Question regarding eCPC and Making Money using PPV or PPC

sgboston23 · 05-10-2011, 03:32 PM

Forgive my noob level when it comes to PPV and PPC, I am trying to learn this well before I invest any significant amount of money.

This seems to be a basic question though -

An account manager at a CPA site forwarded me a list of top performing offers.

It looked like this:

Offer: "Dream Marriage Dating"
Payout: $3.65
eCPC (expected Cost per Click): 0.37
CR (conversion rate): 10%

So correct me if I'm wrong here - but if you invested $100, that would buy you roughly 270 clicks. 27 of those people would convert, meaning you'd be paid $98.55, resulting in a loss of (-$1.45)

And this is a top performing offer? Color me confused... Is it a matter of uber-sick targeting that results in much higher Conversion Rates? Or some way of getting the Cost Per Click way down?

I know that if this was PPV the eCPC would be completely different (and so would the conversion rate) - but curious here - why a top performing offer is a negative ROI offer.

williamrs · 05-10-2011, 03:50 PM

Different networks use different terms, but I think that chances are that, in this case, eCPC is the same as EPC on most networks. The numbers are rounded up, but if the offer pays $3.65 and the CR is 10% it seems to me that EPC is $0.37.

So it means that the average earnings per click of people promoting that offer is 37c per click.

W

tonydyt · 05-10-2011, 03:58 PM

so in other words don't promote this offer with these ppv ppc networks, buy cheaper clicks or use other affiliate tactics, no point in loosing money here.

05-10-2011, 03:32 PM	#1
sgboston23 Active Warrior Join Date: Nov 2008 Posts: 57 Thanks: 3 Thanked 4 Times in 4 Posts	Question regarding eCPC and Making Money using PPV or PPC Forgive my noob level when it comes to PPV and PPC, I am trying to learn this well before I invest any significant amount of money. This seems to be a basic question though - An account manager at a CPA site forwarded me a list of top performing offers. It looked like this: Offer: "Dream Marriage Dating" Payout: $3.65 eCPC (expected Cost per Click): 0.37 CR (conversion rate): 10% So correct me if I'm wrong here - but if you invested $100, that would buy you roughly 270 clicks. 27 of those people would convert, meaning you'd be paid $98.55, resulting in a loss of (-$1.45) And this is a top performing offer? Color me confused... Is it a matter of uber-sick targeting that results in much higher Conversion Rates? Or some way of getting the Cost Per Click way down? I know that if this was PPV the eCPC would be completely different (and so would the conversion rate) - but curious here - why a top performing offer is a negative ROI offer.

05-10-2011, 03:50 PM	#2
williamrs Senior Warrior Member War Room Member Join Date: Aug 2009 Location: Brazil Posts: 3,496 Thanks: 174 Thanked 1,159 Times in 614 Posts	Re: Question regarding eCPC and Making Money using PPV or PPC Different networks use different terms, but I think that chances are that, in this case, eCPC is the same as EPC on most networks. The numbers are rounded up, but if the offer pays $3.65 and the CR is 10% it seems to me that EPC is $0.37. So it means that the average earnings per click of people promoting that offer is 37c per click. W
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05-10-2011, 03:58 PM	#3
tonydyt HyperActive Warrior War Room Member Join Date: Jun 2010 Posts: 104 Thanks: 0 Thanked 4 Times in 4 Posts Contact Info	Re: Question regarding eCPC and Making Money using PPV or PPC so in other words don't promote this offer with these ppv ppc networks, buy cheaper clicks or use other affiliate tactics, no point in loosing money here.
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