buysellads CTR

nate45 · 08-02-2011, 04:34 AM

do anyone mind telling me their optimal CTR for bsa?
I am with a software company, and i've tried and always gotten about 0.11% max. but on places like psdtuts, i got relatively low CTR with 0.4%.

Also, is it worth it to advertise on places like mashable or techcrunch (isocket)?

williamrs · 08-02-2011, 06:21 AM

It is hard to answer your question, BSA has many sites and placements and each of them is different, some may have a very high CTR, while others may generate just few clicks.

Your best bet is probably spend little money on several placements to test them and then go with the ones that give you good numbers and eliminate the others.

W

guitarpaul · 08-02-2011, 10:43 AM

Agreed. It all depends on the placement. CTR isn't the end all, however. You need to look at your conversion rate as well. High CTR but 0 conversion rate isn't going to help you.

jeffrey73 · 08-02-2011, 12:45 PM

Paul D. is exactly right. Excellent CTR with zero conversions means nothing, except that people are just "happy clicking" your ads.

nate45 · 08-02-2011, 05:04 PM

none of you are answering my question, i am asking for basic rates based on your experiences.

BCRed · 04-07-2012, 07:25 PM

Quote:

Originally Posted by nate45

none of you are answering my question, i am asking for basic rates based on your experiences.

Sorry for bumping an old thread, but in my experience it depends a ton on the placement. the 125x125s are useless, but on anything else, if you get premium placement above the fold, you should be able to get 0.5% to 2.5% CTR, while for lower placements or for some sites where the user quality isn't as high, 0.2% to 0.5% is the norm. If you can't get 0.2% CTR minimum you really need to look at your ads though, as that should be the bare minimum

tristatemedia · 04-07-2012, 07:57 PM

i agree, i have gotten different results with different sites. nothing too thrilling though.

BCRed · 04-07-2012, 08:05 PM

Quote:

Originally Posted by tristatemedia

i agree, i have gotten different results with different sites. nothing too thrilling though.

It can be quite good some times. The biggest problem I have are overly sensitive publishers who don't allow any ad that might actually make it's advertiser money

A87 · 04-08-2012, 03:35 PM

Wow these are far higher than my results on buysellads. I experimented with the web hosting niche and got .01% .02% .03% .03%. No conversions. I used the creatives provided by various hosting companies so I can't say it was the ads that needed to be reexamined. I put ads on graphic design and web design sites. I came to the conclusion banner ads suck.

silverace · 04-09-2012, 12:21 AM

Quote:

Originally Posted by A87

Wow these are far higher than my results on buysellads. I experimented with the web hosting niche and got .01% .02% .03% .03%. No conversions. I used the creatives provided by various hosting companies so I can't say it was the ads that needed to be reexamined. I put ads on graphic design and web design sites. I came to the conclusion banner ads suck.

Stock ads actually have a bigger chance to suck in terms of CTR, since the advertiser made those all compliant etc. and doesn't really care about the highest ctr for those.

A87 · 04-09-2012, 08:53 AM

Made the banners to be compliant with what? And how does compliance equate to a bad ad?

They are similar to the ads I see web hosting companies using on the Google Display network.

I tried animated, colorful, with discounted price and big and bold, and non animated versions. The creatives were better than I could have done.

silverace · 04-09-2012, 10:11 AM

Quote:

Originally Posted by A87

Made the banners to be compliant with what? And how does compliance equate to a bad ad?

They are similar to the ads I see web hosting companies using on the Google Display network.

I tried animated, colorful, with discounted price and big and bold, and non animated versions. The creatives were better than I could have done.

compliant with the advertisers terms. these ads aren't necisary compliant, but usually won't get you the highest ctr.

leorocking25 · 04-10-2012, 10:38 AM

Sorry i have no such experiences...I think posting from others it may be know.

08-02-2011, 04:34 AM	#1
nate45 Active Warrior War Room Member Join Date: Jul 2011 Posts: 36 Thanks: 0 Thanked 0 Times in 0 Posts	buysellads CTR do anyone mind telling me their optimal CTR for bsa? I am with a software company, and i've tried and always gotten about 0.11% max. but on places like psdtuts, i got relatively low CTR with 0.4%. Also, is it worth it to advertise on places like mashable or techcrunch (isocket)?

08-02-2011, 06:21 AM	#2
williamrs Senior Warrior Member War Room Member Join Date: Aug 2009 Location: Brazil Posts: 3,496 Thanks: 174 Thanked 1,159 Times in 614 Posts	Re: buysellads CTR It is hard to answer your question, BSA has many sites and placements and each of them is different, some may have a very high CTR, while others may generate just few clicks. Your best bet is probably spend little money on several placements to test them and then go with the ones that give you good numbers and eliminate the others. W
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08-02-2011, 10:43 AM	#3
guitarpaul Paul D. War Room Member Join Date: Nov 2006 Location: Texas Posts: 32 Thanks: 2 Thanked 5 Times in 5 Posts Contact Info	Re: buysellads CTR Agreed. It all depends on the placement. CTR isn't the end all, however. You need to look at your conversion rate as well. High CTR but 0 conversion rate isn't going to help you.

08-02-2011, 12:45 PM	#4
jeffrey73 AdCopyAssault.com War Room Member Join Date: Apr 2010 Location: USA Posts: 2,073 Thanks: 1,249 Thanked 450 Times in 374 Posts	Re: buysellads CTR Paul D. is exactly right. Excellent CTR with zero conversions means nothing, except that people are just "happy clicking" your ads.
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08-02-2011, 05:04 PM	#5
nate45 Active Warrior War Room Member Join Date: Jul 2011 Posts: 36 Thanks: 0 Thanked 0 Times in 0 Posts	Re: buysellads CTR none of you are answering my question, i am asking for basic rates based on your experiences.

04-07-2012, 07:57 PM	#7
tristatemedia HyperActive Warrior War Room Member Join Date: Apr 2011 Location: newjersey usa Posts: 440 Thanks: 141 Thanked 29 Times in 26 Posts	Re: buysellads CTR i agree, i have gotten different results with different sites. nothing too thrilling though.
	MY DOMAIN IS FOR SALE BESTIMCOACH.COM

04-08-2012, 03:35 PM	#9
A87 Active Warrior Join Date: Jan 2012 Posts: 45 Thanks: 0 Thanked 10 Times in 5 Posts	Re: buysellads CTR Wow these are far higher than my results on buysellads. I experimented with the web hosting niche and got .01% .02% .03% .03%. No conversions. I used the creatives provided by various hosting companies so I can't say it was the ads that needed to be reexamined. I put ads on graphic design and web design sites. I came to the conclusion banner ads suck.
	Individually Certified for all 3 Google Adwords subjects: Search Advertising Display Advertising *Reporting & Analysis Individually Certified For Microsoft Adcenter

04-09-2012, 08:53 AM	#11
A87 Active Warrior Join Date: Jan 2012 Posts: 45 Thanks: 0 Thanked 10 Times in 5 Posts	Re: buysellads CTR Made the banners to be compliant with what? And how does compliance equate to a bad ad? They are similar to the ads I see web hosting companies using on the Google Display network. I tried animated, colorful, with discounted price and big and bold, and non animated versions. The creatives were better than I could have done.
	Individually Certified for all 3 Google Adwords subjects: Search Advertising Display Advertising *Reporting & Analysis Individually Certified For Microsoft Adcenter

04-10-2012, 10:38 AM	#13
leorocking25 Banned Join Date: Mar 2012 Posts: 372 Thanks: 0 Thanked 15 Times in 15 Posts	Re: buysellads CTR Sorry i have no such experiences...I think posting from others it may be know.