2,200 impressions on facebook and no clicks, is it bad?

I Can · 03-20-2011, 03:41 PM

my last facebook campaign was:

maximum bid 1 USD:
getting 1 click per each 1,400 impressions (PPC 0.17 cents) --> I think a decent CTR

but now i am getting terrible results:

2,200 impressions and no clicks

it will be an bad CTR i think .30/ppc

what do you suggest to optimize my campaign?
create animated gifts to attract clicks

?

What is your average rate?

williamrs · 03-20-2011, 03:44 PM

If your ads have been losing performance I think that it can be the banner blindness. After seeing your ad so many times people end up getting used to it and strat ignoring it.

So what I recommend you to do is tweak your ads, test different images and try to hit at least 0.1%.

William

P.S.: I don't think that you can use animated images on FB.

jonat2005 · 03-20-2011, 04:36 PM

Quote:

Originally Posted by williamrs

If your ads have been losing performance I think that it can be the banner blindness. After seeing your ad so many times people end up getting used to it and strat ignoring it.

So what I recommend you to do is tweak your ads, test different images and try to hit at least 0.1%.

William

P.S.: I don't think that you can use animated images on FB.

Yea, do exactly this.

ChrisBa · 03-20-2011, 04:45 PM

Quote:

Originally Posted by I Can

my last facebook campaign was:

maximum bid 1 USD:
getting 1 click per each 1,400 impressions (PPC 0.17 cents) --> I think a decent CTR

but now i am getting terrible results:

2,200 impressions and no clicks

it will be an bad CTR i think .30/ppc

what do you suggest to optimize my campaign?
create animated gifts to attract clicks

?

What is your average rate?

Really need to take a look at your offer, your ad, your demographics and just generally how you are promoting it..

Themeplated · 03-20-2011, 05:20 PM

As mentioned before, it could be banner blindness, but there's also a lot of other variables to factor in as to why you could have seen a decline in clicks.

Also, asking for an average rate is stupid. It will vary depending on a lot of factors.

03-20-2011, 03:41 PM	#1
I Can Active Warrior Join Date: Mar 2011 Posts: 43 Thanks: 2 Thanked 0 Times in 0 Posts	2,200 impressions on facebook and no clicks, is it bad? my last facebook campaign was: maximum bid 1 USD: getting 1 click per each 1,400 impressions (PPC 0.17 cents) --> I think a decent CTR but now i am getting terrible results: 2,200 impressions and no clicks it will be an bad CTR i think .30/ppc what do you suggest to optimize my campaign? create animated gifts to attract clicks ? What is your average rate?

03-20-2011, 03:44 PM	#2
williamrs Senior Warrior Member War Room Member Join Date: Aug 2009 Location: Brazil Posts: 3,496 Thanks: 174 Thanked 1,159 Times in 614 Posts	Re: 2,200 impressions on facebook and no clicks, is it bad? If your ads have been losing performance I think that it can be the banner blindness. After seeing your ad so many times people end up getting used to it and strat ignoring it. So what I recommend you to do is tweak your ads, test different images and try to hit at least 0.1%. William P.S.: I don't think that you can use animated images on FB.
	>> STOP... << Stop struggling alone. Stop wasting time. Stop being scammed. Only 1 SPOT LEFT - CLICK HERE

03-20-2011, 05:20 PM	#5
Themeplated HyperActive Warrior War Room Member Join Date: Mar 2011 Location: Localhost. Posts: 122 Thanks: 0 Thanked 12 Times in 11 Posts	Re: 2,200 impressions on facebook and no clicks, is it bad? As mentioned before, it could be banner blindness, but there's also a lot of other variables to factor in as to why you could have seen a decline in clicks. Also, asking for an average rate is stupid. It will vary depending on a lot of factors.