imback

DO NOT FORGET TO ADD THE...

CALL TO ACTION

Buy This

Get This Before It Is To Late

Order This Product From Me

ETC

ETC

ETC


Examples of scenarios and different Call to Actions:


If you are delivering a product such as E-Book, report, software, or script, or anything else digital remind your prospect that the delivery is instant.



For example:

The delivery process is automated and you can receive the manual instantly upon purchase. So, it doesn't matter even if it's 4:00AM in the morning so purchase your copy right now and you discover how you can tap into the planet's BIGGEST social networking site and bring your business to greater heights!



Avoid using the "Until Midnight" excuse.

This is primarily the case in Internet Marketing circles where most savvy marketers know it is really only a script at work. Unless you really meant that your product offer would be gone by midnight, you should refrain from using this tactic.



Because in ways more than one, it is pretty misleading even in pursuit of getting your prospects to act now. Evidently, your product would still be there the next day, being sold at the same price.

So use any other scarcity factors but this!

Press your prospect to act on scarcity reasons.

You can say that you're limiting the number of copies of your product (and keep your word on it!).

And it has been proven that scarcity sells. People by nature like to have the privilege of owning so this is one factor you can really bang on to increase your conversion rate and sales.



For example:

Time-Based

This is NOT an open-ended offer. This sale runs for only 7 days. After the 7th day is past, this offer will expire and be removed forever!



Quantity Based

Only 100 copies will be sold. No more than that. Once the 100th copy leaves the shelf, this offer will not be made available again, EVER!



Use Fast Action Bonuses.

Nowadays, just offering bonuses just isn't enough of an incentive especially if you're in a competitive niche. So you can add your edge by offering time sensitive bonuses.

Aside from your bonuses having to be perfect complimentary products to your primary offer, the fact that they are scarce encourages your prospect to act now and swap the Fast Action Bonuses and get rewarded more value for the same money purchased.

Tighten the offer with a long-term guarantee.

The longer your guarantee term, the better. Encourage your prospect to try your product out and test-drive it instead of being neutral or indifferent.



Here's an example:

Don't wonder. Don't think. Just try.

Also assure your prospect that you will be shouldering all the risk for him or her throughout the guarantee period.

I stake my reputation on my claims (in as bold as they may be), but I seriously hate to see you pass such a great deal that I'm willing to shoulder all the risks for you so you can try it out worry-free!

You may continue to go on and write:

You have my word that this is the big break through you're looking for.

And if it's not up to your satisfaction for any reason whatsoever, just drop me an email, delete the product off your hard drive, and I'll refund every cent of your purchase. No questions asked.

You have nothing to lose except a chance to try it out!



Use P.S.es to summarize your offer or reveal hidden benefits.

Here are some things worth summarizing in your P.S. (or post-script), even though you don't have to cover all of them; some will do:

You are shouldering the risk for your prospect through your Money Back Guarantee.

It would be more expensive and costly in terms of money, time and effort (or all) if your prospect seeks other solutions or alternatives than yours.

You can stress on the Fast Action Bonuses and how scarce they are that if your prospect doesn't act now, he or she will miss them out.

If you have no other urgency factors, stress it out to your prospect on how valuable it is to him or her to tackle her current problems right NOW and not later with your offer.

You can use the P.S. to reveal other hidden benefits not mentioned earlier in your sales letter. It could be an unannounced bonus, guarantee statement or a reward for acting immediately.

You can choose to reveal even more praises and testimonials in effort to encourage your prospect to act now and become your customer.

All in all, P.S.es serve as good summaries and presses your prospect to act now by purchasing from your order link/button/form.



Tell your prospect that the price you're asking for is a bargain.

You can do this by comparing to other possibly higher cost solutions by your competitors (without naming names) or less effective alternatives.



For example:

Which one do you think is a smart thing to do? Invest $97.00 and find out all of what you need to know about making a killing in the stock market OR flushing thousands of dollars into shooting in the dark and get killed in the process?

