PPV

jzorro · 03-25-2011, 06:06 AM

Hi,

I've been usning PPV to promote some email submit offers and a couple of insurance quotes with a relative success.

I had no luck with using keyword as targets. I've only succeeded with URLs. (I have accounts with MediaTraffic, LeadImpact and TrafficVance)

Is anyone out there that had success with Keywords?

ChrisBa · 03-25-2011, 09:24 AM

i find keywords will generally yield a much broader target than urls.. I personally like urls better as i find i can target better..

but with that being said, i have found some that work,,

imback · 03-25-2011, 10:19 AM

Like ChrisBa said,

I have found using keywords is way to broad in PPV. Using exact URLs gets you a much more targeted audience. I to have never really had success with keywords in PPV.

TigerBlood · 03-25-2011, 01:53 PM

Hey Chris would you say PPV Playbook is worth the monthly subscription?

Mike McAleer · 03-25-2011, 02:32 PM

I think that URL's are way easier to target.

Biowza · 03-26-2011, 07:14 AM

Quote:

Originally Posted by TigerBlood

Hey Chris would you say PPV Playbook is worth the monthly subscription?

You ask someone promoting a product in their signature if what they are promoting is a good product...

That being said, although I don't subscribe to it, it seems like good value.

PhilJL · 04-01-2011, 01:27 AM

90% of my targets are URLs. The keywords I add are very specific (like a brand name or a domain without the TLD) but can also be a broader term if there isn't too much traffic. Always be careful using keywords.

jzorro · 04-01-2011, 11:40 AM

In the last few weeks, I started using PPV again... and I'm not having success with either keywords or URLs...

Ross James · 04-01-2011, 01:30 PM

Quote:

Originally Posted by jzorro

In the last few weeks, I started using PPV again... and I'm not having success with either keywords or URLs...

so then you know it's not the traffic, and can chunk down closer to the problem.

Firstrate · 04-03-2011, 04:03 PM

They both perform equally well from my experience. Just need to test

imback · 04-03-2011, 05:34 PM

The only way you should use keywords is if you are really really experienced. They bring way to broad of a spectrum of visitors. Just my 2 cents

CHAD

convert2steve · 04-03-2011, 08:16 PM

I suppose you need to divulge more info - are you direct linking or using a LP? It could be your LP copy is not effective.

Did you run quantcast or compete data on the URL's you are bidding on? Do your demos match up?

Are your keywords too broad and bringing you non-relevant visitors?

Are you passing any of your keywords to your tracking software or CPA Network to analyze the data?

jzorro · 04-05-2011, 07:57 AM

Quote:

Originally Posted by convert2steve

I suppose you need to divulge more info - are you direct linking or using a LP? It could be your LP copy is not effective.

Did you run quantcast or compete data on the URL's you are bidding on? Do your demos match up?

Are your keywords too broad and bringing you non-relevant visitors?

Are you passing any of your keywords to your tracking software or CPA Network to analyze the data?

Hi,

Thanks for the comment!

Usually what I do is the basic:

1. Go to keyword external tool and choose the top 10 keyword with most local searches

2. Then I use a scrapper tool to get the top 100 URLs from google

3. I check the URL's to see if there's any irrelevant sites

4. Depending on the offer I do direct link or not (I do direct link when the offer landing page has a dimension that suits the pop-up)

Here's an example of landing page I did for Home Insurance
Free Home Insurance Quotes

Note: I had no success with it...

I've tried several offers (including email submits and trial offers) and had no or litte (very little...) success.

Traffic Eagle · 04-05-2011, 02:16 PM

ppv isn't something you can usually get right on the first few attempts. A lot depends on your landing page - this has to be a killer - spend time creating and testing landing pages until you have one that gets results. The only way to win with ppv is to continue to test. And stick with the urls but relating to pages from within the sites, not the home pages.

alexacc · 04-06-2011, 10:02 PM

I am using 8 urls and 2 keywords that is most related to my CPA offer.

Mike Morgan. · 04-07-2011, 01:49 AM

Most of the time I focus on URLs.

ConduciveStrategies · 04-07-2011, 03:08 PM

I personally always focus on URL targeting. It does yield a better response rate compared to keyword targeting. Laser targeting - do URL's. And as Steve said above, make sure you use your sources to find out the specific keywords / url's to use. There are a few out there that you should be using including google's keyword generator tool, alexa.com, quantcast, similarsites. As you start monetizing your campaign, do your researches on the top performing keywords and then generate yourself another list of url's / keywords. You have to constantly be changing things up based on what your seeing with your audience. And of course you won't know this unless your using some kind of tracking like tracking202. Make sure you are tracking properly and that your constantly optimizing your campaigns as you start learning who your audience is.

