Becoming A Lead Gen Arbitrager

Ruck · 07-22-2011, 01:08 AM

First off, a little back-ground. I created my first lead generation site at the end of 2006 and then started doing it exclusively online in 2007. I’ve got countless leads I’ve provided as a publisher to affiliate networks such as Affiliate.com (was CPA Empire back then), ROI Rocket (tons of survey bizopp leads over to Zac), Hydra Network (bought out by Adknowledge, honestly don’t know what they call it now, I don’t keep up with that ****), Maxbounty (sent email back-end leads to Amy over there for a couple of years) and Epic Direct (was Azoogleads back then) and was one of the largest affiliates for Send Earnings, Inbox Dollars and Panda Research.

As a network owner, I’m not even going to comment on the amount of publishers I’ve worked with who went on to become 6-7 figure a month earners, even became affiliate network owners themselves. I’ve worked with thousands of people in this industry and blah blah blah.

Ok so now that we got that out of the way, let’s continue…

The whole concept of lead gen arbitrage is basically to have the ability to capture your own data, squeeze them through your sales funnel to provide front-end profits, follow-up with them for back-end monetization and then target them accordingly through re-targeting and reactivation email campaigns.

For the simple-minded marketer, this isn’t for you, so you’ll need to stop reading right now. This is for seriously motivated marketers who are ready to quit all the bull-****, stop fighting with competition in their markets and ad-networks, and basically own their markets respectively.

So if you are tired of battling high competitive ad-networks with newbs copy-catting each other to the point of nobody able to turn a profit, if you are tired of ****-head networks who skip out on your acai and teeth-whitening payments (cough thanks Epic and CX Digital for setting the bar this year!), and if you are tired of just sitting on your ass reading thread by thread of useless information and strategies worn out to exhaustion, well then, sit back and pay attention.

I’m not talking about setting up the next greatest flog and making a million dollars only to have state agencies or god forbid the FTC on your ass for deceptive marketing here. I’m talking about stable and consistent methods of REAL marketing I’ve been using the for over half a decade and methods that allow Ryan G [my partner] and myself to enter any market regardless of the competition and turn profits. I’ve seen Ryan G dominate Adwords traffic with a simple lead gen funnel. Matter of fact, he did the exact case-study on this site in the Community.

Being a lead-gen arbitrager is all about building out revenue streams that INCREASE revenue from EACH and EVERY user that you attract and opt-in to your email lists. Having an autoresponder is not a choice, it’s a requirement. If you cannot afford one, well you **** out of luck on this because we are talking about a way to connect to the leads you drive everyday on a continous basis, versus just driving leads to close out a one-time sale (enter floggers).

To be a lead-gen arbitrager you need to have the ability to drive leads to your optin squeeze pages and start redirecting them through your double-optin email process (so you have permission to keep emailing them) and having them continue on through your sales funnel.

It doesn’t just stop there though…

You will be monetizing these users on a re-curring basis on a time-frame of your choosing. You may to decide to email them daily, weekly, monthly, that’s really up to you.

You will do this by capturing their email, redirecting through your sales funnel, getting the user to double-optin, thanking them on the double optin confirmation (monetizing this as well, to increase front end profits) and then finish the process off with an autoresponder sequence for consistent contact with your leads, allowing you to monetize them consistently for a longer LUV (Lifetime User Value) but also providing your daily on a consistent basis to a 3rd party rev-share company who will also email for you and pay you 50% or better on the profits your data generates. This allows you to email less-aggressively and ultimately allow the list to not be “aggressively marketed” by just you.

Sounds like alot right? Actually it isn’t. I’ve built countless of these funnels literally over-night. Once you do it once and get the hang of it, you’ll see why you will have the upper-hand no matter what market you enter.

Traffic wise, you have multitudes of options to turn to. Personally as a network owner I’ve got access to over 1,000 affiliates who have the opportunity to drive traffic to my offers. I don’t even have to do it myself although if you don’t have this (which you do as a community member), then you will need to use alternative means of distribution of your lead gen offers. PPV and PPC are the favorites however, it’s a helleva lot easier to rely on other affiliate marketers to drive traffic to your offers and this leaves you wide open on creating even more lead-gen funnels!

