What is different between publisher and advertiser?

rowebil · 03-15-2011, 10:23 AM

I am signed up as advertiser but it seems like I
Need to be a publisher...

They are the same.

Can anyone explain the difference?

Paul_Kuhn · 03-15-2011, 10:38 AM

The advertiser is the one who pays the money to get his advertisments shown.
The publisher is the one who gets the money for showing the ads.

Ahoi!

COPEAC Stephen · 03-15-2011, 10:44 AM

An advertiser owns or controls the actual product or service that is being advertised....the publisher is the one that is advertising the actual product or service and driving the consumers to the proper location to fill out the form or make a purchase...

rowebil · 03-15-2011, 10:59 AM

So I want to display my clickbank affiliate link. I want to display offers.

What do I sign up as?

COPEAC Stephen · 03-15-2011, 11:01 AM

Quote:

Originally Posted by rowebil

So I want to display my clickbank affiliate link. I want to display offers.

What do I sign up as?

In that case, you would sign up as a publisher.

rowebil · 03-15-2011, 11:05 AM

Does it cost to display ads?

rowebil · 03-15-2011, 11:19 AM

I don't have an application..

COPEAC Stephen · 03-15-2011, 11:20 AM

Depends on where you're displaying them...if you have sites you own and operate, you can display text links or banners right on your site, it will only cost you time and energy to set that up, collect data, and monetize...if you don't have any properties you own and operate...you can create videos on you tube and embed your affiliate link into those videos which wont cost you much....

If you're looking to use PPV, PPC, media buying, yes you're going to have to shell out some money to get placements.

Kenster · 03-15-2011, 01:06 PM

yep, you are most likely a publisher. The CPA networks, like Copeac, work as intermediaries between the advertiser (like Netflix, eHarmony, any many individual or marketer advertisers) and the publisher (those who are promoting the offer).

It is confusing for new marketers because they see the word advertiser and know they will be advertising the offer so they think they are advertisers.

Live and learn right

social saint · 03-15-2011, 01:12 PM

You will have to sign up as a publisher. Many famous networks will require you to pay a upfront amount to run your campaign. I'm not aware of any famous network that will let you run your offer without high commission or upfront deposit.

Per Action Rob · 03-15-2011, 01:20 PM

Actually the difference between an advertiser and a publisher is:

Advertiser - Rich
Publisher - Hood Rich

Become an advertiser as soon as possible, publishers are only as good as yesterdays profits.

James Green · 12-05-2011, 07:05 AM

ADVERTISER

An advertiser, also known as a merchant or retailer, is a Web site or company that sells a product or service online, accepts payments and fulfills orders. Advertisers work with publishers to promote products and services in exchange for a commission on leads or sales through a variety of methods.

PUBLISHER

A publisher, also known as an affiliate or reseller is an independent party that promotes products and services of an advertiser in exchange for a commission on leads or sales. A publisher displays ads, text links, or product links on its Web site, in e-mail campaigns, or in search listings and is paid a commission by the respective advertiser when a visitor takes a specific action such as filling out a form, making a purchase or subscribing to a service.

Advertiser - your sites advertising on other sites so you are advertiser
Publisher - other sites advertising on your sites so you are publisher...

MrOfferz · 12-05-2011, 02:13 PM

Quote:

Originally Posted by Per Action Rob

Actually the difference between an advertiser and a publisher is:

Advertiser - Rich
Publisher - Hood Rich

Become an advertiser as soon as possible, publishers are only as good as yesterdays profits.

Haha. This is probably the most clearly it can be put but....

Advertiser- Owns the product/offer
Publisher- Promotes the offer

Adam Johnson · 01-19-2012, 03:11 AM

Quote:

Originally Posted by James Green

ADVERTISER

An advertiser, also known as a merchant or retailer, is a Web site or company that sells a product or service online, accepts payments and fulfills orders. Advertisers work with publishers to promote products and services in exchange for a commission on leads or sales through a variety of methods.

