EXACTLY What I did to start earning PROFITS off of my first Facebook campaign

Matthew NY · 08-01-2011, 04:51 PM

So, since this community has given me so much, I figured I would attempt at giving back by laying out a step-by-step process of what I did for my first ever PPC campaign via Facebook.

I think I got a little lucky, because I had some pretty nice CTR's on my first couple of ads. I think paired with the luck, was my knowledge of what's going on in pop-culture. That is the angle I took on this campaign.

SETUP

I found an offer. I figured that trends are a great way to make quick cash on Facebook. The fact is, people aren't on Facebook to buy things. They're there to leisurely browse their friends pictures, and other things of interest. They are not in a buying state of mind.

The offer I found was a Twilight Quiz offer by Qwik Media. The offer gives a $0.70 payout for a completion of the quiz. Although it was a low payout, it doesn't take much for people to answer a few questions about something they are interested in. So, consequently, the conversion rate was very high. On average 40% of the leads were converting.

Then, I started creating my ads. I split tested 10 pictures and 2 age groups. To be honest, there was only one age group I could ever imagine this converting on, and that was 20-30 year old females. Keep in mind, I made sure that the girls were at least 20. Reason being, traffic quality. There are tons of middle school/high school kids on Facebook that claim they are 18 just so they can have an account. I wanted to make sure the leads were at least 20 years old, that way the traffic was of better quality and wouldn't get scrubbed as hard.

To find the pictures, I went to Google Images and kept on searching different keywords and would sift through pages to look for images that popped out at me. Chances are, if they don't pop out at you, they are most definitely not going to pop out for anyone else. If they're not eye catching images, don't bother. I used keywords like twilight sexy, twilight funny, twilight crazy, etc. Those searches were able to turn up not-so-ordinary pictures that have a much better chance of grabbing the viewer's attention.

I put all of these pictures I collected into a folder, and labeled them Twilight1,2,3,4 etc. It was my way of staying organized.

The Title and Description of the ad isn't very important. Some people will say it is, but I say it's not. I wrote:

Do You Love Twilight?
Click Here to see just
how much you love it!

I set a direct link to the offer, which was redirected through my tracked link. I tracked using Prosper202. After getting approved for all ads (this takes a while, sometimes just submitting for reapproval is all you need to do) I was able to get started on focusing on bids.

BIDDING

This part is definitely super important. You have to make sure you're not spending too much for traffic, then at the same time you are not too cheap where there is no traffic sent your way. What I would do is look at the recommended bid for my demographics. My demographics consisted of 20-30 year old women living in the USA. Their interests included ANY Twilight related keyword I could think of. I did, twilight books, twilight fans, new moon, team edward, edward cullen, twilight vampires etc. My reach ended up being about 2 million.

The low-end suggested bid was about $1.00 per click. So, what I did was find 70% of that (which is obviously $0.70) and set my campaign funds to $40. I did this for each of the advertiesments.

And it begins...

I pressed the play button on all the ads, and waited. I came back to the computer around an hour after I started the campaigns. I spent my $40 budget in that time, and saw an average of about $0.30 CPC and 20-30 clicks on each ad. HOWEVER, some of the ads were complete duds. Anything with a CTR lower than 0.1% I immediately ditched. That left me with 4-5 ads. I added a bit more money to get all of the well performing ads (the ads with a CTR over 0.1%) to ~100 clicks each. While doing this, I kept track of my Prosper202 and my Qwik Media account to see how my conversions were doing. It seemed like I was doing pretty decent overall, making a bit of money back on my campaign. (~$20 or so).

RESULTS

I then came back later on that night (I started this campaign around 4pm EST - THIS IS IMPORTANT. People aren't on facebook at 7am on a Monday. Start your new campaigns during peak browsing times i.e. after work) and I saw 2 ads over a .2% CTR. I kept those and ditched the rest. I then ran both of those ads for 5 days, spending $50 a day on each (because of my low personal budget). My ROI gave me about $20 a day in profits. I was getting an EPC of about $0.28, and a CPC of about $0.13. THIS IS WHAT I LOOKED AT MOST. If your EPC is averaging at least 10 cents over your CPC, the ad most definitely has potential if you scale up.

