How niche-specific should the banners be on my sites?

zurich · 03-21-2011, 09:08 AM

I have a bunch of directory sites that I'm putting banners on, to run CPA offers.

Question is this: how niche specific are the conversions?

In other words, how important is it to serve an offer that is related to the theme of the website?

For example, on my accountant directory, I would think something like an ad for turbo-tax would do well. Or on my auto-repair directory, an offer selling car insurance, etc...

Or does it not really matter?

The reason I ask is because it would be a lot easier to build out each site if I were to simply take 10 or 20 of the overall top-performing offers, and load them up into an ad rotator.

Please only reply if you have actual experience with this. thanks

Themeplated · 03-21-2011, 07:49 PM

Common sense

.

Relevancy is of course going to mean more clicks, more conversions and in turn more profit.

If you've got a legal services section, and you display ads for fleshlights, you're conversions aren't going to be as great as the same ad display in an adult entertainment section.

ChrisBa · 03-22-2011, 08:09 AM

The more targeted the better conversions you will likely have..

03-21-2011, 09:08 AM	#1
zurich Active Warrior Join Date: May 2010 Posts: 72 Thanks: 6 Thanked 0 Times in 0 Posts	How niche-specific should the banners be on my sites? I have a bunch of directory sites that I'm putting banners on, to run CPA offers. Question is this: how niche specific are the conversions? In other words, how important is it to serve an offer that is related to the theme of the website? For example, on my accountant directory, I would think something like an ad for turbo-tax would do well. Or on my auto-repair directory, an offer selling car insurance, etc... Or does it not really matter? The reason I ask is because it would be a lot easier to build out each site if I were to simply take 10 or 20 of the overall top-performing offers, and load them up into an ad rotator. Please only reply if you have actual experience with this. thanks

03-21-2011, 07:49 PM	#2
Themeplated HyperActive Warrior War Room Member Join Date: Mar 2011 Location: Localhost. Posts: 122 Thanks: 0 Thanked 12 Times in 11 Posts	Re: How niche-specific should the banners be on my sites? Common sense . Relevancy is of course going to mean more clicks, more conversions and in turn more profit. If you've got a legal services section, and you display ads for fleshlights, you're conversions aren't going to be as great as the same ad display in an adult entertainment section.

03-22-2011, 08:09 AM	#3
ChrisBa Senior Warrior Member Join Date: Jun 2008 Posts: 4,127 Thanks: 10 Thanked 507 Times in 401 Posts Social Networking	Re: How niche-specific should the banners be on my sites? The more targeted the better conversions you will likely have..
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