As a lead-gen arbitrager you get the best of both worlds as an affiliate and advertiser! I’m curious, has any of the readers here begun this process yet? The ways to monetize are endless. For example, you dont even have to capture emails. Nope, with mobile marketing exploding, it’s becoming quite popular just to have a simple mobile website, drive traffic to a text message optin and then have the ability to simply text your list…so to speak.

However, that’s a whole other post. Maybe at a later date!

hpgoodboy · 07-22-2011, 02:30 AM

Thanks for the post Ruck.

HP

Ruck · 07-22-2011, 01:30 PM

Hey No problem!

Been working in this space for quite some time so feel free to hit me up with any questions.

Boomachucka · 07-22-2011, 03:26 PM

That's an interesting approach. A lot of the reason I started doing less with CPA is because I felt that it wasn't sustainable, the way the industry appears to be going. The way you described it, I mean- Lots of people copying each other and pumping out cookie-cutter campaigns. Even though they aren't great quality, there's too many to compete with. The plan you proposed here is outside the box, helps you avoid a lot of that. Thanks for the informative post! I may ask you a couple questions here in a few hours, once I think on it a little more.

Ruck · 07-22-2011, 03:55 PM

Yep, feel free to fire away. I've been helping a lot of affiliates over the last year into arbitration and becoming advertisers and thought I would post a little bit about a different approach because, CPA is VERY sustainable, just not in the way everyone keeps talking about :-)

mtmjohn · 07-23-2011, 03:58 AM

Damn good stuff, thanks for the post Ruck

jaiper · 07-23-2011, 01:52 PM

I may have missed something, but is this not the usual strategy of affiliate marketers of list building, followed by JV swaps?

PPC-Coach · 07-23-2011, 06:43 PM

I read that as creating your own email submit offer?

jeffrey73 · 07-23-2011, 09:34 PM

No. But the Coach is pretty much right. It's about creating your own sales funnel and cutting out some competition by running your own offers. This way you can monetize the traffic on the front, and if it doesn't convert intially, you can follow up afterwards.

Then, if I have this correct, he's also talking about setting up a back-end call center to follow up even further and squeeze as many sales out as you can get. In addition, re-targeting the non-buyers and trying to get them to buy until they are completely worked through.

Luke Sample ( ECM Rockstar ) did a webinar about this that went into a little greater detail. Basically milking the traffic for all it's worth is how I see it.

Quote:

Originally Posted by jaiper

I may have missed something, but is this not the usual strategy of affiliate marketers of list building, followed by JV swaps?

PPC-Coach · 07-23-2011, 10:12 PM

Right, start with an email submit that you create because as we know they have to do about 5 to 8 cpa offers to get the prize, (and sometimes refer people to the system to do the cpa offers too). So you pay affiliates $1.25 for your own ipad 2 email submit.

Then you force the submitter to follow the path, (the offers have to be completed), then you drip on that list with other offers. You can also do some co reg or just rent that list out for a fee to other merchants.

So the person submitting their email has to do:

- a credit report offer paying you $12.00
- a dating offer paying you $3.00
- a loan offer paying you $12.00
- a biz opp offer paying you $20.00
- a diet offer paying you $15.00

All of the sudden paying an affiliate $1.25 produces $62.00 in revenue or $61.75 profit. No wonder there's so many email submits out there right now.

I looked at this before as I know a lot of network owners do this and a lot of the email submits you guys promote are the network's own. I did look at creating my own offers but couldn't figure out how to actually track if someone completed every offer in the path. Must be a way or there must be so few doing the path that it's not even an issue.

Ruck · 07-24-2011, 10:36 AM

You are correct. This can be as short as a form, or as long as form as you want it. The idea is capturing the leads you are sending to an advertiser first and monetizing them further as you go along.

James Harrison · 07-24-2011, 12:31 PM

Quote:

Originally Posted by Ruck

You are correct. This can be as short as a form, or as long as form as you want it. The idea is capturing the leads you are sending to an advertiser first and monetizing them further as you go along.

Can you go into more detail about this CPA offer sales funnel, the way I am reading it makes it seem like there is no real reward for the submitter in the end.

storge · 07-24-2011, 01:42 PM

hi Ruck,what do you mean by...

