Sales Pages

Bowdo · 06-02-2011, 10:12 PM

Gday!

Not sure if this is the right part of the forum for this but anyway...

Has anyone ever done any testing of whether left aligned text or justified text converts better in a sales page?

Might seem trivial but just wondered.

Thanks
Nick

Keen creations · 06-02-2011, 10:20 PM

I wouldn't know much about copyrighting but, aligning it down the middle always looks good but might not be profesional.

Johnny12345 · 06-02-2011, 10:47 PM

Quote:

Originally Posted by Bowdo

Has anyone ever done any testing of whether left aligned text or justified text converts better in a sales page?

Might seem trivial but just wondered.

Nick,

You should almost always left-align sales letters (this includes both web-based copy and direct mail). Justified copy is a bit harder to read.

The only real exceptions would be true typeset copy in a magazine or newspaper.

John

P.S. Of course, FAR worse than justified copy is centered body copy.

Keen creations · 06-02-2011, 10:56 PM

Quote:

Originally Posted by Johnny12345

Nick,

You should almost always left-align sales letters (this includes both web-based copy and direct mail). Justified copy is a bit harder to read.

The only real exceptions would be true typeset copy in a magazine or newspaper.

John

P.S. Of course, FAR worse than justified copy is centered body copy.

Guess I won't be using centered

oclane · 06-03-2011, 02:16 AM

Quote:

Originally Posted by Bowdo

Has anyone ever done any testing of whether left aligned text or justified text converts better in a sales page?

I never thought of text alignment as a factor for high conversion rate. It is not the format they read, it is the context. All I know is that, when you have formulated, not formatted, a good copy and targeted the right keywords to the copy, conversion is highly possible. Though I found emphasis on the most convincing part of the content tend to add more on the conversion, like cash figure or benefits. (People scan copy and that they always find first the answer to "what is in it for me?" before pursuing reading on the whole copy)

williamrs · 06-03-2011, 08:38 AM

My sales letters are always left-aligned, but I don't think it's a major factor...

W

Johnny12345 · 06-03-2011, 08:49 AM

Quote:

Originally Posted by Keen creations

Guess I won't be using centered

Yet, some people still center their copy.

They're frequently the people who also use a lot of different colors and type sizes.

On eBay, they call them "Las Vegas" listings (because they're so gaudy looking).

John

Johnny12345 · 06-03-2011, 08:51 AM

Quote:

Originally Posted by williamrs

My sales letters are always left-aligned, but I don't think it's a major factor...

Is left-aligned versus justified copy a major factor? Maybe not. But when you combine all the little mistakes people make it can become a major factor.

John

williamrs · 06-03-2011, 09:01 AM

Quote:

Originally Posted by Johnny12345

Is left-aligned versus justified copy a major factor? Maybe not. But when you combine all the little mistakes people make it can become a major factor.

John

Yes, sure, I was just talking about left-aligned vs justified...

Johnny12345 · 06-03-2011, 09:09 AM

Quote:

Originally Posted by williamrs

Yes, sure, I was just talking about left-aligned vs justified...

Hi William,

I understand. But, for the less experienced people reading this, I just wanted to give the reason why even little mistakes are important.

John

chykee · 06-03-2011, 09:26 AM

Mine are always left-aligned though justified text sometimes works a little more.

06-02-2011, 10:12 PM	#1
Bowdo Warrior Member Join Date: Jun 2011 Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Sales Pages - Align Left or Justify? Gday! Not sure if this is the right part of the forum for this but anyway... Has anyone ever done any testing of whether left aligned text or justified text converts better in a sales page? Might seem trivial but just wondered. Thanks Nick

06-02-2011, 10:20 PM	#2
Keen creations HyperActive Warrior War Room Member Join Date: Apr 2011 Posts: 322 Thanks: 125 Thanked 42 Times in 34 Posts	Re: Sales Pages - Align Left or Justify? I wouldn't know much about copyrighting but, aligning it down the middle always looks good but might not be profesional.

06-03-2011, 08:38 AM	#6
williamrs Senior Warrior Member War Room Member Join Date: Aug 2009 Location: Brazil Posts: 3,496 Thanks: 174 Thanked 1,159 Times in 614 Posts	Re: Sales Pages - Align Left or Justify? My sales letters are always left-aligned, but I don't think it's a major factor... W
	>> STOP... << Stop struggling alone. Stop wasting time. Stop being scammed. Only 1 SPOT LEFT - CLICK HERE

06-03-2011, 09:26 AM	#11
chykee HyperActive Warrior Join Date: Feb 2011 Posts: 151 Thanks: 0 Thanked 15 Times in 15 Posts	Re: Sales Pages - Align Left or Justify? Mine are always left-aligned though justified text sometimes works a little more.