OR

For the first time ever, you can tap into the secrets of top marketers at the measly price of $47.00. Now why would you even pay $2,000 to attend a seminar to learn the same secrets I share with you in my audio course?



These tactics are very simple and have been proven in the "REAL WORLD" marketing so why not try them out online.

Use them for your CPA offers and put a spin on it. Just a simple little tip, but if you spin it around with your creativity for CPA marketing I can promise you that your conversions will go up.

Whenever a "newbie" asks me to look at there landing pages the first thing I notice 99% of the time is thay forgot to...

EVEN ask for the sale or give them any legitimate reason why they should buy it

mtmjohn

Very nice information. I've learned a lot from you in this forum. Thanks Chad.

Kenster

Ahhh, the psychological powers of marketing. Call to action is critical for any type of marketing...online/offline/in-person...everything!

cool stuff

Six Figure Alliance Training/Coaching Course...


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Jhonsons

Nice tips and tricks i will try to apply it for me

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alteclansing

thanks you for the tips that you've been giving to us.

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imback

Yes....You would be surprised how many things from traditional offline marketing easily convert of to online marketing

CHAD

KingOfHerHeart

Thanks for this info

At first, I was trying to wrap my head around how this would apply to CPA offers because I do alot of direct linking, and then I realized (or read the end of your post) it was geared alot towards Landing Page set-ups.

Thanks again!

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kathywilliams

Thanks Chad for all your tips. Great info!

~Kathy~

Kathy Williams Marketing

imback

No Problem thanks for reading and the great words


CHAD

CPAgoat

good idea
thanks

williamrs

Great post, Chad!

This is one of those simple, small things that make huge difference!


W

ChrisBa

Hehe nice. I was honestly expecting some link bait but good post!

imback

Nope,

I believe in honest marketing and as a owner of several websites I hate spam


CHAD

xixi12

Thank you very much for this useful post. It will come in handy for all CPA newbies. Nice one

****Dont Click Here****. Unless You Want To Start Making Money Without Spending A Dime

imback

Thanks. You would be surprised how many people actually forget to do this though


CHAD

golmedia

impressive info chad

cpaddiction

Really great tips, Chad! Very helpful information for both experienced and new comers in the industry

imback

Thanks for the kind words and good luck to you all



CHAD

KristofVanoverbeek

Strong post with valuable information that every one can use.



Kristof

"A budget tells us what we can't afford, but it doesn't keep us from buying it"

William Feather

faysal969

Thank you very much for your nice informative article. This is really important for new marketers.

Make Money using CPA!

JavierElenes

Cool post, good to know some guys spend some valuable time just to help

drcphil

Great Tips from a CPA Marketers, I am new in IM and this will help me a lot. GOD BLESS drcphil

imback

Thank You Hope it helps.

Thanks katarakz

Thanks Javier, just something simple but it makes a big difference.

No problem I hope it does help!



CHAD

StoneWilson

Really good tips! I guess this is what called "Psychological suggestion", am I right?

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Naveen K

This is really awesome.
Thanks A Lot for this moral boosting post.

imback

Yup

Marketing is all about building a relationship and at some point you want to sell, but you need to make sure you actually get that point across and sometime you forget. I have had a few clients of mine who had some success with a few of their landing pages and said "Chad I just do not know what to do I am making 100 a day with this lander, but I try everything and nothing is working" lol

Long story short,

They had no "Call to Action" or system in place. They where getting conversions, but losing some to the people who just want to see a "Buy Now" button instead of actually reading the sales pitch


CHAD

businesswarrior121

OMG !!!!!! you are really cool man!!!! not much people share so much thing in the forum. i am really amazed by this post. really very good helpful post.

thanks

imback

Thanks business warrior!

I wish you success you whatever it is you are doing!

CHAD

Mike Morgan.

Nice tips chad .

I am sure these tips would help lots of warriors .

imback

Thanks Mike.

Always trying to add a little value to the forum when I can


CHAD