Verge

I've read a lot of books about the whole cpa market in the last several month and how to drive traffic and everything got described in many ways and in my opinion that's the easy part. The whole stuff is getting tricky when it comes to "what makes people to convert" you have to either get the trust of the users who visit your site or you won't have the convertions you want. I am sure a lot of newbies are struggeling and asking theirselves why their convertion is so low that's why I thought hey why not make a thread were some of us brainstorm a bit and just think about yourself.. what makes you to fill out a submit form. CPA is all about knowing your audience and knowing what they want to hear to get their trust and something that is also important don't be a scammer. Everything you tell the people has to be true. Don't tell them that they get something that you can't provide. Why? Because this is how the system works.. everyone in the chain has to get a "profit" out of it in order to maintain this business model. Hope this thread is getting some quality replies so we have a nice collection about this.

alcymart

You have to capture their trust right from the very first words...aka in the headline of a page. Once you can achieve this, the conversion will skyrocket!

Take care,

Bernard St-Pierre
Marketing Consultant
Copywriter/Teacher

JustinAtlan

Hey,

Interesting topic, what I have found is that it's all a numbers game. Ya sure, targeted traffic is great but the more people you send the better.

As long as it's a good cpa offer that you think can appeal to many people (and doesn't look like a scam) it will eventually draw conversions.

I think cpa offers that people have heard of work best. Like brand name things or health supplements that people have heard but not yet tried.

JustinAtlan

Yep, first impression is everything. Draw your visitors to sites that look trustworthy, and they will give you your trust!

mamu

but,I still think drive traffic is the most important thing

Verge

Indeed but let me give you a good example. Let's take mid to high payout offers. Those offers need a lot of information but in my point of view are the most lucrative so when I started with cpa I simply directed my traffic to the offer (pretty dumb) but everyone starts. I had people who converted but the rate was not really worth the effort and if you put time in something you want to get the most out of it. So I made a landing page with explaining the whole process... that increased the convertion rate.. and then I took the step even further and made a whole "blog" like experience site so people got a lot of information and the whole thing looked legit and trustworthy this lead to a big increase of this certain cpa offer. But indeed you can't generalize this method because it's all about the offer. The interesting part of this discussion is what "we" think works best and I am pretty sure everyone has a different approach to this and that's when it's getting interesting. Are you the guy who tries to get in touch with your traffic. Are you simply explaining them what to do.. are you showing them the benefits... or are you the power of numbers guy who just directlink and drives insane traffic to the offer.

Mike Morgan.

Hey Verge,

You are raised a very good point …

Because traffic alone cannot make you money, unless you are able to convert your prospects.

And, as you said trust is one factor that plays a great role in boosting your conversion.

The whole idea to increase conversion is

1. Build a good Trust

2. Select good conversion CPA offer. If the offer sucks, don’t expect conversion.

3. Use landing page and presell your offer. I specially want to focus on lead capture pages and get the most possible by building relationship and pre-selling

4. If you are using some platform like PPC, make sure that your keywords, ads and landing pages are relevant.

5. At the same time, if you are using PPC , make sure to understand the searchers state of buying cycle . Are they in research, review or buying mode? Understand their mode and customize your ads and landing pages to fit to each mode.

There are lots of others, but these are the main once.

Hope that helps.

hilhilginger

This process has been working fine with many affiliates. I too had tried this way of marketing in one of my affiliate’s product. I start with a landing page then a solution/testimony page .Finally I designed a check out window as the third page. I have noticed that the people click through first to third page normally buy the product.

They have over 2300 Offers, Weekly PayPal Payments and Free Training Articles.

JasonWestwick

Hey,

This is quite an interesting thread as lots of people are very preoccupied with driving traffic to the offer page. You are quite right, while driving traffic is very important it must go hand in hand with people trusting you and your offer enough to convert.

I find as well that in general the more information you give them i.e. the bigger your presell, the more information your viewer is willing to give you. For example if you are promoting a zip/email offer then you are not asking for much, so a small presell is often all that is required to get a conversion. But if you are looking to promote one of the bigger offers, like a trial offer where you are asking your viewer to hand of credit card details then you generally need to to put much more effort into the presell, with landing pages and testomonials.

While this isnt always the case, and other factors can contribute, I do generally think in terms of what I am asking of the viewer and then base my presell on the how much info I need from them to get a conversion.

In general, its always best to think about who your are targeting and what they are likely to respond to, as well as driving traffic to your offer.

