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Old 01-20-2011, 06:12 PM   #1
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Default Unknown CPA Term - "Creatives".

Does anyone know what this term, "creatives" means? My Affiliate Manager used it on me and I don't want to appear "unprofessional" by asking him what it means.

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Old 01-20-2011, 06:15 PM   #2
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Default Re: Unknown CPA Term - "Creatives".

Landing pages, banners, and pretty much any tool that they offer.

A creative is like a graphic or advertisement tool that was made by the affiliate network or program.

You shouldn't be afraid to ask your affiliate manager anything. They are there to help and usually they are pretty helpful.
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Old 01-20-2011, 06:22 PM   #3
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Default Re: Unknown CPA Term - "Creatives".

creatives are marketing collateral.

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Old 01-20-2011, 06:22 PM   #4
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Default Re: Unknown CPA Term - "Creatives".

Exactly, it typically refers to the banners they provide. But don't feel stupid asking them anything, that's what they're there for.


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Old 01-20-2011, 06:56 PM   #5
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Default Re: Unknown CPA Term - "Creatives".

Thank you all so much for your quick, and informative, reply.

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Old 01-20-2011, 08:04 PM   #6
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Default Re: Unknown CPA Term - "Creatives".

You should read it carefully
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Old 01-20-2011, 11:58 PM   #7
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Default Re: Unknown CPA Term - "Creatives".

Do yourself a favor and never use the "creatives" they provide you. Create your own.

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