KateD

Hi Guys,


I am very new to CPA, but I also hate sitting on my hands. I started promoting my first CPA offer using article marketing, but Ezinearticles.com is a bit slow at getting the articles approved and I am a bit impatient.

My grandmother gave me $50. She told me to spend it on something "that you normally wouldn't."

So you add the extra $50 and my impatience and you get the genesis for this thread: to use $50 in Adwords to have a profitable marketing campaign for a CPA offer.

Now, I have no experience using Adwords, so I thought I'd get feedback of my progress and thoughts from Warriors that are already successful using Adwords (or other PPC advertisers) to make money with CPA offers.

Ready to help me? I'd really appreciate it.


Let me share some numbers and assumptions, and then I'll go over how I think things will work (please let me know if my assumptions are correct or not).

The CPA offer I'm promoting is less than 30 days old. It pays $10 per completed form. The form is about ten questions long. It DOES ask for a phone number. It DOES NOT ask for a credit card or social security numbers.

So I'm think it will be harder to get people to perform the action than say a email or zip code submit (which pays about $1-2), but easier than a CPA offer where you need to get the prospect to supply their credit card/SSN info (those pay $15+).

The CPA offer is targeted toward a niche that needs help asap.

I am going to create a simple blog-type landing page. Give it a very personal feel. Possibly add some original and related content (to prevent Google from disciplining my landing page - I don't know much about this - just read a lot about "Google slap").

My assumptions:

1. My landing page click thru rate (to the CPA offer) should be about 25%. The traffic should be targeted and the main goal is going to be to get the prospects to click on the link to the CPA offer. With this being a desparate niche, I feel that I can hit 25% CTR (if I'm crazy, please tell me).

2. The CPA conversion rate (people who actually complete and submit the short form) should be 10%. I forget to mention that the CPA offer is for a free DVD info pack to be mailed to the prospect. No cost to the prospect. I think 10% conversion is reasonable.

3. I am going to pay on average $0.15 per click. I know this seems low, but I have a fairly large list of keyword phrases that I think will work wonders. I am going for the low hanging fruit.


So here's how I think things will work out:

- The $50 will buy me 333.33 clicks in Adwords.

- 333.33 clicks to my landing page X 25% CTR for landing page = 83.33 people going to the CPA offer

- 83.33 prospects X 10% CPA conversion ratio = 8.333 leads (@ $10 per lead) = $83.33


I should invest $50 and make $83.33 in gross profits. So I'll make $33.33 in net profits.


Do my numbers look ok? Is what I'm explaining seem accurate to those that have actually done it?


Any feedback would be great.

KateD

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KateD

I have a quick question:


Can I send traffic directly from the Adwords advertisement directly to the CPA offer?

Would it matter if I got a top level domain names and redirected traffic to the CPA offer?

The only reason I'm asking is because I started to think about testing the profitability of the CPA offer before I start building a landing page/site for it.

I was thinking that once I saw if it was profitable or not, then I could decide whether or not to create the landing page.

Actually, I think I'm just going to go ahead and create the landing page. I'm pretty confident in the CPA offer.

But I'd still like to know whether you can send traffic directly to the CPA offer from Adwords?

KateD

KateD

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Cpt Jack Sparrow

Hi KateD,

I think you can send traffic directly to the Cpa offer.. Try Searchin on google or thru the adwords help section .. also there are ways to do it setting up a redirect.. But I would suggest you DO create a landing page coz I certainly believe that will help you get more conversions .. Maybe some experienced warriors can give their opinions about this Cheers!

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Bradley Seemayer

Hi Kate,

Your numbers make logical sense the only thing I would question would be your CTR on your landing page being 25%, this does seem a little high but I guess it depends on the Niche.

Ultimately you are right to test the offer if you can prior to building the landing page. In my experience google will allow you to direct traffic directly to the CPA page, your only problem may be the double serving rule but again that depends on the competition in your Niche

I would suggest you do the following:

1. Direct Adwords straight to the CPA page to test the traffic
2. If conversion looks good put up a landing page

Best of luck

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KateD

Bradley,

Thanks for your response. You think that the 25% CTR on the landing page is too high? What would be a more realistic number?

If you use landing pages, what CTRs do you experience? I know that it varies from niche to niche, but what do you generally see?

How do I find out if I can link directly to the CPA offer? How do I find out if someone else is promoting it that way?

KateD

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Johnaxe

Hi kate,

I do not think 25% CTR is unreasonable at all. I commonly receive around 30-35% CTR on most of my landing pages. However, you may not get the 25% right off the bat. Sometimes it takes a few days to tweak your page for optimal CTR.

That sucks you only have 50 dollars to play with because it is hard to get any real data on such a small budget, but some things to remember that almost always help CTR is to have a Compelling title that is keyword focused and supplies the visitor with a solution or benefit. Also you said you have an extensive keyword list. Make sure you break them up in to tightly, focused ad groups and even create seperate pages for each ad group that specifically target the main theme or seed word of that particular ad group.

Another tip to help boost CTR is to make sure you keep a link to the offer above the fold.

A few more pointers about adwords that may help since you are on such a small budget are:

1) when you create your ad campaign turn of the content network and search partners in campaign settings. (search partners can be good sometimes, but you don't have enough to test this right now)

2) Adwords has three keyword match types (broad, phrase, and exact) I personally would steer clear of the broad because you will probably get a lot of clicks that aren't very targeted and you don't have the time to be wasting money on poor traffic. (broad matching is great when you have money to play with because you can find some really nice keywords you may have never thought off)

3) make sure you take advantage of the negative keywords feature to prevent unwanted clicks.

Hope this helps!

Also as far as direct linking goes, yes, you can totally buy a top level domain from godaddy and have it redirect to through your affiliate link to the offer. the only disadvantage is that google may give you a poor quality score for this. You nver can tell with them anymore

John

PPC-Coach

For a $50 budget, I would completely skip the search network to start. The odds of you getting on the first page for $0.15 are slim to none nowadays. Instead go with the content network for this. It works very well now and I have members that have never touched the search network doing very nice daily profits. You will get far cheaper clicks and if it's a well known niche, (which it sounds like it is), there will be plently of traffic for it.

Your numbers are fine, but one number you haven't mentioned is your target roi and your max spend per keyword or adgroup? You must know those numbers before you start. Otherwise, how do you know how to manage the campaign?

bhopkins

Kate, prsonally I would not go with Adwords right away with this one. Depending on the keyword competition( which is does not sound like there is a lot), then you could probably rank very well in Organic search. You may want to spend some time looking through insights for search and see if you can find some phrases to target effectively with a blog or Web 2.0 properties, before you go spending you money on Adwords. This is especially true if you don't have enough funds to accurately test out the niche which sounds true in this case.

Bruce

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boosey12

Unmasking- thanks for that!!...
I wouldnt try out adwords until you get some Search Engine traffic....

try it out... then try adwords...

Post on forums, with a link in your sig..

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Haddor

I am pretty sure that Google adwords requires a landing page and no direct link to the ad page. I have had my ad disallowed due to no landing page even with masking...

essex14

would redirection work....

Tom Fitzgerald

I just wanted to chime in one more thing depending on who you are hosting with...I know that many php hosts come with a promo code generator for a $50 adwords campaign so you might want to think about that if you haven't set up where you are putting your landing page yet.

could match the two 50s and have a proper host to launch a larger campaign

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