Are podcast advertising worth it?

nate45 · 07-14-2011, 03:26 AM

I am new here and new to online marketing. But I am looking to do podcast advertising for my product. Does anyone know what are the cost per user? Is podcast advertising worth it?

COPEAC Steve · 07-14-2011, 09:23 AM

I've actually never experienced anything like this before...Do you have any information how your ad would be displayed? Would it surround the media player that's streaming the podcast? A 30 second spot during the actual podcast?

What product are you looking to advertise?

Alpha Matt · 07-14-2011, 10:57 AM

Hello Steve,

Podcasting is nothing but using Radio for advertising in the form of a Radio Talkshow.

rosesmark · 07-15-2011, 03:03 AM

Maintain a current media kit. This kit provides lots of information about your show to people who might want to sponsor you. Include in your media kit:

1. Unique show branding like a header image or show photos.
2. Description of your show and the kinds of content you feature.
3. Information about the podcast producers and hosts.
4. Vital statistics such as number of episodes, publishing schedule and estimated audience size.
5. Basic demographic information on the audience including ages and geographic locations.
6. Links to and quotes from reviews or press related to the podcast.
7. Information about the types of advertising you are seeking for the podcast.
8. Contact information including the name and phone number of the appropriate individual.

nate45 · 08-02-2011, 04:26 AM

i basically want to know the average cost for podcast advertising for lets say NPR technology or Motley Fools those sorts of things.

nate45 · 08-02-2011, 04:28 AM

basically, if you listen to podcast on itunes etc. at the beginning or end of the clip they'll play the audio advertisment.

guitarpaul · 08-02-2011, 10:40 AM

If you are just starting out, I would recommend doing some small scale paid traffic before going into podcast ads. That way you can refine your offer, pitch, etc. and get the best data a lot faster and cheaper.

FabianSmith · 02-14-2012, 12:21 AM

It's quite effective trust me. I did this.

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07-14-2011, 03:26 AM	#1
nate45 Active Warrior War Room Member Join Date: Jul 2011 Posts: 36 Thanks: 0 Thanked 0 Times in 0 Posts	Are podcast advertising worth it? I am new here and new to online marketing. But I am looking to do podcast advertising for my product. Does anyone know what are the cost per user? Is podcast advertising worth it?

07-14-2011, 09:23 AM	#2
COPEAC Steve HyperActive Warrior Join Date: Mar 2011 Posts: 202 Thanks: 0 Thanked 46 Times in 37 Posts	Re: Are podcast advertising worth it? I've actually never experienced anything like this before...Do you have any information how your ad would be displayed? Would it surround the media player that's streaming the podcast? A 30 second spot during the actual podcast? What product are you looking to advertise?

07-14-2011, 10:57 AM	#3
Alpha Matt Power Marketer Join Date: Jul 2011 Posts: 58 Thanks: 10 Thanked 6 Times in 6 Posts	Re: Are podcast advertising worth it? Hello Steve, Podcasting is nothing but using Radio for advertising in the form of a Radio Talkshow.

07-15-2011, 03:03 AM	#4
rosesmark HyperActive Warrior Join Date: May 2010 Location: USA Posts: 447 Thanks: 2 Thanked 31 Times in 27 Posts Social Networking Contact Info	Re: Are podcast advertising worth it? Maintain a current media kit. This kit provides lots of information about your show to people who might want to sponsor you. Include in your media kit: 1. Unique show branding like a header image or show photos. 2. Description of your show and the kinds of content you feature. 3. Information about the podcast producers and hosts. 4. Vital statistics such as number of episodes, publishing schedule and estimated audience size. 5. Basic demographic information on the audience including ages and geographic locations. 6. Links to and quotes from reviews or press related to the podcast. 7. Information about the types of advertising you are seeking for the podcast. 8. Contact information including the name and phone number of the appropriate individual.
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08-02-2011, 04:26 AM	#5
nate45 Active Warrior War Room Member Join Date: Jul 2011 Posts: 36 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Are podcast advertising worth it? i basically want to know the average cost for podcast advertising for lets say NPR technology or Motley Fools those sorts of things.

08-02-2011, 04:28 AM	#6
nate45 Active Warrior War Room Member Join Date: Jul 2011 Posts: 36 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Are podcast advertising worth it? basically, if you listen to podcast on itunes etc. at the beginning or end of the clip they'll play the audio advertisment.

08-02-2011, 10:40 AM	#7
guitarpaul Paul D. War Room Member Join Date: Nov 2006 Location: Texas Posts: 32 Thanks: 2 Thanked 5 Times in 5 Posts Contact Info	Re: Are podcast advertising worth it? If you are just starting out, I would recommend doing some small scale paid traffic before going into podcast ads. That way you can refine your offer, pitch, etc. and get the best data a lot faster and cheaper.

02-14-2012, 12:21 AM	#8
FabianSmith Fabian Smith Join Date: Dec 2010 Location: Fremont Posts: 140 Thanks: 1 Thanked 7 Times in 6 Posts Social Networking	Re: Are podcast advertising worth it? It's quite effective trust me. I did this. SEO Marketing Agency