thecodemeist3r

Im reasearching sites, sometimes AdPlanner has some data, Quancast has none and Compete can give you enough.

Others - AdPlanner and Quancast gives nothing and Compete gives everything.

Other times, All 3 of them show data - except every one of them shows different data.

Who do you believe?

healthstatus

I believe Quantcast because it is closer to my actual stats (but still 20% below)

If you are not sure how to take one of my comments or suggestions, please choose the option of most offensive and degrading, as that is clearly what I intended.

The best demographic collection system known: Health Risk Assessment software

mtmjohn

Google ad planner is better overall in my experience.

Omid

You know what, no one can exactly say the demographics of a website. I think you have to gather all the information together and come to conclusion. I personally, trust Quantcast and AdPlannar more than Compete.

I have been creating my campaigns based on what I said and I am happy with that. My advice is to test everything and pick the best.

This is not a Math problem that you can solve it using just a specific method, this is internet marketing and the number of methods is equal to number of internet marketers!

~ Omid

Visit My Blog - Royal Online Income

>>The Ideas and Strategies That I Use to Make Money<<

jeffrey73

Great explanation Omid!

I don't ever base any FACTS around any of these tools. Sometimes, when it seems something should work one way, it does the exact opposite. Even if it makes sense that only males will convert on an offer, you should test females too.

These tools are good guidelines, but don't ever count on them to always be 100% accurate. A real test is the only thing that will prove real results.

ChrisBa

It all depends on what data you are looking for, i tend to look at all 3 but for different things..

azmanar

Hi,

I agree with Chris.

Here are the places I review before starting my campaigns.

I'm not a very clever person, so I take more steps before making any firm decisions:

Step 1. SpyFu - to get proven keywords
Step 2. Put them in Google Keyword Tools
Step 3. Check Google Insights for regional interest of each keyword
Step 4. Analyze demographics to confirm things in
----> A. Alexa or
----> B. Quantcast
----> C. AdPlanner ( last )

Mike Morgan.

Don't expect to get 100% accurate data from either of the sources you mentioned .

But , comparatively I would prefer to choose Google Adplanner data and the best option is to cross check the results of all sources .

Stephen Lessey

I use Quantcast to get a background of my market then Compete to drill down....dont forget to test, then test some more

jeffrey73

Yes, exactly this. I would even cross-reference similar type sites as well. And then use Google Insights for Search and possibly even YouTube data to get more insight.