CPM or CPC?

sicnarf · 07-20-2011, 03:24 PM

Let's say you have $20 to start a test campaign. You go to your social media site and after getting everything set up, you have to decide between CPM or CPC. Which one do you choose and why?

blillard · 07-20-2011, 04:52 PM

I remember being in that positions once. I was doing a dating offer on POF and the minimum ad spend was $25. I took that and loaded it in my POF and set the daily spend to $25. The next day I made a profit of $10. Most people would say do cpc but I like cpm because if you don't like losing money then you'll make sure your ctr is off the hook.

MohulGhosh · 07-20-2011, 05:53 PM

For Fcaebook, I guess CPC will convert better.. why don't you test $10 with both and then share the results.. it would be awesome!

John Galt · 07-20-2011, 06:49 PM

I'm assuming you're talking about Facebook. CPC converts much better as of July 20, 2011.

DigiWeb Marketing · 07-20-2011, 07:20 PM

Yeah man always start with CPC. Then, determine after you have your CTR, if it makes sense to convert to CPM. If you have a high CTR, then you can get cheaper clicks with CPM. The problem is it comes down to testing... and typically, CPC is the way to test.

jainsumit · 07-20-2011, 07:23 PM

CPC is always best. you can try in face book. that is best traffic source.

07-20-2011, 03:24 PM	#1
sicnarf Active Warrior Join Date: Jul 2011 Location: Utah Posts: 97 Thanks: 15 Thanked 11 Times in 11 Posts	CPM or CPC? Let's say you have $20 to start a test campaign. You go to your social media site and after getting everything set up, you have to decide between CPM or CPC. Which one do you choose and why?

07-20-2011, 04:52 PM	#2
blillard Bryan Lillard War Room Member Join Date: Jan 2009 Location: Stockton, CA Posts: 794 Blog Entries: 3 Thanks: 112 Thanked 115 Times in 88 Posts Social Networking Contact Info	Re: CPM or CPC? I remember being in that positions once. I was doing a dating offer on POF and the minimum ad spend was $25. I took that and loaded it in my POF and set the daily spend to $25. The next day I made a profit of $10. Most people would say do cpc but I like cpm because if you don't like losing money then you'll make sure your ctr is off the hook.
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07-20-2011, 05:53 PM	#3
MohulGhosh eMarketer Join Date: Nov 2010 Location: Lucknow Posts: 21 Thanks: 32 Thanked 1 Time in 1 Post Social Networking Contact Info	Re: CPM or CPC? For Fcaebook, I guess CPC will convert better.. why don't you test $10 with both and then share the results.. it would be awesome!

07-20-2011, 06:49 PM	#4
John Galt I write a little bit. Join Date: Sep 2009 Location: Boston Posts: 91 Thanks: 14 Thanked 11 Times in 10 Posts	Re: CPM or CPC? I'm assuming you're talking about Facebook. CPC converts much better as of July 20, 2011.

07-20-2011, 07:20 PM	#5
DigiWeb Marketing Warrior Member Join Date: Feb 2011 Posts: 17 Thanks: 0 Thanked 0 Times in 0 Posts	Re: CPM or CPC? Yeah man always start with CPC. Then, determine after you have your CTR, if it makes sense to convert to CPM. If you have a high CTR, then you can get cheaper clicks with CPM. The problem is it comes down to testing... and typically, CPC is the way to test.

07-20-2011, 07:23 PM	#6
jainsumit Warrior Member Join Date: Feb 2010 Location: India Posts: 6 Thanks: 0 Thanked 0 Times in 0 Posts Social Networking Contact Info	Re: CPM or CPC? CPC is always best. you can try in face book. that is best traffic source.