me, that everyone in the place interacted with the placemats while they waited on food to be delivered or while they ate.
So, being the curious marketer I am, I asked the manager about how to get an adspace on his placemats. It was perfect timing as he informed me that they were going to be replacing them with a new batch in a few weeks, once they sold the last few adspaces. He told me I could advertise my business on it for "a six month supply" of placemats for only $100 if I paid him on the spot. So I figured what the hell, so long as he would give me a few days to get my campaign to him, which he agreed.
The first thing that came to my head when I got home and started planning, was a "big box" email submit offer. I thought that because shopping and dining often go together, and since I didn't have control over the targeting (anyone who walked into this place) I looked at it like RON traffic.
But then I spent some more time thinking about the people I would see eating across from me and thats when I decided to swing a little bigger and try to use a free trial offer that came to mind.

Anyways... with 202 tracking in place, this ad has been live since the place reopened January 2 after being closed on New Years... Today is January 20, precisely 19 days later and my one hundred dollar spend has already been recovered, and I'm sitting at 160 in profit on this campaign with no daily spend since it was all up front investment.

If you haven't gotten the visual in your head yet of what this is about:

Haha, I tried this same thing with one of those Google make money crap offers a few years ago and spent like $100 to make $1300 for the month. Never got a chance to scale or look beyond the area I was doing!

It works though...its eyeballs and eyeballs are potential prospects!

mikeey · 01-26-2011, 02:15 PM

I wonder if anyone can point me in the right direction with some flyer copy?

I have checked out the demographics of a cpa merchants site using quantcast and as i thought the stats show high percentage of females aged between 18-35 with middle income.

The offer is in the beauty niche and i was just wondering what style of copy would you use. Im looking to do an offline test this coming saturday evening when our local town is ram packed with the exact demographics im after.

Kenster if you are reading this i would just like to say you Rags to Riches is great!! loved it! and after reading it i took action right away and joined 3 networks and i have been approved, so now to the next step and start testing small which will be happening this coming weekend.

mikeey

QuickSurf · 01-26-2011, 02:53 PM

Quote:

Originally Posted by CPApromoter

Who's to say that if I ran the same thing across town that it would convert at all?

Who's to say I could run another offer in the same place and see the same return?

Yes, this was a new offline success story, but I don't tend to put so much into something for a couple hundred bucks- thats not worth my time, but some people trying to build capital for online marketing it very well may be, which is why I shared.

The best potential I see is building a regional mailing list and then trying to segment them by interest.

This is funny, I actually tried something like this before, with a few offers to test, but didn't work out and restaurants by me that do ad placements charge a lot, sometimes a couple hundred dollars per month to just have your ad on that table placement and sometimes just $100 for a couple months. I got some conversions but like you said, not worth it especially with the cost in my area as it would take you forever to even try to break even lol.

01-19-2011, 10:58 PM	#1
CPApromoter $ Paper Chaser $ War Room Member Join Date: Oct 2010 Location: Pittsburgh, PA Posts: 292 Thanks: 123 Thanked 55 Times in 38 Posts Social Networking Contact Info	New OFFLINE CPA Success Story OK Guys... This is something that I tried just recently, mainly for sh1ts and giggles. I didn't expect anything out of it really, but it was actually a big success. It all started with this tiny "Six Pack Shop" that is like a small diner that sells a lot of beer. I don't drink, but the food is great, so the wife and I go to this place about twice a month to get this grilled chicken salad they have (its amazing). Ever since we first started going there we would have this little chat--- it was about the placemats on the tables. It's a placemat of advertisements (probably 250px * 250px squares) Some with images, some just text. We would sit there and joke about the poor ads, and make fun of the companies. It happened every time we went. But then we started recognizing them, remembering them, and one day while we were there to eat it struck me, that everyone in the place interacted with the placemats while they waited on food to be delivered or while they ate. So, being the curious marketer I am, I asked the manager about how to get an adspace on his placemats. It was perfect timing as he informed me that they were going to be replacing them with a new batch in a few weeks, once they sold the last few adspaces. He told me I could advertise my business on it for "a six month supply" of placemats for only $100 if I paid him on the spot. So I figured what the hell, so long as he would give me a few days to get my campaign to him, which he agreed. The first thing that came to my head when I got home and started planning, was a "big box" email submit offer. I thought that because shopping and dining often go together, and since I didn't have control over the targeting (anyone who walked into this place) I looked at it like RON traffic. But then I spent some more time thinking about the people I would see eating across from me and thats when I decided to swing a little bigger and try to use a free trial offer that came to mind. Anyways... with 202 tracking in place, this ad has been live since the place reopened January 2 after being closed on New Years... Today is January 20, precisely 19 days later and my one hundred dollar spend has already been recovered, and I'm sitting at 160 in profit on this campaign with no daily spend since it was all up front investment. If you haven't gotten the visual in your head yet of what this is about:
	[WSO ALERT] Kill Facebook! Amazing Fan Page Templates + Resale Rights = Ultimate Biz-In-A-Box! [WSO ALERT] Swipe My Campaigns! Get Over 60 Premium CPA Landing Pages - [CLOSED]