Good luck.

COPEAC Stephen

Very interesting topic...I'm a firm believer that creative is the most important factor when it comes to triggering a conversion....the importance of the source of traffic is vital but if you devote all your time and resources to obtaining the traffic and don't devote enough time to building trust, conveying the right information, stimulating the consumers through effective copy and design, that traffic is wasted.

Pretty interesting article by Oli Gardener going into detail about effective and non effective landing pages. Your Landing Page Sucks! Here are 10 Examples That Don’t… | Unbounce

COPEAC launches COPEAC University. Looking to quit your 9-5? Click Here to find out more: http://www.copeacu.com/banner/?src=8

Verge

Very informative article. Indeed its about getting trust another question would be. What works without building trust? Is there anything like email submits where you just go the direct way? And what are factors for YOURSELF that let you trust in something? We already heard recognizable brands. That's for sure a reason why the netflix offer convertet very well at the beginning, but taking topics like weight loss well are there really that much brands that everyone knows? And if you look for some topic mostly you won't know a lot about it so what are other factors that let you trust? Just having 20 testimonials.. well making something up is easy? People are getting more and more suspicious about internet stuff, and why and where to give their adress.

COPEAC Stephen

Great question and that's the tough part. every person has a different measuring stick when it comes to trust...me personally, if I'm shelling out money to try a product or service, my trust would increase greatly if i know i can try the product and get a refund if my expectations are not met. That shows me the company is confident about their product. Some companies convey this but when the time comes to granting the refund, they don't oblige. so what i do if i want to try something is call the customer service line and tell them I'm a current customer and i want to speak to someone about getting my refund (even though i didn't buy anything yet), if the process is smooth and they are helpful, my confidence grows and I'm much more likely to opt into whatever they are offering.

But each person is different. Testimonials are great but you're right, they are becoming so water downed these days you cannot tell what is real and what is not.

I guess there's no easy answer and if there is, i assume whoever has it isn't willing to share it with everyone else.

COPEAC launches COPEAC University. Looking to quit your 9-5? Click Here to find out more: http://www.copeacu.com/banner/?src=8

kooldesigning

I think in addition to bring more traffic to landing page design it is essential to build trust. You can build trust by offer free trial, full refunds, some trust symbol like BBB and also need to have integration with internationally famous payment processor.

Landing page design focus to improve Inquiry or Sales.
Get Custom website design of your dreams

Mos 21

Knowing your customer , and the product.and design the product upto the user level will do the trick

TeresaHarris

Give them something of value - for free - and gain their trust.

Teresa

vbond

PPV and email marketing can be cost effective way to drive lots of traffic. Of course a lot depends on your offer and how targeted the traffic is.

williamrs

Great thread!

Converting traffic into conversions is just as important as driving traffic, so this is a very interesting point.

IMO, everything start with matching the right traffic with the right offers. You need to know your niche and audience and then give them exactly what they want. This is the first mistake that most beginner commit, they promote the wrong offer on the wrong traffic source to the wrong target audience.

Second, it's essential to offer value. We need to expose the benefits of the offer (not the features) and convince people that they need it or that it will ring them a major benefit. People need to have a very good reason to complete an offer with so many scammers and spammers out there. So make it irresistable for them.

So, in short, you just have to expose the right people to the right offer and make them understand why they need the benefits that your offer can give them. However, in order to do it properly you need to know very well your traffic source and market, so focus is vital. Jumping from you traffic source to another and creating campaigns in many different niches just make everything harder.


William

Kenster

In my opinion, driving traffic is still the singlemost important part of making money online. Without traffic, you literally can't make money. Of course if you are looking at paid traffic, then its not just about driving traffic but about making the margin work in terms of the numbers. Anybody can throw $100,000 into AdWords and get a ton of traffic, but that doesn't mean it will convert. Even so, as I initially stated, without the traffic, there is no hope.

With that said, its not the end all, be all. Converting the traffic is obviously still important because traffic alone isnt enough. Its in my opinion the most important part, but not the only part of the CPA machine.

I like to say...



Traffic is the most important variable
Converting the traffic is the most important variable to take you to making the big bucks!


No matter what we all believe, lets all continue (or start) making some great money in the CPA world!

Six Figure Alliance Training/Coaching Course...


Kenster's Six Figure Mission Blog | Kenster's Six Figure Alliance | WarriorJV - WSO Launches