Single Opt-in Lists

oksana · 03-12-2011, 06:12 PM

What's your opinion on a single opt-in lists VS double opt-in?
I am starting to build my own list, but it would be soo much easier to build it if I wouldn't be asking people to confirm their subscription.

So I am leaning towards single opt-in, but I heard from someone that all single opt-ins are 'throw-away' lists.

What's your take on this?

TravisHarper · 03-12-2011, 06:23 PM

Here is how I look at it:

I could have a list of 50,000 junk email addresses with little income or
I could have a list of 5,000 eager, interested buyers.

I'll take the 5,000 anyday. In this instance, size really doesn't matter.

magicink · 03-12-2011, 07:18 PM

Quote:

Originally Posted by TravisHarper

Here is how I look at it:

I could have a list of 50,000 junk email addresses with little income or
I could have a list of 5,000 eager, interested buyers.

I'll take the 5,000 anyday. In this instance, size really doesn't matter.

Everyone always says this, but why would this be the case though? Assuming you generated the list from the same traffic sources, and the only variable is whether or not your list is Single or Double Opt in, wouldn't your 50,000 email addresses also include the 5000 eager, interested buyers?

Wouldn't you rather have
5,000 eager, interested buyers + 45,000 somewhat interested buyers, rather than
5,000 eager, interested buyers?

oksana · 03-12-2011, 07:20 PM

Quote:

Originally Posted by magicink

Wouldn't you rather have
5,000 eager, interested buyers + 45,000 somewhat interested buyers, rather than
5,000 eager, interested buyers?

Interesting point!

PabloVTB · 03-12-2011, 07:24 PM

You know.. I think that double opt in is a way to make sure people won't mark your emails as spam that much, that's what could be dangerous when it comes to using a single opt in, and also the crazy and strange fact that you could be spammed in the sense that a spammer could subscribe to your list a huge amounts of emails, and by using a single opt in, you would be potentially sending unsolicited mail to these people who will mark it as spam.

Nevertheless, if you make things right, and actually offer good value to customers, I do believe using a single opt in is a much easier way to grow your list much faster

Jay_Selders · 03-12-2011, 07:27 PM

I think double opt-in seems to sift out most of the free loaders. But remember to always test what works best for your niche.
Jay

CNP3 · 03-12-2011, 07:31 PM

I agree with magicink.. single optin is the only way to go. All youre doing with double optin is making them angry by having to confirm. This also makes them think twice about joining your list. why give them that choice?

I'd rather the larger list with some buyers, others interested, and even some worthless ones are still of value if you're running ad swaps to build your list.

Hope this helps!

Per Action Rob · 03-12-2011, 11:10 PM

The only thing that matters is where you are mailing them from. If you run single opt in you're naturally going to get a certain amount of bogus emails, most will bounce and some will result in spam complaints. Also blacklist companies register thousands of forms a day this way and if you mail them you run into that issue as well.

You're IP reputation is the main thing, when you don't have a solid IP reputation, your inboxing will plummet along with your income. If you are using an ESP like icontact, mailchimp, etc you can get your account banned.

On some of my bigger lists that were single opt in, we had an issue where either a competitor, someone that hated us, or just random morons were registering hundreds of real peoples emails without their consent everyday which skyrocketed complaints.

I know what the numbers look like on both sides but that's something you spend a lot of time and a lot of money to learn. You need to do what works for you, I can tell you that most of the comments here are incorrect, double opt in has nothing to do with angering people or low vs high quality subscribers, if people want to be on your list, they'll click the double opt in link, so its your job to make it worth it.

The real risks lie in your ability to hit the inbox and keep your business going long term. Where you don't want to be is in a position where you're making money and you wake up one day to hit a brick wall having to scramble to send again.

03-12-2011, 06:12 PM	#1
oksana Misinformed Rookie War Room Member Join Date: Mar 2011 Location: Ottawa, Canada Posts: 24 Thanks: 0 Thanked 3 Times in 3 Posts	Single Opt-in Lists What's your opinion on a single opt-in lists VS double opt-in? I am starting to build my own list, but it would be soo much easier to build it if I wouldn't be asking people to confirm their subscription. So I am leaning towards single opt-in, but I heard from someone that all single opt-ins are 'throw-away' lists. What's your take on this?

03-12-2011, 06:23 PM	#2
TravisHarper Traffic & SEO Expert Join Date: Mar 2011 Posts: 49 Thanks: 0 Thanked 9 Times in 9 Posts Contact Info	Re: Single Opt-in Lists Here is how I look at it: I could have a list of 50,000 junk email addresses with little income or I could have a list of 5,000 eager, interested buyers. I'll take the 5,000 anyday. In this instance, size really doesn't matter.
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03-12-2011, 07:24 PM	#5
PabloVTB Advanced Warrior War Room Member Join Date: Jan 2009 Posts: 544 Thanks: 155 Thanked 230 Times in 50 Posts Social Networking Contact Info	Re: Single Opt-in Lists You know.. I think that double opt in is a way to make sure people won't mark your emails as spam that much, that's what could be dangerous when it comes to using a single opt in, and also the crazy and strange fact that you could be spammed in the sense that a spammer could subscribe to your list a huge amounts of emails, and by using a single opt in, you would be potentially sending unsolicited mail to these people who will mark it as spam. Nevertheless, if you make things right, and actually offer good value to customers, I do believe using a single opt in is a much easier way to grow your list much faster
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03-12-2011, 07:27 PM	#6
Jay_Selders Active Warrior Join Date: Feb 2010 Posts: 52 Thanks: 2 Thanked 22 Times in 12 Posts	Re: Single Opt-in Lists I think double opt-in seems to sift out most of the free loaders. But remember to always test what works best for your niche. Jay

03-12-2011, 07:31 PM	#7
CNP3 Active Warrior War Room Member Join Date: Mar 2010 Posts: 57 Thanks: 0 Thanked 6 Times in 6 Posts	Re: Single Opt-in Lists I agree with magicink.. single optin is the only way to go. All youre doing with double optin is making them angry by having to confirm. This also makes them think twice about joining your list. why give them that choice? I'd rather the larger list with some buyers, others interested, and even some worthless ones are still of value if you're running ad swaps to build your list. Hope this helps!
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03-12-2011, 11:10 PM	#8
Per Action Rob HyperActive Warrior Join Date: Feb 2010 Location: Madison Ct Posts: 114 Thanks: 0 Thanked 43 Times in 28 Posts Social Networking Contact Info	Re: Single Opt-in Lists The only thing that matters is where you are mailing them from. If you run single opt in you're naturally going to get a certain amount of bogus emails, most will bounce and some will result in spam complaints. Also blacklist companies register thousands of forms a day this way and if you mail them you run into that issue as well. You're IP reputation is the main thing, when you don't have a solid IP reputation, your inboxing will plummet along with your income. If you are using an ESP like icontact, mailchimp, etc you can get your account banned. On some of my bigger lists that were single opt in, we had an issue where either a competitor, someone that hated us, or just random morons were registering hundreds of real peoples emails without their consent everyday which skyrocketed complaints. I know what the numbers look like on both sides but that's something you spend a lot of time and a lot of money to learn. You need to do what works for you, I can tell you that most of the comments here are incorrect, double opt in has nothing to do with angering people or low vs high quality subscribers, if people want to be on your list, they'll click the double opt in link, so its your job to make it worth it. The real risks lie in your ability to hit the inbox and keep your business going long term. Where you don't want to be is in a position where you're making money and you wake up one day to hit a brick wall having to scramble to send again.
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