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Old 03-15-2011, 10:23 AM   #1
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Default What is different between publisher and advertiser?

I am signed up as advertiser but it seems like I
Need to be a publisher...

They are the same.

Can anyone explain the difference?
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Old 03-15-2011, 10:38 AM   #2
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Default Re: What is different between publisher and advertiser?

The advertiser is the one who pays the money to get his advertisments shown.
The publisher is the one who gets the money for showing the ads.

Ahoi!
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Old 03-15-2011, 10:44 AM   #3
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Default Re: What is different between publisher and advertiser?

An advertiser owns or controls the actual product or service that is being advertised....the publisher is the one that is advertising the actual product or service and driving the consumers to the proper location to fill out the form or make a purchase...

COPEAC launches COPEAC University. Looking to quit your 9-5? Click Here to find out more: http://www.copeacu.com/banner/?src=8
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Old 03-15-2011, 10:59 AM   #4
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Default Re: What is different between publisher and advertiser?

So I want to display my clickbank affiliate link. I want to display offers.

What do I sign up as?
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Old 03-15-2011, 11:01 AM   #5
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Default Re: What is different between publisher and advertiser?

Quote:
Originally Posted by rowebil View Post
So I want to display my clickbank affiliate link. I want to display offers.

What do I sign up as?
In that case, you would sign up as a publisher.

COPEAC launches COPEAC University. Looking to quit your 9-5? Click Here to find out more: http://www.copeacu.com/banner/?src=8
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Old 03-15-2011, 11:05 AM   #6
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Default Re: What is different between publisher and advertiser?

Does it cost to display ads?
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Old 03-15-2011, 11:19 AM   #7
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Default Re: What is different between publisher and advertiser?

I don't have an application..
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Old 03-15-2011, 11:20 AM   #8
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Default Re: What is different between publisher and advertiser?

Depends on where you're displaying them...if you have sites you own and operate, you can display text links or banners right on your site, it will only cost you time and energy to set that up, collect data, and monetize...if you don't have any properties you own and operate...you can create videos on you tube and embed your affiliate link into those videos which wont cost you much....

If you're looking to use PPV, PPC, media buying, yes you're going to have to shell out some money to get placements.

COPEAC launches COPEAC University. Looking to quit your 9-5? Click Here to find out more: http://www.copeacu.com/banner/?src=8
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Old 03-15-2011, 01:06 PM   #9
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Default Re: What is different between publisher and advertiser?

yep, you are most likely a publisher. The CPA networks, like Copeac, work as intermediaries between the advertiser (like Netflix, eHarmony, any many individual or marketer advertisers) and the publisher (those who are promoting the offer).

It is confusing for new marketers because they see the word advertiser and know they will be advertising the offer so they think they are advertisers.

Live and learn right

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Old 03-15-2011, 01:12 PM   #10
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Default Re: What is different between publisher and advertiser?

You will have to sign up as a publisher. Many famous networks will require you to pay a upfront amount to run your campaign. I'm not aware of any famous network that will let you run your offer without high commission or upfront deposit.

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Old 03-15-2011, 01:20 PM   #11
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Default Re: What is different between publisher and advertiser?

Actually the difference between an advertiser and a publisher is:

Advertiser - Rich
Publisher - Hood Rich

Become an advertiser as soon as possible, publishers are only as good as yesterdays profits.

See thousands of dollars in live affiliate marketing media buys each month $1 30 day trial:

http://www.MediaBuyingMonthly.com
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Old 12-05-2011, 07:05 AM   #12
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Default Re: What is different between publisher and advertiser?

ADVERTISER

An advertiser, also known as a merchant or retailer, is a Web site or company that sells a product or service online, accepts payments and fulfills orders. Advertisers work with publishers to promote products and services in exchange for a commission on leads or sales through a variety of methods.

PUBLISHER

A publisher, also known as an affiliate or reseller is an independent party that promotes products and services of an advertiser in exchange for a commission on leads or sales. A publisher displays ads, text links, or product links on its Web site, in e-mail campaigns, or in search listings and is paid a commission by the respective advertiser when a visitor takes a specific action such as filling out a form, making a purchase or subscribing to a service.


Advertiser - your sites advertising on other sites so you are advertiser
Publisher - other sites advertising on your sites so you are publisher...
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Old 12-05-2011, 02:13 PM   #13
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Default Re: What is different between publisher and advertiser?

Quote:
Originally Posted by Per Action Rob View Post
Actually the difference between an advertiser and a publisher is:

Advertiser - Rich
Publisher - Hood Rich

Become an advertiser as soon as possible, publishers are only as good as yesterdays profits.
Haha. This is probably the most clearly it can be put but....

Advertiser- Owns the product/offer
Publisher- Promotes the offer

Great Offers, All The Time, Just Ask......
Currently Looking For Affiliates for Solid Converting Life Insurance, Finance, Lending, Credit/Debit Card, Stop Smoking, Weight Loss & Other Self-Help Offers Ready
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Old 01-19-2012, 03:11 AM   #14
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Default Re: What is different between publisher and advertiser?

Quote:
Originally Posted by James Green View Post
ADVERTISER

An advertiser, also known as a merchant or retailer, is a Web site or company that sells a product or service online, accepts payments and fulfills orders. Advertisers work with publishers to promote products and services in exchange for a commission on leads or sales through a variety of methods.

PUBLISHER

A publisher, also known as an affiliate or reseller is an independent party that promotes products and services of an advertiser in exchange for a commission on leads or sales. A publisher displays ads, text links, or product links on its Web site, in e-mail campaigns, or in search listings and is paid a commission by the respective advertiser when a visitor takes a specific action such as filling out a form, making a purchase or subscribing to a service.


Advertiser - your sites advertising on other sites so you are advertiser
Publisher - other sites advertising on your sites so you are publisher...
good post thanks for the info
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Old 01-19-2012, 03:59 AM   #15
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Default Re: What is different between publisher and advertiser?

Publisher is the affiliate. It's the person who promotes the advertiser's offer somewhere. So if you are doing CPA marketing as an affiliate, you are the publisher. It's just terminology difference.

Advertiser is usually a company that signs up for a CPA network and gets traffic from affiliates who are also part of the network.
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Old 01-19-2012, 04:11 AM   #16
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Default Re: What is different between publisher and advertiser?

r u trolling ?? because u r member of this community since 2011 and has more than 100+ posts... and don't know the difference between Advertiser and Publisher ??
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Old 01-19-2012, 04:39 AM   #17
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Default Re: What is different between publisher and advertiser?

one who publishes ad = publisher, one who wants to advertise = advertiser

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Old 01-19-2012, 05:24 AM   #18
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Default Re: What is different between publisher and advertiser?

publisher is simply the owner of the website who onws and display the ads of other websites on his website and adversite is the one who advertise his website on other website

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