If you could start a brick and mortar business

orisin · 03-12-2011, 08:11 AM

Around CPA marketing what kind of business would it be?
I'm asking because I have a friend whom I introduced the field to and he's very intregiued by this field. why offline? well he's specialty is the offline retail side. We thought about generating leads for a trial offer at boot in a mall , but so far we have not been able to get merchants/publishers on board. So I'd appreciate your creative minds(:

COPEAC Stephen · 03-14-2011, 09:08 AM

How about a consulting business? Not sure where you're located but you could approach local business on how they can use online advertising (partnering through you) to acquire new business via leads or actual sales...Your friend who deals with off-line can handle the direct communication with the actual clients and you can handle the actual acquisition of new customers or sales by doing what it is you do with online advertising.

Per Action Rob · 03-14-2011, 04:15 PM

I used to use kiosks in malls for CPA offers a few years ago, closer to four years ago now. I never saw anyone do it before me or as well since, it's a lot of work.

I had direct deals with merchants in the weight loss space at the time to have people sign up for trial offers on the spot, things are a little different now.

These days kiosks are great for your own offer. I still use them from time to time, generally around the holiday season and we sign customers up for continuity right in the mall.

It's far more effective that way because we can give them the product right there on the spot, or sell it to them at reduced retail where we still end up making a profit and getting the customer info for further marketing.

When we ran a few CPA deals, it was profitable, few grand or more per weekend and that was all outsourced, I never had to show up. Like I said, things are different now, and it's a ton of work and upfront investment to do it right, I'd only do it for your own product now, but it's a great low barrier to entry lead gen strategy for people just getting started.

I'm sure it could still be done, I can tell you that the majority of our success was incentive based. Free t-shirt, free pedometer, some extra physical incentive on the spot for participating.

Carlsbadd · 03-14-2011, 07:23 PM

I would start off line the same way as online. Do keyword research on buying type keywords and try to find a decent high end niche.

CarlosG · 03-14-2011, 09:36 PM

Going to start doing offline marketing, will do mail inserts with business that mail packages everyday, including my own. Look at Kensters Rag To Riches WSO it's a great ebook on offline start.

futuremills · 03-15-2011, 12:25 AM

I used to work at the mall in a kiosk in high school. The owner was only paying 30 somthing bucks per day rent. He sold a fashion accessory that cost him pennies but he was making 10-20 bucks a sale. I would probably do something like this if i needed an offline business that i can start in a week.

Kenster · 03-15-2011, 01:04 AM

Quote:

Originally Posted by Per Action Rob

I used to use kiosks in malls for CPA offers a few years ago, closer to four years ago now. I never saw anyone do it before me or as well since, it's a lot of work.

I had direct deals with merchants in the weight loss space at the time to have people sign up for trial offers on the spot, things are a little different now.

These days kiosks are great for your own offer. I still use them from time to time, generally around the holiday season and we sign customers up for continuity right in the mall.

It's far more effective that way because we can give them the product right there on the spot, or sell it to them at reduced retail where we still end up making a profit and getting the customer info for further marketing.

When we ran a few CPA deals, it was profitable, few grand or more per weekend and that was all outsourced, I never had to show up. Like I said, things are different now, and it's a ton of work and upfront investment to do it right, I'd only do it for your own product now, but it's a great low barrier to entry lead gen strategy for people just getting started.

I'm sure it could still be done, I can tell that the majority of our success was incentive based. Free t-shirt, free pedometer, some extra physical incentive on the spot for participating.

Thanks for that perspective. Kiosks were something I always wanted to test out for fun, but never got around to doing it. I always imagined perfecting the process at a local level and then hiring somebody to help roll it out nationally or at least regionally. I imagined it would be a lot of work, but if you pay somebody or a few other people to do the work, it's not so bad.

But thanks again for the insight

Kenster · 03-15-2011, 01:05 AM

Quote:

Originally Posted by CarlosG

Going to start doing offline marketing, will do mail inserts with business that mail packages everyday, including my own. Look at Kensters Rag To Riches WSO it's a great ebook on offline start.