CONCLUSION

Above is what is MOST IMPORTANT (in my opinion). You are trying to get your CPC as low as possible. This is done by getting a high CTR, which boils back down to your split testing and picking the right images. That is most defintely square one and the hardest part of finding a good campaign. If you don't do enough split testing, you won't make the big buxxxx.

DISCLAIMER:

This was my first ever campaign. I think it was pretty good considering my low budget and the fact that I was brand new to the area of marketing. However, what I have said is what I have read in many many forums and WSO's that are the bare basics of successful PPC campaigns. So, you can take this with a grain of salt, but know that I used strategies that are tried and true.

WHAT I WOULD DO IF I DID IT OVER:

Before I go, I just want to give you guys a quick list of what I didn't do, but I would have done if I knew when I first started PPC.

-Put NEON borders around some images. Neon catches your eye. Neon works in many cases. Give it a try and see what happens.

-Tested more images. I would have done at least another 20 images at LEAST. The more images you test, the better chance you have of landing that killer CTR that you are looking for to make the big bucks.

-Split tested age groups more. I would have tried divying up the age groups into thirds. This will give you the ability to pinpoint exactly where the clicks are coming from. That will increase your CTR, lower your CPC, and make your EPC much more of a profitable number.

I hope you all enjoyed this quick and dirty case study. PPC is an exciting area for CPA marketing. I quickly learned that in my first campaign. I realy do see why people swear by this medium of marketing. You can definitely some serious cash.

Good luck!

:: Matt P

tayuyaa · 08-01-2011, 05:23 PM

Nicely done and a great thanks for your sharing and explication.

This is awesome that you get profitable with such a low payout offer.

Congrats and scale up to the sky!

aminur · 08-01-2011, 06:09 PM

wowo dude. thats a real success story man. real happy for you. keep pumping those ads and make more money. Bless

Jonathan Newby · 08-01-2011, 06:10 PM

It's cool how much you can target users on Facebook, and it sure seems that you used a lot of foresight in doing so. I haven't personally touched FB that much, but you just piqued my interest.

jeffrey73 · 08-01-2011, 06:45 PM

Excellent case-study bro!

sith005 · 08-01-2011, 07:29 PM

Good job man! Way to make a positive ROI on your first campaign. I like that you have some points already in what you'd do differently. Since you found profit with the female 20-30 age group, I'd break those down even more, as it's possible one group is really killing it while others are either losing money or not giving much profit. I know you did 20-30, but if the offer converted on 18+, you could try 18-21, 22-25, and then 26-30. I've had campaigns go from minor profit to over 100% ROI that way.

Also testing more images is a great point too. The idea about the borders I'd group with general image enhancements. Sometimes you'll find they help, other times not. You can use borders, brighten/contrast/sharpness changes, etc.

Good job man, keep it up and scale. Take what you've learned and expand. If you've hit your daily max consistently you should be able to reinvest and build your budget and daily spend. Good luck!

ChrisBa · 08-01-2011, 08:12 PM

Good share

reigovilbiks · 08-02-2011, 05:37 AM

Good post Matt. I was just starting my promotions with Qwikmedia, have made some profit with my celebrity fan pages that i own, but need to do ppc ads aswell.

you can get way more low cost clicks than 0.13$ in celebrity niche and movies, but as your first camp. it was very good!

williamrs · 08-02-2011, 06:05 AM

Great thread!

Many people come to the forum and ask how it is possible to make money on FB when the suggested bid is almost always above $1, and you showed exactly how.

Based on my experience with students, I think that the optimization process is where most of them get stuck. They keep in mind the initial CPC and then start trying to figure out ways to make money with it, instead of trying to lower the CPC and get cheap clicks.

Your thread explains the exact process that we use to create new campaigns on FB and it's an excellent case study. It's simple and detailed at the same time.

W

Trevor · 08-02-2011, 09:34 AM

Awesome. Such a detailed guide.

I'm sure you mentioned it somewhere in the post, but did you use your own landing page or did you direct link?

Cheers,
Trev

reigovilbiks · 08-03-2011, 02:27 PM

facebook doent allow to promote these kinds of offers anymore..

Jeff84Buchanan · 08-04-2011, 05:33 AM

Awesome case study! Thanks for sharing the information. I have been real interested as of late to jump into FB ppc and this case study right here gave me some real good insight on how to optimize my CTR and cheapen the CPC. Nicely done!