PUBLISHER

A publisher, also known as an affiliate or reseller is an independent party that promotes products and services of an advertiser in exchange for a commission on leads or sales. A publisher displays ads, text links, or product links on its Web site, in e-mail campaigns, or in search listings and is paid a commission by the respective advertiser when a visitor takes a specific action such as filling out a form, making a purchase or subscribing to a service.

Advertiser - your sites advertising on other sites so you are advertiser
Publisher - other sites advertising on your sites so you are publisher...

good post thanks for the info

Trevor · 01-19-2012, 03:59 AM

Publisher is the affiliate. It's the person who promotes the advertiser's offer somewhere. So if you are doing CPA marketing as an affiliate, you are the publisher. It's just terminology difference.

Advertiser is usually a company that signs up for a CPA network and gets traffic from affiliates who are also part of the network.

shaunD · 01-19-2012, 04:11 AM

r u trolling ?? because u r member of this community since 2011 and has more than 100+ posts... and don't know the difference between Advertiser and Publisher ??

aaditachaudhary · 01-19-2012, 04:39 AM

one who publishes ad = publisher, one who wants to advertise = advertiser

roadies9 · 01-19-2012, 05:24 AM

publisher is simply the owner of the website who onws and display the ads of other websites on his website and adversite is the one who advertise his website on other website

03-15-2011, 10:23 AM	#1
rowebil Too active of a Warrior War Room Member Join Date: Jan 2011 Posts: 115 Thanks: 2 Thanked 2 Times in 2 Posts Social Networking	What is different between publisher and advertiser? I am signed up as advertiser but it seems like I Need to be a publisher... They are the same. Can anyone explain the difference?

03-15-2011, 10:38 AM	#2
Paul_Kuhn Warrior Member Join Date: Oct 2009 Posts: 13 Thanks: 0 Thanked 4 Times in 3 Posts	Re: What is different between publisher and advertiser? The advertiser is the one who pays the money to get his advertisments shown. The publisher is the one who gets the money for showing the ads. Ahoi!

03-15-2011, 10:44 AM	#3
COPEAC Stephen HyperActive Warrior Join Date: Sep 2010 Location: Long Island NY Posts: 352 Thanks: 0 Thanked 47 Times in 41 Posts Contact Info	Re: What is different between publisher and advertiser? An advertiser owns or controls the actual product or service that is being advertised....the publisher is the one that is advertising the actual product or service and driving the consumers to the proper location to fill out the form or make a purchase...
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03-15-2011, 10:59 AM	#4
rowebil Too active of a Warrior War Room Member Join Date: Jan 2011 Posts: 115 Thanks: 2 Thanked 2 Times in 2 Posts Social Networking	Re: What is different between publisher and advertiser? So I want to display my clickbank affiliate link. I want to display offers. What do I sign up as?

03-15-2011, 11:05 AM	#6
rowebil Too active of a Warrior War Room Member Join Date: Jan 2011 Posts: 115 Thanks: 2 Thanked 2 Times in 2 Posts Social Networking	Re: What is different between publisher and advertiser? Does it cost to display ads?

03-15-2011, 11:19 AM	#7
rowebil Too active of a Warrior War Room Member Join Date: Jan 2011 Posts: 115 Thanks: 2 Thanked 2 Times in 2 Posts Social Networking	Re: What is different between publisher and advertiser? I don't have an application..

03-15-2011, 11:20 AM	#8
COPEAC Stephen HyperActive Warrior Join Date: Sep 2010 Location: Long Island NY Posts: 352 Thanks: 0 Thanked 47 Times in 41 Posts Contact Info	Re: What is different between publisher and advertiser? Depends on where you're displaying them...if you have sites you own and operate, you can display text links or banners right on your site, it will only cost you time and energy to set that up, collect data, and monetize...if you don't have any properties you own and operate...you can create videos on you tube and embed your affiliate link into those videos which wont cost you much.... If you're looking to use PPV, PPC, media buying, yes you're going to have to shell out some money to get placements.
	COPEAC launches COPEAC University. Looking to quit your 9-5? Click Here to find out more: http://www.copeacu.com/banner/?src=8

