Toby.T

What is considered a good ROI from paid traffic?

Today is my first 1k+ day of revenue(from paid traffic), my spend is around $570.

$610 spend, $1040 revenue.

Should I focus more on a reduction of spend, or scale up more(plenty of room to)?

Lots of thoughts run through my head when I am spending this amount, I have the bankroll to keep it up but just concerned that I am going over the top.

I guess I should continue to optimize and cut out the fat of the campaigns. Remove low CTR banners, etc.

Any Warriors have any input on this? Do I think too much?

xaxistech

You should SCALE IT UP! Your making profit, why not make more? Test, increase the ROI, CTR, and get more money!

richinca

Scale gradually, and watch it closely (and often). You can lose 5 days of profit in a few hours if you scale too quickly.

camm

Is there any recommendation on how fast to scale? Does it depend on the offer or do you have a set % or amount to scale.

InTheMaking

Well I don't know about you but I'd rather spend 5k/day and make 8k/day than spend 100 and make 1k a day.

mtmjohn

Totally agree with you. Its the NET profit that matters, not the ROI.

Ti

Agreed, it is all about the profit.

Question: Is your limit right now based upon your CPC price in adsense? As in, is your CPC so low that your daily budget is not being reached, and the only way to reach it is to increase your CPC?

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ChrisBa

I like this roi, I'm very curious if this can be scaled or even duplicated in another niche

jeffrey73

This is a very good ROI. You are definitely doing something right.

Mike Morgan.

I would advice that you work both optimizing your campaigns so as to reduce your expenses and scaling your campaigns in every way possible .

Alex Tran

One consideration on whether to scale quickly is the expiration date of the offer. In the past, I was slow to scale. By the time, I worked up the plan to grow large, the advertiser pulled the offer. The replacement offer(s) did not convert the same way.

On the other hand, I've also scaled too quickly and watched my ROI shrink to nothing.

Now I use the "2X Risk Rule." == If I were to risk another $1 of advertising, my payback needs to be $2. Otherwise, I would be better off using my profits to find another potential cash cow. My reasoning is that the current cash cow will not last. Most CPA offers have an expiration date. So my job is to reinvest a certain percentage of my profits towards finding new offers.

Good luck on leveraging your cash cow.

Toby.T

Thanks everyone

Certain sources of traffic are pulling massive margins, but others are getting the volume just not a high percentage of profit.

EXAMPLE.. spend 10.. generate 60.. some might be spend 200.. generate 280.

All in all the combination of a bunch of profitable campaigns is what is making this successful I believe.

There is plenty of room to scale up with more sources, the margins may not be as good but there will be more profit, I have no doubt.

Today was a little better infact.. 530 expense... 1130 revenue.

Will keep scaling, time to switch to weekly payouts as I don't want to be too far out of pocket.

Thanks again everyone