Did you send directly to the CPA or to a squeeze page first?

08-01-2011, 04:51 PM	#1
Matthew NY Digital Entrepreneur War Room Member Join Date: Jan 2010 Location: New York Posts: 425 Thanks: 41 Thanked 128 Times in 77 Posts Social Networking Contact Info	EXACTLY What I did to start earning PROFITS off of my first Facebook campaign - Read Here! So, since this community has given me so much, I figured I would attempt at giving back by laying out a step-by-step process of what I did for my first ever PPC campaign via Facebook. I think I got a little lucky, because I had some pretty nice CTR's on my first couple of ads. I think paired with the luck, was my knowledge of what's going on in pop-culture. That is the angle I took on this campaign. SETUP I found an offer. I figured that trends are a great way to make quick cash on Facebook. The fact is, people aren't on Facebook to buy things. They're there to leisurely browse their friends pictures, and other things of interest. They are not in a buying state of mind. The offer I found was a Twilight Quiz offer by Qwik Media. The offer gives a $0.70 payout for a completion of the quiz. Although it was a low payout, it doesn't take much for people to answer a few questions about something they are interested in. So, consequently, the conversion rate was very high. On average 40% of the leads were converting. Then, I started creating my ads. I split tested 10 pictures and 2 age groups. To be honest, there was only one age group I could ever imagine this converting on, and that was 20-30 year old females. Keep in mind, I made sure that the girls were at least 20. Reason being, traffic quality. There are tons of middle school/high school kids on Facebook that claim they are 18 just so they can have an account. I wanted to make sure the leads were at least 20 years old, that way the traffic was of better quality and wouldn't get scrubbed as hard. To find the pictures, I went to Google Images and kept on searching different keywords and would sift through pages to look for images that popped out at me. Chances are, if they don't pop out at you, they are most definitely not going to pop out for anyone else. If they're not eye catching images, don't bother. I used keywords like twilight sexy, twilight funny, twilight crazy, etc. Those searches were able to turn up not-so-ordinary pictures that have a much better chance of grabbing the viewer's attention. I put all of these pictures I collected into a folder, and labeled them Twilight1,2,3,4 etc. It was my way of staying organized. The Title and Description of the ad isn't very important. Some people will say it is, but I say it's not. I wrote: Do You Love Twilight? Click Here to see just how much you love it! I set a direct link to the offer, which was redirected through my tracked link. I tracked using Prosper202. After getting approved for all ads (this takes a while, sometimes just submitting for reapproval is all you need to do) I was able to get started on focusing on bids. BIDDING This part is definitely super important. You have to make sure you're not spending too much for traffic, then at the same time you are not too cheap where there is no traffic sent your way. What I would do is look at the recommended bid for my demographics. My demographics consisted of 20-30 year old women living in the USA. Their interests included ANY Twilight related keyword I could think of. I did, twilight books, twilight fans, new moon, team edward, edward cullen, twilight vampires etc. My reach ended up being about 2 million. The low-end suggested bid was about $1.00 per click. So, what I did was find 70% of that (which is obviously $0.70) and set my campaign funds to $40. I did this for each of the advertiesments. And it begins... I pressed the play button on all the ads, and waited. I came back to the computer around an hour after I started the campaigns. I spent my $40 budget in that time, and saw an average of about $0.30 CPC and 20-30 clicks on each ad. HOWEVER, some of the ads were complete duds. Anything with a CTR lower than 0.1% I immediately ditched. That left me with 4-5 ads. I added a bit more money to get all of the well performing ads (the ads with a CTR over 0.1%) to ~100 clicks each. While doing this, I kept track of my Prosper202 and my Qwik Media account to see how my conversions were doing. It seemed like I was doing pretty decent overall, making a bit of money back on my campaign. (~$20 or so). RESULTS I then came back later on that night (I started this campaign around 4pm EST - THIS IS IMPORTANT. People aren't on facebook at 7am on a Monday. Start your new campaigns during peak browsing times i.e. after work) and I saw 2 ads over a .2% CTR. I kept those and ditched the rest. I then ran both of those ads for 5 days, spending $50 a day on each (because of my low personal budget). My ROI gave me about $20 a day in profits. I was getting an EPC of about $0.28, and a CPC of about $0.13. THIS IS WHAT I LOOKED AT MOST. If your EPC is averaging at least 10 cents over your CPC, the ad most definitely has potential if you scale up. CONCLUSION Above is what is MOST IMPORTANT (in my opinion). You are trying to get your CPC as low as possible. This is done by getting a high CTR, which boils back down to your split testing and picking the right images. That is most defintely square one and the hardest part of finding a good campaign. If you don't do enough split testing, you won't make the big buxxxx. DISCLAIMER: This was my first ever campaign. I think it was pretty good considering my low budget and the fact that I was brand new to the area of marketing. However, what I have said is what I have read in many many forums and WSO's that are the bare basics of successful PPC campaigns. So, you can take this with a grain of salt, but know that I used strategies that are tried and true. WHAT I WOULD DO IF I DID IT OVER: Before I go, I just want to give you guys a quick list of what I didn't do, but I would have done if I knew when I first started PPC. -Put NEON borders around some images. Neon catches your eye. Neon works in many cases. Give it a try and see what happens. -Tested more images. I would have done at least another 20 images at LEAST. The more images you test, the better chance you have of landing that killer CTR that you are looking for to make the big bucks. -Split tested age groups more. I would have tried divying up the age groups into thirds. This will give you the ability to pinpoint exactly where the clicks are coming from. That will increase your CTR, lower your CPC, and make your EPC much more of a profitable number. I hope you all enjoyed this quick and dirty case study. PPC is an exciting area for CPA marketing. I quickly learned that in my first campaign. I realy do see why people swear by this medium of marketing. You can definitely some serious cash. Good luck! :: Matt P
	Want to see $500 days? Click Above! I will guide you the whole way there.

