KateD

Hi....

Now before some of you jump down my throat, I know that there really is no "average" conversion rate. So many factors are involved that saying, "Well, my offers have a 1.0% conversion rate" doesn't really mean anything. A person's skill and experience, the individual CPA offer, and the quality of traffic are just a few things that can determine the resulting sales conversion rate.

What I mean is this: it's much easier to get someone to submit their email address for a $50 JC Penney Gift Card than it is to get someone to purchase a $47 ebook. So, and I'm generalizing here, the conversion rates for CPA offers paying out for leads and clicks is higher than those for getting visitors to make a purchase. Correct?

Now, within CPA promotions, their are different levels of payouts. Generally, the more information/commitment you can get from the visitor, the more you will make.

So a CPA offer that pays you for just getting an email address lead is about a $1 to $2 commission.

And one where the visitor needs to input a variety of information, complete a survey, and verify with their credit card details will generally pay out higher ($5 to $20).

So I would assume that the conversion rate would be higher for the Email Submit CPA offer than the one requiring much more info from the visitor.

Based on your personal experience, what would you say are some realistic conversion rates to aim for?

1. Email and Zip Code Submits. When I'm doing my planning, I usually use a conversion rate of 20%. Meaning, for every 100 people I send to the offer, I can get 20 of them to submit their email or zip code.

Is this too high or too low? I will be sending targeted traffic, so I am pretty confident that 20% of them will convert.

2. CPAs requiring more detailed info from the visitor. These are generally survey-type promotions that pay out between $5 and $20. They are still free, but involve more work from the visitor. In planning, I use an 8% conversion rate.

3. CPAs requiring credit card verification. These tend to pay out the highest ($20+). Although there is usually no purchase required, the fact that they need to verify by submitting their credit card info would definitely weed out most visitors. For planning purposes, I use a conversion rate of 3%.


Again, I know that there is no one set "average" conversion rate, but there are numbers that you look for due to personal experience.

If you are promoting a Email Submit offer and its converting at 10%, is that good or bad?

I'm just asking for advice from those out in the battlefield. What numbers are you looking for?

Thanks in advance for you help.

KateD

P.S. I don't want people to think that I am just talking for talking's sake. Last night I finished my first landing page for a CPA Email Submit offer I am promoting. I will start driving traffic to it soon, so I'll know my conversion rate for this particular campaign. Just trying to get a feel for what to expect.

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SimonHarrison

You're not a million miles of with those guestimates but honestly even within the criteria you mention the variation is wild.

It all boils down to the source of the traffic, that's what will dictate your conversions more so than the offer type.

It's not actually unusual to get get a 40% conversion on some email / zips, it's also possible to get 4% to the same offer with different traffic.

There are a multitude of ways to deliver traffic to CPA, media buying, PPV, PPC, and so forth, they dictate conversions more so than the offer.

For example if you were to pay top banana for highly targeted keywords in say the credit niche, then pipe those to a review site style landing page and then to an offer, the traffic is of such quality, that 15% is not unusual even for offers which require credit cards to be taken out.

It's just impossible to give you a concrete answer because as usual with CPA, success is in the details.

EDIT: You'll also find some frustrating issues abound in that you will send traffic to two almost identical offers and one will convert much better than the other, my advice is to set up a URL Rotator script, load up a dozen of the same offers and then see which converts best, you would be amazed at the different conversion ratios of almost identical offers.

Also bare in mind the scrub rate, that will ultimately decide your true conversion ratio and again , your scrub rate will be dictated by your quality of traffic.

KateD

Simon,

Thanks so much for your response.

Initially, the traffic will be coming from articles marketing and other methods that should generate fairly targeted visitors. So I'm hoping that the conversions will be good.

You mentioned a script that could rotate a number of similar ads. Have any recommendations of ones to check out?

Also, you mentioned a "scrub" rate. What's that?

KateD

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SimonHarrison

I use :

URL Rotator Script, Link Rotator Script, PHP/MySQL scripts at CodeFu.net

As my URL script rotator, but any will do, I suspect there are plenty of free ones around as well, they are pretty simple.

In regards scrubbing, essentially a network will look at the quality of the leads if they think they are poor or are they not converting for the client, they will be scrubbed, meaning you don't get paid.

The poorer quality the traffic the more scrubbing, ultimately this will dictate your true conversions.

Dave Ward

I agree with Simon, in one sense your numbers are about right, but there are so many variables it is hard to call. They can change on the slightest thing. As an example I had one email submit increase simply by changing the colour of an ipod nano !

KateD

Hi...

Ok, I'll look into get that Rotator script. I can definitely see how useful it would be in finding profitable CPA offers.

Most of my traffic will be very targeted, and I just can't see how it won't convert well.

For those of you actively promoting CPA offers, what conversion rates to you typically see?

KateD

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SimonHarrison

There really is no set conversion ratio, but logging into your network and looking at the EPC will give you an idea of what affiliates are typically making per 1000 clicks on each offer.

aaronsunshine

4 to 7% is very good for cpa free trials and that is what I shoot for. The free trials convert the very best for me. When I do emails to my to optins I usually get 3% on the first email and 5% on the second that is sent within 48 hours.

Luke Rafferty

hey kate - I found your post to be very educational as I am a total beginner, i am just wondering how these conversions are working out for you?
I am starting out and I find it difficult to calculate the conversions and I am wondering did you come up with any results/price points that I could bench mark againist?

Mark72

I'm sure some people will get even higher figures than the ones you suggest, but as ball park figures they look too high to me. It's always initially best to allow for the worst case scenario.

lovboa

I found that the most important part of CPA marketing isn't necessarily the offer, but the targeting

finerpleasures

Well, i have to agree with the Op. 20% is the least conversions you should aim for. When i started CPA , i wondered about conversion rates, so , i went online to check out stuff bout conversion and sales.

Saw, alot of terminology and was not ready to learn to understand them. Then i stumbled on the pareto logic, its decades old. And its very powerful stuff.

When your offers are converting anywhere near 20% your doing spectacularly well -

Depending on the traffic? I dont really think traffic , so much of a problem, cos its standard practise to use geo-location and stuff to organize traffic into several areas, then create short links on your dashboard... so you can track it going out of your site and into the cpa network.

XtremeCash

Avoid email submits. They pay too low and are nasty business. Try double digit CPA Offers, and if you are using targeted traffic, you really can't go wrong.

xliner78

i was searching in google and found this post. I have some questions about email submit offers . What type of traffic converts better? Where you buying traffic? I am thinking to try 7search.Is it worth ?...thank you in advance

Kelvin12

I average about 11%-17% on my offers. Simple downloads or email submits.
Traffic from Bing Adcenter and organic.

tbc41

This whole thing gets more confusing the more I try to get into it...as a beginner in cpa myself, I just completed my first test for three different campaigns and I got zero results. Is there any way of finding out how to get better results? Where should I look to tweak the sites I am working with so the offers are more apt at getting some action? Any assistance or advice is greatly appreciated.

Jaime Jay
trafficblogcafe.com

BozakAxel

i see conversion rates for high payout long forms in the teens, with smart marketers.

beware simple submits, as you may convert high but end up getting scrubbed a bunch for fraudulent leads.

BozakAxel

talk to your AM. get some advice from them. that's their job.