A MAJOR POF change that warriors should know about!

POFBen · 08-08-2011, 03:38 PM

Hey Warriors,

This weekend, we made some changes to POF that will help advertisers. We basically stopped serving ads to people that will never convert.

Based on the feedback from advertisers, it seems like they're spending less $ and converting more people since we installed this change!

Cheers

Ben

clenard77 · 08-08-2011, 04:21 PM

Very cool!

ChrisBa · 08-08-2011, 04:23 PM

Ironically my conversions went down over this weekend compared to other weekends

imdomination · 08-08-2011, 06:15 PM

Thanks Ben, that news is fantastic. Time to dust off the old POF account and get some banners made up.

imback · 08-08-2011, 09:34 PM

Wow great news!

Thanks Ben

CHAD

Anthony Phillips · 08-08-2011, 10:30 PM

Game changing.

Great job, you guys are doing amazing since you launched your advertising platform.

Keep it up,

Anthony

mtmjohn · 08-08-2011, 10:38 PM

Very cool news. Thanks Ben & POF

PPC-Coach · 08-09-2011, 09:03 AM

Hey Ben,

How do you determine whether someone will do something or not? Did you guys ask them directly? Just curious.

IdeaViator · 08-09-2011, 09:21 AM

It may be a great change but can you say something more about the algorith you are using to determine who will never click ? Did it make the group available to target much smaller ?(asking just of curiosity)

jeffrey73 · 08-09-2011, 10:05 AM

Quote:

Originally Posted by PPC-Coach

Hey Ben,

How do you determine whether someone will do something or not? Did you guys ask them directly? Just curious.

THIS ^^^ I was wondering the exact same thing.

jeffrey73 · 08-09-2011, 10:09 AM

They already have an option for "ads clicked" where you can pretty much weed out the happy clickers, somewhat anyways.

I believe he's talking about a NEW option to weed out non-converters. How they achieved this I'll be curious to find out.

Quote:

Originally Posted by IdeaViator

It may be a great change but can you say something more about the algorith you are using to determine who will never click ? Did it make the group available to target much smaller ?(asking just of curiosity)

POFBen · 08-09-2011, 11:31 AM

Quote:

Originally Posted by PPC-Coach

Hey Ben,

How do you determine whether someone will do something or not? Did you guys ask them directly? Just curious.

I can't say specifically but years and years of data reveal trends that are pretty reliable. We also changed the dashboard from "lifetime" stats to "today" stats so at first glance, it's much easier to see how your campaigns are doing

jeffrey73 · 08-09-2011, 11:40 AM

POF continues to innovate.

Now all they need to do is add the CPC bidding option.

08-08-2011, 03:38 PM	#1
POFBen HyperActive Warrior Join Date: May 2010 Location: Vancouver, BC Posts: 123 Thanks: 2 Thanked 66 Times in 34 Posts Social Networking	A MAJOR POF change that warriors should know about! Hey Warriors, This weekend, we made some changes to POF that will help advertisers. We basically stopped serving ads to people that will never convert. Based on the feedback from advertisers, it seems like they're spending less $ and converting more people since we installed this change! Cheers Ben
	http://blog.ads.pof.com/

08-08-2011, 04:21 PM	#2
clenard77 www.Affiliit.com Join Date: Sep 2009 Posts: 68 Thanks: 4 Thanked 7 Times in 5 Posts	Re: A MAJOR POF change that warriors should know about! Very cool!
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08-08-2011, 04:23 PM	#3
ChrisBa Senior Warrior Member Join Date: Jun 2008 Posts: 4,130 Thanks: 10 Thanked 507 Times in 401 Posts Social Networking	Re: A MAJOR POF change that warriors should know about! Ironically my conversions went down over this weekend compared to other weekends
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08-08-2011, 06:15 PM	#4
imdomination Super Warrior War Room Member Join Date: Oct 2009 Location: AU Posts: 383 Thanks: 20 Thanked 50 Times in 37 Posts Social Networking	Re: A MAJOR POF change that warriors should know about! Thanks Ben, that news is fantastic. Time to dust off the old POF account and get some banners made up.
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08-08-2011, 09:34 PM	#5
imback Senior Warrior Member War Room Member Join Date: Jun 2009 Location: United States Posts: 1,429 Thanks: 129 Thanked 279 Times in 199 Posts	Re: A MAJOR POF change that warriors should know about! Wow great news! Thanks Ben CHAD
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08-08-2011, 10:30 PM	#6
Anthony Phillips Strategic Marketing War Room Member Join Date: Jul 2011 Location: Langley, BC Canada Posts: 204 Thanks: 6 Thanked 26 Times in 18 Posts	Re: A MAJOR POF change that warriors should know about! Game changing. Great job, you guys are doing amazing since you launched your advertising platform. Keep it up, Anthony
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08-08-2011, 10:38 PM	#7
mtmjohn CPA Networks Reviewer War Room Member Join Date: May 2010 Location: Pandora Posts: 3,183 Thanks: 1,352 Thanked 713 Times in 560 Posts Social Networking Contact Info	Re: A MAJOR POF change that warriors should know about! Very cool news. Thanks Ben & POF
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08-09-2011, 09:03 AM	#8
PPC-Coach Senior Warrior Member War Room Member Join Date: Sep 2007 Location: , , . Posts: 2,547 Thanks: 44 Thanked 663 Times in 379 Posts	Re: A MAJOR POF change that warriors should know about! Hey Ben, How do you determine whether someone will do something or not? Did you guys ask them directly? Just curious.

08-09-2011, 09:21 AM	#9
IdeaViator Active Warrior Join Date: Jan 2009 Posts: 33 Thanks: 0 Thanked 5 Times in 5 Posts	Re: A MAJOR POF change that warriors should know about! It may be a great change but can you say something more about the algorith you are using to determine who will never click ? Did it make the group available to target much smaller ?(asking just of curiosity)

08-09-2011, 11:40 AM	#13
jeffrey73 AdCopyAssault.com War Room Member Join Date: Apr 2010 Location: USA Posts: 2,073 Thanks: 1,249 Thanked 450 Times in 374 Posts	Re: A MAJOR POF change that warriors should know about! POF continues to innovate. Now all they need to do is add the CPC bidding option.
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