01-20-2011, 12:33 AM	#2
paragone Active Warrior Join Date: Feb 2010 Posts: 75 Thanks: 13 Thanked 6 Times in 6 Posts	Re: New OFFLINE CPA Success Story What kind of free trial offer did you use? diet, insurance, netflix? Thanks! John

01-20-2011, 12:37 AM	#3
CPApromoter $ Paper Chaser $ War Room Member Join Date: Oct 2010 Location: Pittsburgh, PA Posts: 292 Thanks: 123 Thanked 55 Times in 38 Posts Social Networking Contact Info	Re: New OFFLINE CPA Success Story Was hoping I could get away with leaving that out :-) Yes, it was a specially approved Netflix offer
	[WSO ALERT] Kill Facebook! Amazing Fan Page Templates + Resale Rights = Ultimate Biz-In-A-Box! [WSO ALERT] Swipe My Campaigns! Get Over 60 Premium CPA Landing Pages - [CLOSED]

01-20-2011, 10:56 PM	#4
Brian Boyd Make it a great day:) War Room Member Join Date: Dec 2010 Location: Pittsburgh, PA Posts: 59 Thanks: 23 Thanked 16 Times in 7 Posts	Re: New OFFLINE CPA Success Story CPApromoter, Totally off subject here....I see you are from Pittsburgh. So am I! I've been looking for someone local to help me get my CPA stuff up and running. If you are willing to help please shoot me an email at brianssc (at) yahoo. Look forwawrd to hearing from you.

01-20-2011, 11:30 PM	#5
marketwarrior06 Advanced Warrior Join Date: Dec 2010 Posts: 560 Thanks: 14 Thanked 42 Times in 37 Posts	Re: New OFFLINE CPA Success Story its a great thing. but what type of ads did you placed in the restaurant tables? i don't think that all type of ads will be effective in this type of places. plz inform us in detail.
	Best side business ideas Why use content locking?

01-21-2011, 02:20 PM	#6
CPApromoter $ Paper Chaser $ War Room Member Join Date: Oct 2010 Location: Pittsburgh, PA Posts: 292 Thanks: 123 Thanked 55 Times in 38 Posts Social Networking Contact Info	Re: New OFFLINE CPA Success Story Billiams, email sent... MarketWarrior... I noticed during my visits that even though it was technically a "six pack shop", most of the people dining were families with young children. And, that these children were often asking their parents questions about the ads. So- The top half of my adcopy was targeted towards the young children, and the bottom half was targeted towards the parents with call to action. Of course, that was just my logic when creating it... Otherwise I have no real way to track which customers within the restaurant are actually converting... And since this was just an "on the fly" experiment that happened to return a positive ROI. I don't really think it would be scalable.... If you have questions as to why I don't feel this could really be scaled, feel free to ask.
	[WSO ALERT] Kill Facebook! Amazing Fan Page Templates + Resale Rights = Ultimate Biz-In-A-Box! [WSO ALERT] Swipe My Campaigns! Get Over 60 Premium CPA Landing Pages - [CLOSED]

01-21-2011, 07:58 PM	#7
PPC-Coach Senior Warrior Member War Room Member Join Date: Sep 2007 Location: , , . Posts: 2,544 Thanks: 44 Thanked 663 Times in 379 Posts	Re: New OFFLINE CPA Success Story You could scale that.

01-21-2011, 09:23 PM	#9
Ghostinthemachine Active Warrior Join Date: Apr 2009 Posts: 59 Thanks: 16 Thanked 5 Times in 5 Posts	Re: New OFFLINE CPA Success Story That is very cool. I have some of the same ideas. I also have alot more considering I used to run a full time Flyer service. What CPA networks do you think are the easiest to get into. I remediable having quite a bit of trouble a year ago.

01-22-2011, 08:39 AM	#13
Ghostinthemachine Active Warrior Join Date: Apr 2009 Posts: 59 Thanks: 16 Thanked 5 Times in 5 Posts	Re: New OFFLINE CPA Success Story OH, cool. I did not see that. OK, I will send PM.

01-26-2011, 02:15 PM	#15
mikeey HyperActive Warrior Join Date: Nov 2009 Location: hampshire, uk Posts: 128 Thanks: 3 Thanked 12 Times in 11 Posts	Re: New OFFLINE CPA Success Story I wonder if anyone can point me in the right direction with some flyer copy? I have checked out the demographics of a cpa merchants site using quantcast and as i thought the stats show high percentage of females aged between 18-35 with middle income. The offer is in the beauty niche and i was just wondering what style of copy would you use. Im looking to do an offline test this coming saturday evening when our local town is ram packed with the exact demographics im after. Kenster if you are reading this i would just like to say you Rags to Riches is great!! loved it! and after reading it i took action right away and joined 3 networks and i have been approved, so now to the next step and start testing small which will be happening this coming weekend. mikeey