"CPA is VERY sustainable, just not in the way everyone keeps talking about"

Ruck · 07-25-2011, 09:23 AM

^^^ Most of the ways of promotion being talked about towards CPA offers are running PPV, PPC, Display traffic towards the offers in hopes of scoring that commission whereas a lot of what we teach is more focused towards longevity, consistency and large ROI's. This is accomplished by of course capturing data yourself BEFORE sending it to an advertiser which allows you to market the data yourself and of course, send the data off to be Rev-shared to a list manager so you can have multiple points of contact and revenue streams per lead.

James Harrison · 07-25-2011, 11:45 AM

So you capture their email, send them to the CPA offer, then market other CPA offers to them later on? Wouldn't that cause a huge dropout on your list... It seems like being emailed CPA offers would just piss people off. I could be (and probably am) wrong though. Clarify please.

NowContactMe1 · 07-25-2011, 09:21 PM

That is a great idea. Thanks.
Sherri

07-22-2011, 01:08 AM	#1
Ruck IMGrind.com War Room Member Join Date: Mar 2006 Location: USA Posts: 438 Thanks: 6 Thanked 80 Times in 31 Posts Social Networking Contact Info	Becoming A Lead Gen Arbitrager First off, a little back-ground. I created my first lead generation site at the end of 2006 and then started doing it exclusively online in 2007. I’ve got countless leads I’ve provided as a publisher to affiliate networks such as Affiliate.com (was CPA Empire back then), ROI Rocket (tons of survey bizopp leads over to Zac), Hydra Network (bought out by Adknowledge, honestly don’t know what they call it now, I don’t keep up with that **), Maxbounty (sent email back-end leads to Amy over there for a couple of years) and Epic Direct (was Azoogleads back then) and was one of the largest affiliates for Send Earnings, Inbox Dollars and Panda Research. As a network owner, I’m not even going to comment on the amount of publishers I’ve worked with who went on to become 6-7 figure a month earners, even became affiliate network owners themselves. I’ve worked with thousands of people in this industry and blah blah blah. Ok so now that we got that out of the way, let’s continue… The whole concept of lead gen arbitrage is basically to have the ability to capture your own data, squeeze them through your sales funnel to provide front-end profits, follow-up with them for back-end monetization and then target them accordingly through re-targeting and reactivation email campaigns. For the simple-minded marketer, this isn’t for you, so you’ll need to stop reading right now. This is for seriously motivated marketers who are ready to quit all the bull-, stop fighting with competition in their markets and ad-networks, and basically own their markets respectively. So if you are tired of battling high competitive ad-networks with newbs copy-catting each other to the point of nobody able to turn a profit, if you are tired of -head networks who skip out on your acai and teeth-whitening payments (cough thanks Epic and CX Digital for setting the bar this year!), and if you are tired of just sitting on your ass reading thread by thread of useless information and strategies worn out to exhaustion, well then, sit back and pay attention. I’m not talking about setting up the next greatest flog and making a million dollars only to have state agencies or god forbid the FTC on your ass for deceptive marketing here. I’m talking about stable and consistent methods of REAL marketing I’ve been using the for over half a decade and methods that allow Ryan G [my partner] and myself to enter any market regardless of the competition and turn profits. I’ve seen Ryan G dominate Adwords traffic with a simple lead gen funnel. Matter of fact, he did the exact case-study on this site in the Community. Being a lead-gen arbitrager is all about building out revenue streams that INCREASE revenue from EACH and EVERY user that you attract and opt-in to your email lists. Having an autoresponder is not a choice, it’s a requirement. If you cannot afford one, well you ** out of luck on this because we are talking about a way to connect to the leads you drive everyday on a continous basis, versus just driving leads to close out a one-time sale (enter floggers). To be a lead-gen arbitrager you need to have the ability to drive leads to your optin squeeze pages and start redirecting them through your double-optin email process (so you have permission to keep emailing them) and having them continue on through your sales funnel. It doesn’t just stop there though… You will be monetizing these users on a re-curring basis on a time-frame of your choosing. You may to decide to email them daily, weekly, monthly, that’s really up to you. You will do this by capturing their email, redirecting through your sales funnel, getting the user to double-optin, thanking them on the double optin confirmation (monetizing this as well, to increase front end profits) and then finish the process off with an autoresponder sequence for consistent contact with your leads, allowing you to monetize them consistently for a longer LUV (Lifetime User Value) but also providing your daily on a consistent basis to a 3rd party rev-share company who will also email for you and pay you 50% or better on the profits your data generates. This allows you to email less-aggressively and ultimately allow the list to not be “aggressively marketed” by just you. Sounds like alot right? Actually it isn’t. I’ve built countless of these funnels literally over-night. Once you do it once and get the hang of it, you’ll see why you will have the upper-hand no matter what market you enter. Traffic wise, you have multitudes of options to turn to. Personally as a network owner I’ve got access to over 1,000 affiliates who have the opportunity to drive traffic to my offers. I don’t even have to do it myself although if you don’t have this (which you do as a community member), then you will need to use alternative means of distribution of your lead gen offers. PPV and PPC are the favorites however, it’s a helleva lot easier to rely on other affiliate marketers to drive traffic to your offers and this leaves you wide open on creating even more lead-gen funnels! As a lead-gen arbitrager you get the best of both worlds as an affiliate and advertiser! I’m curious, has any of the readers here begun this process yet? The ways to monetize are endless. For example, you dont even have to capture emails. Nope, with mobile marketing exploding, it’s becoming quite popular just to have a simple mobile website, drive traffic to a text message optin and then have the ability to simply text your list…so to speak. However, that’s a whole other post. Maybe at a later date!
	Step 1. Read -> IMGrind.com And Learn Something Make Money With This 7Search Guide Today Grab These 25 Mobile Traffic Sources