Thanks and I didn't want to reveal this, but there is something special coming out next week related to offline, so I would hold off on Rags2Riches since that only skims the offline world

..which is awesome may I add. Offline is huge!

03-12-2011, 08:11 AM	#1
orisin HyperActive Warrior War Room Member Join Date: Dec 2010 Posts: 173 Thanks: 5 Thanked 19 Times in 10 Posts Social Networking	If you could start a brick and mortar business Around CPA marketing what kind of business would it be? I'm asking because I have a friend whom I introduced the field to and he's very intregiued by this field. why offline? well he's specialty is the offline retail side. We thought about generating leads for a trial offer at boot in a mall , but so far we have not been able to get merchants/publishers on board. So I'd appreciate your creative minds(:

03-14-2011, 09:08 AM	#2
COPEAC Stephen HyperActive Warrior Join Date: Sep 2010 Location: Long Island NY Posts: 352 Thanks: 0 Thanked 47 Times in 41 Posts Contact Info	Re: If you could start a brick and mortar business How about a consulting business? Not sure where you're located but you could approach local business on how they can use online advertising (partnering through you) to acquire new business via leads or actual sales...Your friend who deals with off-line can handle the direct communication with the actual clients and you can handle the actual acquisition of new customers or sales by doing what it is you do with online advertising.
	COPEAC launches COPEAC University. Looking to quit your 9-5? Click Here to find out more: http://www.copeacu.com/banner/?src=8

03-14-2011, 04:15 PM	#3
Per Action Rob HyperActive Warrior Join Date: Feb 2010 Location: Madison Ct Posts: 114 Thanks: 0 Thanked 43 Times in 28 Posts Social Networking Contact Info	Re: If you could start a brick and mortar business I used to use kiosks in malls for CPA offers a few years ago, closer to four years ago now. I never saw anyone do it before me or as well since, it's a lot of work. I had direct deals with merchants in the weight loss space at the time to have people sign up for trial offers on the spot, things are a little different now. These days kiosks are great for your own offer. I still use them from time to time, generally around the holiday season and we sign customers up for continuity right in the mall. It's far more effective that way because we can give them the product right there on the spot, or sell it to them at reduced retail where we still end up making a profit and getting the customer info for further marketing. When we ran a few CPA deals, it was profitable, few grand or more per weekend and that was all outsourced, I never had to show up. Like I said, things are different now, and it's a ton of work and upfront investment to do it right, I'd only do it for your own product now, but it's a great low barrier to entry lead gen strategy for people just getting started. I'm sure it could still be done, I can tell you that the majority of our success was incentive based. Free t-shirt, free pedometer, some extra physical incentive on the spot for participating.
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03-14-2011, 07:23 PM	#4
Carlsbadd Advanced Warrior War Room Member Join Date: Oct 2007 Location: , , USA. Posts: 673 Thanks: 132 Thanked 150 Times in 98 Posts	Re: If you could start a brick and mortar business I would start off line the same way as online. Do keyword research on buying type keywords and try to find a decent high end niche.
	Please Warriors , keep posting your niches in your sig....

03-14-2011, 09:36 PM	#5
CarlosG HyperActive Warrior War Room Member Join Date: Jan 2008 Location: Chicago IL, USA. Posts: 259 Thanks: 13 Thanked 34 Times in 28 Posts	Re: If you could start a brick and mortar business Going to start doing offline marketing, will do mail inserts with business that mail packages everyday, including my own. Look at Kensters Rag To Riches WSO it's a great ebook on offline start.

03-15-2011, 12:25 AM	#6
futuremills HyperActive Warrior War Room Member Join Date: Jul 2009 Location: SoCal/NY/MD Posts: 430 Thanks: 118 Thanked 15 Times in 15 Posts	Re: If you could start a brick and mortar business I used to work at the mall in a kiosk in high school. The owner was only paying 30 somthing bucks per day rent. He sold a fashion accessory that cost him pennies but he was making 10-20 bucks a sale. I would probably do something like this if i needed an offline business that i can start in a week.