03-15-2011, 01:06 PM	#9
Kenster Krazy Kenster War Room Member Join Date: Jan 2009 Posts: 5,111 Blog Entries: 11 Thanks: 672 Thanked 2,009 Times in 885 Posts	Re: What is different between publisher and advertiser? yep, you are most likely a publisher. The CPA networks, like Copeac, work as intermediaries between the advertiser (like Netflix, eHarmony, any many individual or marketer advertisers) and the publisher (those who are promoting the offer). It is confusing for new marketers because they see the word advertiser and know they will be advertising the offer so they think they are advertisers. Live and learn right
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03-15-2011, 01:12 PM	#10
social saint Banned Join Date: Mar 2011 Posts: 271 Thanks: 40 Thanked 13 Times in 11 Posts Social Networking Contact Info	Re: What is different between publisher and advertiser? You will have to sign up as a publisher. Many famous networks will require you to pay a upfront amount to run your campaign. I'm not aware of any famous network that will let you run your offer without high commission or upfront deposit.

03-15-2011, 01:20 PM	#11
Per Action Rob HyperActive Warrior Join Date: Feb 2010 Location: Madison Ct Posts: 114 Thanks: 0 Thanked 43 Times in 28 Posts Social Networking Contact Info	Re: What is different between publisher and advertiser? Actually the difference between an advertiser and a publisher is: Advertiser - Rich Publisher - Hood Rich Become an advertiser as soon as possible, publishers are only as good as yesterdays profits.
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12-05-2011, 07:05 AM	#12
James Green Active Warrior Join Date: Nov 2011 Posts: 34 Thanks: 0 Thanked 5 Times in 5 Posts	Re: What is different between publisher and advertiser? ADVERTISER An advertiser, also known as a merchant or retailer, is a Web site or company that sells a product or service online, accepts payments and fulfills orders. Advertisers work with publishers to promote products and services in exchange for a commission on leads or sales through a variety of methods. PUBLISHER A publisher, also known as an affiliate or reseller is an independent party that promotes products and services of an advertiser in exchange for a commission on leads or sales. A publisher displays ads, text links, or product links on its Web site, in e-mail campaigns, or in search listings and is paid a commission by the respective advertiser when a visitor takes a specific action such as filling out a form, making a purchase or subscribing to a service. Advertiser - your sites advertising on other sites so you are advertiser Publisher - other sites advertising on your sites so you are publisher...

01-19-2012, 03:59 AM	#15
Trevor Stay True To Yourself War Room Member Join Date: Jul 2010 Location: Does It Matter? You Can Work Everywhere! Posts: 666 Blog Entries: 2 Thanks: 79 Thanked 187 Times in 110 Posts Social Networking Contact Info	Re: What is different between publisher and advertiser? Publisher is the affiliate. It's the person who promotes the advertiser's offer somewhere. So if you are doing CPA marketing as an affiliate, you are the publisher. It's just terminology difference. Advertiser is usually a company that signs up for a CPA network and gets traffic from affiliates who are also part of the network.
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01-19-2012, 04:11 AM	#16
shaunD Warrior Member Join Date: Aug 2011 Posts: 19 Thanks: 4 Thanked 4 Times in 3 Posts	Re: What is different between publisher and advertiser? r u trolling ?? because u r member of this community since 2011 and has more than 100+ posts... and don't know the difference between Advertiser and Publisher ??

01-19-2012, 04:39 AM	#17
aaditachaudhary Warrior Member Join Date: Jan 2012 Posts: 21 Thanks: 1 Thanked 0 Times in 0 Posts	Re: What is different between publisher and advertiser? one who publishes ad = publisher, one who wants to advertise = advertiser
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01-19-2012, 05:24 AM	#18
roadies9 Warrior Member Join Date: Jan 2012 Posts: 22 Thanks: 0 Thanked 1 Time in 1 Post	Re: What is different between publisher and advertiser? publisher is simply the owner of the website who onws and display the ads of other websites on his website and adversite is the one who advertise his website on other website
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