Tweaking a PPV campaign

clarethwaites · 02-09-2011, 12:29 PM

Hi everyone. I posted this elsewhere but wanted to start a new thread about it.

Hoping for some advice and or PMs. I can offer audio help and editing and lots of things in return.

So I just got accepted to some CPA networks at last. Super excited. Watched a webinar with Gauher Chaudry on Offervault which inspired me to try PPV.

Read some threads on here which inspired me to NOT try PPV just yet. LOL.

Anyway. I thought I'll give it a go since ultimately Gauher inspired me loads.

So I have an offer. Lets say its get a free xxxx. Enter your email 2 page basic CPA offer.

I go to google adwords tool. Type in "get a free xxxx". Find about 30,000 people a month search for 'get a free xxxx' or 'how to get a free xxxx'. So I think, cool. Here's my keywords. I had about 8 super targetted phrases. Im not allowed to use the word 'win' which would have doubled them. but thats still not many!

So I stick em into the Direct CPV keyword box. Chat to the help live chat guy. He says I don't have enough keywords.

I say, well if my offer, that is going to surprise them and pop up unexpectedly, offering them a free xxxx, actually pops up to these people - then surely, if I ONLY target people who are ALREADY searching about how to get a free xxxx, then I will be getting a really good conversion rate.

The ad agency gets paid just for the ad popping up rather than whether people do anything with the box that pops up so what difference to them, right?!

So anyway, the campaign runs, I get home all excited to see the results. I set a $15/day budget. I spent a total of.......

$0!! PPV bid was set between $0.015-$0.020.

I get online, chat with the guy. Asked why has my ad not shown up. He says I need more keywords. I say, I dont want any more keywords. LOL...

I say what can i do with this campaign as it is. without putting random keywords that i think will get a crap conversion rate. Like just 'xxxx' !!

So what do I do?? I don't want to increase the bid too much because then Im getting to break even point and obviously, Im not doing this to break even ;-)

Please can someone offer some advice?? Does increasing the bid help? Im already the no 1 bidder in Direct CPV for my keywords, but the guy there said that my bid ultimately is against bids from lots of other networks too...not just in direct cpv??

So I guess it MAY help increasing the bid... but if I have to put in other keywords, Id rather try another method of advertising where I CAN laser target it..

Yes I can try other offers, but I would love to hear some specific replies from people about this specific type of offer, if anyone would be so kind as to take the time.

Again, Im more than happy to skillshare if anyone needs audio help - or PM me I can do bits of design, articles, etc.

Id love to move forwards with PPV and thought this was rockin!!! DOH!!!

Hope to hear from you and thanks for any replies in advance! Sorry this is so long!

Clare :-)

AnthonyR · 02-09-2011, 01:10 PM

I would suggest that you gather relevant urls and use a tool to do it.

Check out Affexpert.com they have tools that you can use but it's $39/month

Also, it seems like you're promoting a branded email submit offer. Check out

Mr. Greens blog mrgreen.am and search for "branded"

clarethwaites · 02-09-2011, 03:13 PM

Hi thanks a lot for the reply I had heard of aff expert and forgot about it, it looks great! :-) Mr Greens blog is also great, thanks :-)

Filter · 02-09-2011, 06:03 PM

Hi Clare

I may have this wrong, but it sounds like you are targeting only keywords and not URL's. Try taking those keywords, plug them into Google, grab the top 10 URL's and target those sites rather than the keywords.

As you're in the UK, if you are targeting a US offer, make sure you are getting US results out of Google rather then your default UK ones. Just run your Google search, then on the results page add "&gl=US" to the end of the address bar and hit enter. This will give you US search results.

Finally, once you have the top URL's, try pluggin them into Alexa, Quantcast and Compete to see if you can find any other high quality targets. Personally I only use a max of 20 URL's at a time but that's up to you.

Hope that helps.

Cheers

clarethwaites · 02-11-2011, 09:10 AM

Thanks so much filter, greatly appreciated. :-)

KevScarb · 02-12-2011, 07:34 AM

Quote:

Originally Posted by clarethwaites

So I stick em into the Direct CPV keyword box. Chat to the help live chat guy. He says I don't have enough keywords.

I get online, chat with the guy. Asked why has my ad not shown up. He says I need more keywords. I say, I dont want any more keywords. LOL...