08-01-2011, 05:23 PM	#2
tayuyaa HyperActive Warrior War Room Member Join Date: Oct 2010 Location: France Posts: 380 Thanks: 355 Thanked 50 Times in 43 Posts	Re: EXACTLY What I did to start earning PROFITS off of my first Facebook campaign - Read Here! Nicely done and a great thanks for your sharing and explication. This is awesome that you get profitable with such a low payout offer. Congrats and scale up to the sky!
	FREE: "Report Reveals How 22 Year Old College Kid Discovers Clever Way To Persuade People To Send You Money Via Paypal Selling Short Reports!" Click here to discover how!

08-01-2011, 06:09 PM	#3
aminur Cpa Mastermind War Room Member Join Date: Sep 2010 Location: United Kingdom Posts: 707 Thanks: 46 Thanked 134 Times in 96 Posts Social Networking Contact Info	Re: EXACTLY What I did to start earning PROFITS off of my first Facebook campaign - Read Here! wowo dude. thats a real success story man. real happy for you. keep pumping those ads and make more money. Bless
	* Free WSO-- 3 Days Kick-ASS Facebook Bootcamp *

08-01-2011, 06:10 PM	#4
Jonathan Newby Active Warrior War Room Member Join Date: Feb 2011 Location: SE United States Posts: 99 Thanks: 2 Thanked 21 Times in 5 Posts Contact Info	Re: EXACTLY What I did to start earning PROFITS off of my first Facebook campaign - Read Here! It's cool how much you can target users on Facebook, and it sure seems that you used a lot of foresight in doing so. I haven't personally touched FB that much, but you just piqued my interest.

08-01-2011, 06:45 PM	#5
jeffrey73 AdCopyAssault.com War Room Member Join Date: Apr 2010 Location: USA Posts: 2,073 Thanks: 1,249 Thanked 450 Times in 374 Posts	Re: EXACTLY What I did to start earning PROFITS off of my first Facebook campaign - Read Here! Excellent case-study bro!
	[ RAVING TOP CPA WARRIOR REVIEWS!] - STUPID SIMPLE AD-WRITING AND RESEARCH TECHNIQUES USED BY WARRIORS EARNING $200-1k PER DAY! SEE WHAT "KENSTER" AND MIKE MORGAN ARE SAYING ABOUT AD-COPY ASSAULT NOW!

