Testing and reaction time for PPC

sicnarf · 08-08-2011, 02:10 PM

Just curious how long some of you veterans of Internet marketing keep your eyes on a PPC ad campaign before you make adjustments. Obviously, if the campaign is going well, you'll probably just sit back a bit and keep watching it. But when the clicks are going up but the conversions are really low, how long before you pause the campaign, analyze it and make adjustments? An hour? Two hours? A full day? Thanks in advance

danilolee · 08-08-2011, 04:28 PM

I would make decisions based on various factors. Hopefully, you have different ads running, different landing pages, and enough data to make your decision.

08-08-2011, 02:10 PM	#1
sicnarf Active Warrior Join Date: Jul 2011 Location: Utah Posts: 97 Thanks: 15 Thanked 11 Times in 11 Posts	Testing and reaction time for PPC Just curious how long some of you veterans of Internet marketing keep your eyes on a PPC ad campaign before you make adjustments. Obviously, if the campaign is going well, you'll probably just sit back a bit and keep watching it. But when the clicks are going up but the conversions are really low, how long before you pause the campaign, analyze it and make adjustments? An hour? Two hours? A full day? Thanks in advance

08-08-2011, 04:28 PM	#2
danilolee Active Warrior War Room Member Join Date: Mar 2011 Location: United States Posts: 39 Thanks: 1 Thanked 2 Times in 2 Posts Contact Info	Re: Testing and reaction time for PPC I would make decisions based on various factors. Hopefully, you have different ads running, different landing pages, and enough data to make your decision.