Please can someone offer some advice?? Does increasing the bid help? Im already the no 1 bidder in Direct CPV for my keywords, but the guy there said that my bid ultimately is against bids from lots of other networks too...not just in direct cpv??

Clare :-)

Hi Clare,

well at the risk of busting any bubbles here, let me give my 2 cents on the CPV .

First direct cpv just don't have the traffic. TV ( Traffic Vance ) have the traffic. It's like comparing google and miva !

Traffic Vance is the big dog in this game. So you are looking at $1000 dollars to get in the door, and in CPV 1000 does not go far. You are paying per pop remember, that like $10 CPM.

CPV / or PPV as so many on here call it ( It's actually cost per view ) can be lucrative, but it's lucrative where the traffic is, and that in my opinion after using all these services, is Traffic Vance all day long.

PS I see you are in UK, and I can tell you even with T.V their UK traffic small too.

I don't mean to dash your hopes, but I think it's best to be realistic, and not just see the sales promo pitch on offervault. Just telling you how I see it

.

All the best

Kev

u4icjaj · 02-12-2011, 10:15 AM

Kev, how would you compare TV to LeadImpact? LeadImpact claims they are the largest CPV network online. Would you say TV has more traffic? Currently I'm working with LI and the traffic is ok but nothing too special.

CarlosG · 02-12-2011, 04:18 PM

Quote:

Originally Posted by u4icjaj

Kev, how would you compare TV to LeadImpact? LeadImpact claims they are the largest CPV network online. Would you say TV has more traffic? Currently I'm working with LI and the traffic is ok but nothing too special.

Each campaign will differ for each traffic source

winsoar · 02-13-2011, 10:05 AM

I think your phrase is too long. Limit it to three words max so "free *****" would do better, and "******* free", "****** for free", etc.

Look for all the very short phrases and you will get more clicks.

Good luck let me know how you get on!

clarethwaites · 03-07-2011, 04:10 PM

Thanks for the replies everyone, Im just checking out some offers now I have $124.06 left from that campaign LOL, I spent a total of $0.94 in about 3 weeks, haha. You live and learn eh!!
I love the idea of CPV because its instant. Assuming its profitable anyway. Can anyone recommend offers they have have particular success with - or just vague niches?? I will post here what I have tried and how its gone, once Ive tried it - just setting it up tonight! :-)

Best wishes everyone! Clare :-)

02-09-2011, 12:29 PM	#1
clarethwaites Active Warrior War Room Member Join Date: Jan 2011 Location: London, UK Posts: 83 Thanks: 75 Thanked 14 Times in 12 Posts Social Networking	Tweaking a PPV campaign - help needed Hi everyone. I posted this elsewhere but wanted to start a new thread about it. Hoping for some advice and or PMs. I can offer audio help and editing and lots of things in return. So I just got accepted to some CPA networks at last. Super excited. Watched a webinar with Gauher Chaudry on Offervault which inspired me to try PPV. Read some threads on here which inspired me to NOT try PPV just yet. LOL. Anyway. I thought I'll give it a go since ultimately Gauher inspired me loads. So I have an offer. Lets say its get a free xxxx. Enter your email 2 page basic CPA offer. I go to google adwords tool. Type in "get a free xxxx". Find about 30,000 people a month search for 'get a free xxxx' or 'how to get a free xxxx'. So I think, cool. Here's my keywords. I had about 8 super targetted phrases. Im not allowed to use the word 'win' which would have doubled them. but thats still not many! So I stick em into the Direct CPV keyword box. Chat to the help live chat guy. He says I don't have enough keywords. I say, well if my offer, that is going to surprise them and pop up unexpectedly, offering them a free xxxx, actually pops up to these people - then surely, if I ONLY target people who are ALREADY searching about how to get a free xxxx, then I will be getting a really good conversion rate. The ad agency gets paid just for the ad popping up rather than whether people do anything with the box that pops up so what difference to them, right?! So anyway, the campaign runs, I get home all excited to see the results. I set a $15/day budget. I spent a total of....... $0!! PPV bid was set between $0.015-$0.020. I get online, chat with the guy. Asked why has my ad not shown up. He says I need more keywords. I say, I dont want any more keywords. LOL... I say what can i do with this campaign as it is. without putting random keywords that i think will get a crap conversion rate. Like just 'xxxx' !! So what do I do?? I don't want to increase the bid too much because then Im getting to break even point and obviously, Im not doing this to break even ;-) Please can someone offer some advice?? Does increasing the bid help? Im already the no 1 bidder in Direct CPV for my keywords, but the guy there said that my bid ultimately is against bids from lots of other networks too...not just in direct cpv?? So I guess it MAY help increasing the bid... but if I have to put in other keywords, Id rather try another method of advertising where I CAN laser target it.. Yes I can try other offers, but I would love to hear some specific replies from people about this specific type of offer, if anyone would be so kind as to take the time. Again, Im more than happy to skillshare if anyone needs audio help - or PM me I can do bits of design, articles, etc. Id love to move forwards with PPV and thought this was rockin!!! DOH!!! Hope to hear from you and thanks for any replies in advance! Sorry this is so long! Clare :-)