08-01-2011, 07:29 PM	#6
sith005 HyperActive Warrior War Room Member Join Date: Sep 2009 Location: Silicon Valley Posts: 212 Thanks: 34 Thanked 109 Times in 73 Posts	Re: EXACTLY What I did to start earning PROFITS off of my first Facebook campaign - Read Here! Good job man! Way to make a positive ROI on your first campaign. I like that you have some points already in what you'd do differently. Since you found profit with the female 20-30 age group, I'd break those down even more, as it's possible one group is really killing it while others are either losing money or not giving much profit. I know you did 20-30, but if the offer converted on 18+, you could try 18-21, 22-25, and then 26-30. I've had campaigns go from minor profit to over 100% ROI that way. Also testing more images is a great point too. The idea about the borders I'd group with general image enhancements. Sometimes you'll find they help, other times not. You can use borders, brighten/contrast/sharpness changes, etc. Good job man, keep it up and scale. Take what you've learned and expand. If you've hit your daily max consistently you should be able to reinvest and build your budget and daily spend. Good luck!
	PPC-Coach Helped Me Become PROFITIBLE Find Out How Here!

08-01-2011, 08:12 PM	#7
ChrisBa Senior Warrior Member Join Date: Jun 2008 Posts: 4,130 Thanks: 10 Thanked 507 Times in 401 Posts Social Networking	Re: EXACTLY What I did to start earning PROFITS off of my first Facebook campaign - Read Here! Good share
	I'm Living MY DREAM Thanks to AFF PLAYBOOK! You Can Too! Or Jump on the IM GRIND!

08-02-2011, 05:37 AM	#8
reigovilbiks HyperActive Warrior War Room Member Join Date: Jul 2011 Posts: 109 Thanks: 24 Thanked 3 Times in 3 Posts	Re: EXACTLY What I did to start earning PROFITS off of my first Facebook campaign - Read Here! Good post Matt. I was just starting my promotions with Qwikmedia, have made some profit with my celebrity fan pages that i own, but need to do ppc ads aswell. you can get way more low cost clicks than 0.13$ in celebrity niche and movies, but as your first camp. it was very good!

08-02-2011, 06:05 AM	#9
williamrs Senior Warrior Member War Room Member Join Date: Aug 2009 Location: Brazil Posts: 3,496 Thanks: 174 Thanked 1,159 Times in 614 Posts	Re: EXACTLY What I did to start earning PROFITS off of my first Facebook campaign - Read Here! Great thread! Many people come to the forum and ask how it is possible to make money on FB when the suggested bid is almost always above $1, and you showed exactly how. Based on my experience with students, I think that the optimization process is where most of them get stuck. They keep in mind the initial CPC and then start trying to figure out ways to make money with it, instead of trying to lower the CPC and get cheap clicks. Your thread explains the exact process that we use to create new campaigns on FB and it's an excellent case study. It's simple and detailed at the same time. W
	>> STOP... << Stop struggling alone. Stop wasting time. Stop being scammed. Only 1 SPOT LEFT - CLICK HERE

08-02-2011, 09:34 AM	#10
Trevor Stay True To Yourself War Room Member Join Date: Jul 2010 Location: Does It Matter? You Can Work Everywhere! Posts: 666 Blog Entries: 2 Thanks: 79 Thanked 187 Times in 110 Posts Social Networking Contact Info	Re: EXACTLY What I did to start earning PROFITS off of my first Facebook campaign - Read Here! Awesome. Such a detailed guide. I'm sure you mentioned it somewhere in the post, but did you use your own landing page or did you direct link? Cheers, Trev

08-03-2011, 02:27 PM	#11
reigovilbiks HyperActive Warrior War Room Member Join Date: Jul 2011 Posts: 109 Thanks: 24 Thanked 3 Times in 3 Posts	Re: EXACTLY What I did to start earning PROFITS off of my first Facebook campaign - Read Here! facebook doent allow to promote these kinds of offers anymore..

08-04-2011, 05:33 AM	#12
Jeff84Buchanan Warrior Member Join Date: Jul 2011 Location: California Posts: 9 Thanks: 3 Thanked 2 Times in 2 Posts Social Networking	Re: EXACTLY What I did to start earning PROFITS off of my first Facebook campaign - Read Here! Awesome case study! Thanks for sharing the information. I have been real interested as of late to jump into FB ppc and this case study right here gave me some real good insight on how to optimize my CTR and cheapen the CPC. Nicely done! Did you send directly to the CPA or to a squeeze page first?