07-22-2011, 02:30 AM	#2
hpgoodboy www.WSOReviewDaily.com War Room Member Join Date: Aug 2008 Location: Florida, USA Posts: 1,826 Thanks: 405 Thanked 795 Times in 599 Posts Social Networking Contact Info	Re: Becoming A Lead Gen Arbitrager Thanks for the post Ruck. HP
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07-22-2011, 01:30 PM	#3
Ruck IMGrind.com War Room Member Join Date: Mar 2006 Location: USA Posts: 438 Thanks: 6 Thanked 80 Times in 31 Posts Social Networking Contact Info	Re: Becoming A Lead Gen Arbitrager Hey No problem! Been working in this space for quite some time so feel free to hit me up with any questions.
	Step 1. Read -> IMGrind.com And Learn Something Make Money With This 7Search Guide Today Grab These 25 Mobile Traffic Sources

07-22-2011, 03:26 PM	#4
Boomachucka Active Warrior War Room Member Join Date: Jul 2009 Posts: 55 Thanks: 5 Thanked 4 Times in 4 Posts	Re: Becoming A Lead Gen Arbitrager That's an interesting approach. A lot of the reason I started doing less with CPA is because I felt that it wasn't sustainable, the way the industry appears to be going. The way you described it, I mean- Lots of people copying each other and pumping out cookie-cutter campaigns. Even though they aren't great quality, there's too many to compete with. The plan you proposed here is outside the box, helps you avoid a lot of that. Thanks for the informative post! I may ask you a couple questions here in a few hours, once I think on it a little more.

07-22-2011, 03:55 PM	#5
Ruck IMGrind.com War Room Member Join Date: Mar 2006 Location: USA Posts: 438 Thanks: 6 Thanked 80 Times in 31 Posts Social Networking Contact Info	Re: Becoming A Lead Gen Arbitrager Yep, feel free to fire away. I've been helping a lot of affiliates over the last year into arbitration and becoming advertisers and thought I would post a little bit about a different approach because, CPA is VERY sustainable, just not in the way everyone keeps talking about :-)
	Step 1. Read -> IMGrind.com And Learn Something Make Money With This 7Search Guide Today Grab These 25 Mobile Traffic Sources

07-23-2011, 03:58 AM	#6
mtmjohn CPA Networks Reviewer War Room Member Join Date: May 2010 Location: Pandora Posts: 3,183 Thanks: 1,352 Thanked 713 Times in 560 Posts Social Networking Contact Info	Re: Becoming A Lead Gen Arbitrager Damn good stuff, thanks for the post Ruck
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07-23-2011, 01:52 PM	#7
jaiper Active Warrior War Room Member Join Date: Dec 2010 Location: Porto, Portugal Posts: 62 Thanks: 114 Thanked 25 Times in 22 Posts Social Networking Contact Info	Re: Becoming A Lead Gen Arbitrager I may have missed something, but is this not the usual strategy of affiliate marketers of list building, followed by JV swaps?