02-09-2011, 01:10 PM	#2
AnthonyR Active Warrior Join Date: Apr 2010 Posts: 32 Thanks: 2 Thanked 5 Times in 5 Posts	Re: Tweaking a PPV campaign - help needed I would suggest that you gather relevant urls and use a tool to do it. Check out Affexpert.com they have tools that you can use but it's $39/month Also, it seems like you're promoting a branded email submit offer. Check out Mr. Greens blog mrgreen.am and search for "branded"

02-09-2011, 03:13 PM	#3
clarethwaites Active Warrior War Room Member Join Date: Jan 2011 Location: London, UK Posts: 83 Thanks: 75 Thanked 14 Times in 12 Posts Social Networking	Re: Tweaking a PPV campaign - help needed Hi thanks a lot for the reply I had heard of aff expert and forgot about it, it looks great! :-) Mr Greens blog is also great, thanks :-)

02-09-2011, 06:03 PM	#4
Filter Filters out the @#! in IM War Room Member Join Date: Mar 2010 Location: Australia Posts: 316 Thanks: 31 Thanked 88 Times in 62 Posts Contact Info	Re: Tweaking a PPV campaign - help needed Hi Clare I may have this wrong, but it sounds like you are targeting only keywords and not URL's. Try taking those keywords, plug them into Google, grab the top 10 URL's and target those sites rather than the keywords. As you're in the UK, if you are targeting a US offer, make sure you are getting US results out of Google rather then your default UK ones. Just run your Google search, then on the results page add "&gl=US" to the end of the address bar and hit enter. This will give you US search results. Finally, once you have the top URL's, try pluggin them into Alexa, Quantcast and Compete to see if you can find any other high quality targets. Personally I only use a max of 20 URL's at a time but that's up to you. Hope that helps. Cheers

02-11-2011, 09:10 AM	#5
clarethwaites Active Warrior War Room Member Join Date: Jan 2011 Location: London, UK Posts: 83 Thanks: 75 Thanked 14 Times in 12 Posts Social Networking	Re: Tweaking a PPV campaign - help needed Thanks so much filter, greatly appreciated. :-)

02-12-2011, 10:15 AM	#7
u4icjaj Active Warrior Join Date: Jan 2011 Posts: 60 Thanks: 9 Thanked 4 Times in 2 Posts	Re: Tweaking a PPV campaign - help needed Kev, how would you compare TV to LeadImpact? LeadImpact claims they are the largest CPV network online. Would you say TV has more traffic? Currently I'm working with LI and the traffic is ok but nothing too special.

02-13-2011, 10:05 AM	#9
winsoar HyperActive Warrior War Room Member Join Date: Sep 2007 Location: Nottingham, United Kingdom. Posts: 277 Thanks: 30 Thanked 28 Times in 23 Posts Social Networking	Re: Tweaking a PPV campaign - help needed I think your phrase is too long. Limit it to three words max so "free ***" would do better, and "*** free", "**** for free", etc. Look for all the very short phrases and you will get more clicks. Good luck let me know how you get on!
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03-07-2011, 04:10 PM	#10
clarethwaites Active Warrior War Room Member Join Date: Jan 2011 Location: London, UK Posts: 83 Thanks: 75 Thanked 14 Times in 12 Posts Social Networking	Re: Tweaking a PPV campaign - help needed Thanks for the replies everyone, Im just checking out some offers now I have $124.06 left from that campaign LOL, I spent a total of $0.94 in about 3 weeks, haha. You live and learn eh!! I love the idea of CPV because its instant. Assuming its profitable anyway. Can anyone recommend offers they have have particular success with - or just vague niches?? I will post here what I have tried and how its gone, once Ive tried it - just setting it up tonight! :-) Best wishes everyone! Clare :-)