How are mobile submissions monetized...and bigger questions.

azmodien · 05-12-2011, 04:54 AM

I am really new to CPA so I don't understand all the logistics of the business, but as I delve deeper into it, I'm becoming intrigued at how the vendors are making money.

I have seen some nice offers with $8/lead payouts for "free ipad" phone pin submissions, and I am wondering what exactly is being done with those leads. I know mobile marketing is about to explode and I want to jump in before the whole thing get too saturated or phone spam protection gets more sophisticated. For a beginner, obviously it is easiest to build a simple landing page and let the CPA network handle the rest. On the other hand, I pick things up very quickly when I focus on something and maybe I should be shooting a little higher business-wise and make better use of my lead collection.

I feel like I would be squandering an opportunity by handing over good leads to a CPA for 8 bucks a pop when there is obviously a bigger picture involved since companies can afford the payouts. It is one thing if you are promoting a real business like a gambling or dating website that you would/could never build, but mobile submissions seem pretty generic and non-targeted. What is actually being done on the backend?

COPEAC Steve · 05-12-2011, 07:15 AM

The mobile offers you're describing have reoccurring charges once the consumer opts into the program. the charges will usually vary from $9.99 to $19.99 depending on the services the consumer uses...

Take a look at this offer and if you read the fine print you'll notice this little stipulation, "I will be charged Mixed Club service fee of $9.99 per month"

Get your favorite Hip Hop, Voice tones, Games or Country ringtones directly to your mobile phone. - us.hot4cell.net

So that's how they can afford to pay out those rates...as far as what they do with the phone numbers and brokering the data or using it for re-marketing, I'm not too sure to be honest.

05-12-2011, 04:54 AM	#1
azmodien Active Warrior Join Date: Jan 2011 Posts: 33 Thanks: 0 Thanked 0 Times in 0 Posts	How are mobile submissions monetized...and bigger questions. I am really new to CPA so I don't understand all the logistics of the business, but as I delve deeper into it, I'm becoming intrigued at how the vendors are making money. I have seen some nice offers with $8/lead payouts for "free ipad" phone pin submissions, and I am wondering what exactly is being done with those leads. I know mobile marketing is about to explode and I want to jump in before the whole thing get too saturated or phone spam protection gets more sophisticated. For a beginner, obviously it is easiest to build a simple landing page and let the CPA network handle the rest. On the other hand, I pick things up very quickly when I focus on something and maybe I should be shooting a little higher business-wise and make better use of my lead collection. I feel like I would be squandering an opportunity by handing over good leads to a CPA for 8 bucks a pop when there is obviously a bigger picture involved since companies can afford the payouts. It is one thing if you are promoting a real business like a gambling or dating website that you would/could never build, but mobile submissions seem pretty generic and non-targeted. What is actually being done on the backend?
	Last edited by azmodien; 05-12-2011 at 05:03 AM. Reason: grammar

05-12-2011, 07:15 AM	#2
COPEAC Steve HyperActive Warrior Join Date: Mar 2011 Posts: 202 Thanks: 0 Thanked 46 Times in 37 Posts	Re: How are mobile submissions monetized...and bigger questions. The mobile offers you're describing have reoccurring charges once the consumer opts into the program. the charges will usually vary from $9.99 to $19.99 depending on the services the consumer uses... Take a look at this offer and if you read the fine print you'll notice this little stipulation, "I will be charged Mixed Club service fee of $9.99 per month" Get your favorite Hip Hop, Voice tones, Games or Country ringtones directly to your mobile phone. - us.hot4cell.net So that's how they can afford to pay out those rates...as far as what they do with the phone numbers and brokering the data or using it for re-marketing, I'm not too sure to be honest.