07-23-2011, 06:43 PM	#8
PPC-Coach Senior Warrior Member War Room Member Join Date: Sep 2007 Location: , , . Posts: 2,547 Thanks: 44 Thanked 663 Times in 379 Posts	Re: Becoming A Lead Gen Arbitrager I read that as creating your own email submit offer?

07-23-2011, 10:12 PM	#10
PPC-Coach Senior Warrior Member War Room Member Join Date: Sep 2007 Location: , , . Posts: 2,547 Thanks: 44 Thanked 663 Times in 379 Posts	Re: Becoming A Lead Gen Arbitrager Right, start with an email submit that you create because as we know they have to do about 5 to 8 cpa offers to get the prize, (and sometimes refer people to the system to do the cpa offers too). So you pay affiliates $1.25 for your own ipad 2 email submit. Then you force the submitter to follow the path, (the offers have to be completed), then you drip on that list with other offers. You can also do some co reg or just rent that list out for a fee to other merchants. So the person submitting their email has to do: - a credit report offer paying you $12.00 - a dating offer paying you $3.00 - a loan offer paying you $12.00 - a biz opp offer paying you $20.00 - a diet offer paying you $15.00 All of the sudden paying an affiliate $1.25 produces $62.00 in revenue or $61.75 profit. No wonder there's so many email submits out there right now. I looked at this before as I know a lot of network owners do this and a lot of the email submits you guys promote are the network's own. I did look at creating my own offers but couldn't figure out how to actually track if someone completed every offer in the path. Must be a way or there must be so few doing the path that it's not even an issue.

07-24-2011, 10:36 AM	#11
Ruck IMGrind.com War Room Member Join Date: Mar 2006 Location: USA Posts: 438 Thanks: 6 Thanked 80 Times in 31 Posts Social Networking Contact Info	Re: Becoming A Lead Gen Arbitrager You are correct. This can be as short as a form, or as long as form as you want it. The idea is capturing the leads you are sending to an advertiser first and monetizing them further as you go along.
	Step 1. Read -> IMGrind.com And Learn Something Make Money With This 7Search Guide Today Grab These 25 Mobile Traffic Sources

07-24-2011, 01:42 PM	#13
storge Lifelong Learning Warrior Join Date: May 2010 Posts: 102 Thanks: 22 Thanked 3 Times in 2 Posts	Re: Becoming A Lead Gen Arbitrager hi Ruck,what do you mean by... "CPA is VERY sustainable, just not in the way everyone keeps talking about"
	CREATE TRUST CREATE VALUE

07-25-2011, 09:23 AM	#14
Ruck IMGrind.com War Room Member Join Date: Mar 2006 Location: USA Posts: 438 Thanks: 6 Thanked 80 Times in 31 Posts Social Networking Contact Info	Re: Becoming A Lead Gen Arbitrager ^^^ Most of the ways of promotion being talked about towards CPA offers are running PPV, PPC, Display traffic towards the offers in hopes of scoring that commission whereas a lot of what we teach is more focused towards longevity, consistency and large ROI's. This is accomplished by of course capturing data yourself BEFORE sending it to an advertiser which allows you to market the data yourself and of course, send the data off to be Rev-shared to a list manager so you can have multiple points of contact and revenue streams per lead.
	Step 1. Read -> IMGrind.com And Learn Something Make Money With This 7Search Guide Today Grab These 25 Mobile Traffic Sources

07-25-2011, 11:45 AM	#15
James Harrison Sir Getsoffbutt Join Date: Sep 2010 Location: Reach Posts: 87 Thanks: 3 Thanked 4 Times in 4 Posts Contact Info	Re: Becoming A Lead Gen Arbitrager So you capture their email, send them to the CPA offer, then market other CPA offers to them later on? Wouldn't that cause a huge dropout on your list... It seems like being emailed CPA offers would just piss people off. I could be (and probably am) wrong though. Clarify please.
	Screw landing on the Moon, if I shoot for the stars I'm going to land in the freakin' things. I desperately want to change the world, and I certainly intend to do so.

07-25-2011, 09:21 PM	#16
NowContactMe1 Sherri War Room Member Join Date: Jun 2011 Posts: 61 Thanks: 13 Thanked 7 Times in 3 Posts	Re: Becoming A Lead Gen Arbitrager That is a great idea. Thanks. Sherri