How long do you test Facebook ads for?

ak2000 · 05-31-2011, 02:43 PM

I'm running a few Facebook ads on a CPM basis...

How many thousand impressions would you suggest I let a particular ad run before I determine whether it's converting or not?

2K, 5K, 10K?

Thank you

Naveen K · 05-31-2011, 10:37 PM

It depends on mainly on CTR. If your CTR is very low its better to pause that ad.

jeffrey73 · 05-31-2011, 10:41 PM

It depends, but if your CTR is really bad there usually is no use in going over 5k. If it's .08 or more you should most likely push 10-20k.

ak2000 · 06-01-2011, 01:03 AM

thank you!

mtmjohn · 06-01-2011, 02:56 AM

Check out this:

How Bidding CPM In Facebook Could Save You Thousands | Deeboo.com

Hope that helps

jordanberg2311 · 06-01-2011, 03:53 AM

with your instinct,

nope, i tends to stick around 10k views or 2x payout or ridiculously low ctr

Firstrate · 06-01-2011, 07:01 AM

Yes CTR is the best indicator I find - if it's good I'll keep it going. If not, then it's back to the drawing board.

ak2000 · 06-04-2011, 08:24 AM

thanks guys!

ajensen · 06-04-2011, 10:24 AM

Careful with CPM on Facebook. You can spend a lot of money quickly. I would go CPC since you only pay if you get a click.

Also, it used to be CPM was better for ads that had a high CTR. The FB algorithm has changed and now it is better to use CPC. You get more volume with CPC and higher overall sign up rate which means more money for you. The unfortunate thing about CPC is the clicks start out high but they do get lower the more clicks you get (20, 100 or more clicks can really bring costs down).

10k impressions is good for most CPA offers. I usually think in terms of 2 to 3x the offer payout. If a CPA payout is $4. Don't spend more than $8 to $12 testing an ad. You can often kill an ad before that if the CTR is low, etc. But if you have an ad that "might" be a winner 2x to 3x the payout is a good rule of thumb.

05-31-2011, 02:43 PM	#1
ak2000 HyperActive Warrior War Room Member Join Date: Mar 2010 Location: London Posts: 387 Thanks: 55 Thanked 9 Times in 8 Posts	How long do you test Facebook ads for? I'm running a few Facebook ads on a CPM basis... How many thousand impressions would you suggest I let a particular ad run before I determine whether it's converting or not? 2K, 5K, 10K? Thank you

05-31-2011, 10:37 PM	#2
Naveen K CpaAntiScrub.com War Room Member Join Date: Jan 2011 Posts: 722 Thanks: 131 Thanked 240 Times in 147 Posts	Re: How long do you test Facebook ads for? It depends on mainly on CTR. If your CTR is very low its better to pause that ad.

05-31-2011, 10:41 PM	#3
jeffrey73 AdCopyAssault.com War Room Member Join Date: Apr 2010 Location: USA Posts: 2,073 Thanks: 1,249 Thanked 450 Times in 374 Posts	Re: How long do you test Facebook ads for? It depends, but if your CTR is really bad there usually is no use in going over 5k. If it's .08 or more you should most likely push 10-20k.
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06-01-2011, 01:03 AM	#4
ak2000 HyperActive Warrior War Room Member Join Date: Mar 2010 Location: London Posts: 387 Thanks: 55 Thanked 9 Times in 8 Posts	Re: How long do you test Facebook ads for? thank you!

06-01-2011, 02:56 AM	#5
mtmjohn CPA Networks Reviewer War Room Member Join Date: May 2010 Location: Pandora Posts: 3,183 Thanks: 1,352 Thanked 713 Times in 560 Posts Social Networking Contact Info	Re: How long do you test Facebook ads for? Check out this: How Bidding CPM In Facebook Could Save You Thousands \| Deeboo.com Hope that helps
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06-01-2011, 03:53 AM	#6
jordanberg2311 Advanced Warrior Join Date: May 2010 Posts: 588 Thanks: 3 Thanked 82 Times in 67 Posts	Re: How long do you test Facebook ads for? with your instinct, nope, i tends to stick around 10k views or 2x payout or ridiculously low ctr

06-01-2011, 07:01 AM	#7
Firstrate Kingpin War Room Member Join Date: Dec 2008 Location: Melbourne, Australia Posts: 382 Thanks: 0 Thanked 4,294,967,295 Times in 4,294,967,295 Posts Social Networking	Re: How long do you test Facebook ads for? Yes CTR is the best indicator I find - if it's good I'll keep it going. If not, then it's back to the drawing board.

06-04-2011, 08:24 AM	#8
ak2000 HyperActive Warrior War Room Member Join Date: Mar 2010 Location: London Posts: 387 Thanks: 55 Thanked 9 Times in 8 Posts	Re: How long do you test Facebook ads for? thanks guys!

06-04-2011, 10:24 AM	#9
ajensen Warrior Member War Room Member Join Date: Jun 2010 Location: In my house Posts: 104 Thanks: 15 Thanked 22 Times in 12 Posts	Re: How long do you test Facebook ads for? Careful with CPM on Facebook. You can spend a lot of money quickly. I would go CPC since you only pay if you get a click. Also, it used to be CPM was better for ads that had a high CTR. The FB algorithm has changed and now it is better to use CPC. You get more volume with CPC and higher overall sign up rate which means more money for you. The unfortunate thing about CPC is the clicks start out high but they do get lower the more clicks you get (20, 100 or more clicks can really bring costs down). 10k impressions is good for most CPA offers. I usually think in terms of 2 to 3x the offer payout. If a CPA payout is $4. Don't spend more than $8 to $12 testing an ad. You can often kill an ad before that if the CTR is low, etc. But if you have an ad that "might" be a winner 2x to 3x the payout is a good rule of thumb.