03-25-2011, 06:06 AM	#1
jzorro Active Warrior Join Date: Dec 2010 Posts: 56 Thanks: 3 Thanked 4 Times in 4 Posts	PPV - Keywords versus URLs Hi, I've been usning PPV to promote some email submit offers and a couple of insurance quotes with a relative success. I had no luck with using keyword as targets. I've only succeeded with URLs. (I have accounts with MediaTraffic, LeadImpact and TrafficVance) Is anyone out there that had success with Keywords?
	Getting Your Ex Back \| Mike Geary

03-25-2011, 09:24 AM	#2
ChrisBa Senior Warrior Member Join Date: Jun 2008 Posts: 4,127 Thanks: 10 Thanked 507 Times in 401 Posts Social Networking	Re: PPV - Keywords versus URLs i find keywords will generally yield a much broader target than urls.. I personally like urls better as i find i can target better.. but with that being said, i have found some that work,,
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03-25-2011, 10:19 AM	#3
imback Senior Warrior Member War Room Member Join Date: Jun 2009 Location: United States Posts: 1,429 Thanks: 129 Thanked 279 Times in 199 Posts	Re: PPV - Keywords versus URLs Like ChrisBa said, I have found using keywords is way to broad in PPV. Using exact URLs gets you a much more targeted audience. I to have never really had success with keywords in PPV.
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03-25-2011, 01:53 PM	#4
TigerBlood Warrior Member Join Date: Mar 2011 Posts: 5 Thanks: 0 Thanked 0 Times in 0 Posts	Re: PPV - Keywords versus URLs Hey Chris would you say PPV Playbook is worth the monthly subscription?

03-25-2011, 02:32 PM	#5
Mike McAleer WSOCharity.com War Room Member Join Date: Jan 2011 Posts: 2,215 Thanks: 57 Thanked 255 Times in 209 Posts	Re: PPV - Keywords versus URLs I think that URL's are way easier to target.
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04-01-2011, 01:27 AM	#7
PhilJL Active Warrior War Room Member Join Date: Nov 2007 Location: , , . Posts: 52 Thanks: 0 Thanked 2 Times in 2 Posts	Re: PPV - Keywords versus URLs 90% of my targets are URLs. The keywords I add are very specific (like a brand name or a domain without the TLD) but can also be a broader term if there isn't too much traffic. Always be careful using keywords.
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04-01-2011, 11:40 AM	#8
jzorro Active Warrior Join Date: Dec 2010 Posts: 56 Thanks: 3 Thanked 4 Times in 4 Posts	Re: PPV - Keywords versus URLs In the last few weeks, I started using PPV again... and I'm not having success with either keywords or URLs...
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04-03-2011, 04:03 PM	#10
Firstrate Kingpin War Room Member Join Date: Dec 2008 Location: Melbourne, Australia Posts: 382 Thanks: 0 Thanked 4,294,967,295 Times in 4,294,967,295 Posts Social Networking	Re: PPV - Keywords versus URLs They both perform equally well from my experience. Just need to test

04-03-2011, 05:34 PM	#11
imback Senior Warrior Member War Room Member Join Date: Jun 2009 Location: United States Posts: 1,429 Thanks: 129 Thanked 279 Times in 199 Posts	Re: PPV - Keywords versus URLs The only way you should use keywords is if you are really really experienced. They bring way to broad of a spectrum of visitors. Just my 2 cents CHAD
	Did I Help You? Click Here and give me +K Please! (It's Free) Follow Me On Twitter! www.chadluckie.com

04-03-2011, 08:16 PM	#12
convert2steve We da' Best! Get Money! Join Date: Aug 2010 Location: Windermere, FL Posts: 57 Thanks: 0 Thanked 10 Times in 8 Posts Social Networking Contact Info	Re: PPV - Keywords versus URLs I suppose you need to divulge more info - are you direct linking or using a LP? It could be your LP copy is not effective. Did you run quantcast or compete data on the URL's you are bidding on? Do your demos match up? Are your keywords too broad and bringing you non-relevant visitors? Are you passing any of your keywords to your tracking software or CPA Network to analyze the data?
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04-05-2011, 02:16 PM	#14
Traffic Eagle HyperActive Warrior Join Date: Feb 2011 Location: UK Posts: 102 Thanks: 14 Thanked 26 Times in 23 Posts	Re: PPV - Keywords versus URLs ppv isn't something you can usually get right on the first few attempts. A lot depends on your landing page - this has to be a killer - spend time creating and testing landing pages until you have one that gets results. The only way to win with ppv is to continue to test. And stick with the urls but relating to pages from within the sites, not the home pages.

04-06-2011, 10:02 PM	#15
alexacc Active Warrior Join Date: Apr 2011 Posts: 52 Thanks: 0 Thanked 1 Time in 1 Post	Re: PPV - Keywords versus URLs I am using 8 urls and 2 keywords that is most related to my CPA offer.

04-07-2011, 01:49 AM	#16
Mike Morgan. Senior Warrior Member War Room Member Join Date: Nov 2008 Posts: 2,688 Blog Entries: 42 Thanks: 569 Thanked 827 Times in 274 Posts	Re: PPV - Keywords versus URLs Most of the time I focus on URLs.
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04-07-2011, 03:08 PM	#17
ConduciveStrategies Owner / President Join Date: Jan 2011 Location: The Net Posts: 116 Thanks: 19 Thanked 5 Times in 4 Posts Contact Info	Re: PPV - Keywords versus URLs I personally always focus on URL targeting. It does yield a better response rate compared to keyword targeting. Laser targeting - do URL's. And as Steve said above, make sure you use your sources to find out the specific keywords / url's to use. There are a few out there that you should be using including google's keyword generator tool, alexa.com, quantcast, similarsites. As you start monetizing your campaign, do your researches on the top performing keywords and then generate yourself another list of url's / keywords. You have to constantly be changing things up based on what your seeing with your audience. And of course you won't know this unless your using some kind of tracking like tracking202. Make sure you are tracking properly and that your constantly optimizing your campaigns as you start learning who your audience is.
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