Do White Backgrounds Really Perform Better?

laurencengirard · 01-25-2011, 08:39 AM

Is this true? I've heard it's not actually true.

williamrs · 01-25-2011, 09:25 AM

I have never worried too much about these things (the colors that convert better), but I do admit that it may have some relevance, not too much, I think, but...

William

mygold · 01-25-2011, 01:06 PM

No, in my sense its not true.

JasonWestwick · 01-25-2011, 03:49 PM

The only way to truly know is to test it, it depends on what you are promoting but the colour scheme may have an effect. Personally I think other details such as copy, call to ation, images e.t.c. will have more of an impact but it's worth you throwing out a few tests.

marigot · 01-25-2011, 03:55 PM

A white background under the text makes a difference because it is easier to read the words of the article. And if it is easier to read, more people are going to stay on the page and the site. And then, ultimately, the conversions are higher.

ChrisBa · 01-25-2011, 07:30 PM

Can they? Yes, would I ever generalize like that - no..
Tests have been done and often a white background is considered more trustworthy.. as always this is something that needs to be tested over and over again

01-25-2011, 08:39 AM	#1
laurencengirard Active Warrior Join Date: Jan 2011 Posts: 60 Thanks: 2 Thanked 1 Time in 1 Post	Do White Backgrounds Really Perform Better? Is this true? I've heard it's not actually true.

01-25-2011, 09:25 AM	#2
williamrs Senior Warrior Member War Room Member Join Date: Aug 2009 Location: Brazil Posts: 3,496 Thanks: 174 Thanked 1,159 Times in 614 Posts	Re: Do White Backgrounds Really Perform Better? I have never worried too much about these things (the colors that convert better), but I do admit that it may have some relevance, not too much, I think, but... William
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01-25-2011, 01:06 PM	#3
mygold HyperActive Warrior Join Date: Jan 2011 Posts: 249 Thanks: 9 Thanked 20 Times in 17 Posts	Re: Do White Backgrounds Really Perform Better? No, in my sense its not true.

01-25-2011, 03:49 PM	#4
JasonWestwick Advanced Warrior War Room Member Join Date: Nov 2010 Posts: 602 Thanks: 158 Thanked 233 Times in 148 Posts	Re: Do White Backgrounds Really Perform Better? The only way to truly know is to test it, it depends on what you are promoting but the colour scheme may have an effect. Personally I think other details such as copy, call to ation, images e.t.c. will have more of an impact but it's worth you throwing out a few tests.
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01-25-2011, 03:55 PM	#5
marigot Active Warrior Join Date: May 2009 Location: Caribbean Posts: 59 Thanks: 5 Thanked 10 Times in 10 Posts	Re: Do White Backgrounds Really Perform Better? A white background under the text makes a difference because it is easier to read the words of the article. And if it is easier to read, more people are going to stay on the page and the site. And then, ultimately, the conversions are higher.

01-25-2011, 07:30 PM	#6
ChrisBa Senior Warrior Member Join Date: Jun 2008 Posts: 4,127 Thanks: 10 Thanked 507 Times in 401 Posts Social Networking	Re: Do White Backgrounds Really Perform Better? Can they? Yes, would I ever generalize like that - no.. Tests have been done and often a white background is considered more trustworthy.. as always this is something that needs to be tested over and over again
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