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Old 08-10-2011, 09:21 AM   #1
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Default POF Results. Any Good?

Okay...just trying a simple dating offer...here's what I have after two days...
No chuckles about my anemic budget...

$12.50 Ad Spend
$5.00 (1) Conversion

CTR: 1.1%
Clicks: 20

Have found winning copy...now trying different images...

Is this crap...not bad...try some more...appreciate any enlightenment from you successful CPA pros...
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Old 08-10-2011, 10:00 AM   #2
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Default Re: POF Results. Any Good?

how much is your CPM?

looks like around $6 cpm??

$12.50 for 20clicks is around $0.625/click

1,818 impressions * 0.011% = 20clicks


maybe i'm wrong...
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Old 08-10-2011, 10:02 AM   #3
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Default Re: POF Results. Any Good?

You need to spend more on testing. Get around 50 to 100 clicks and see where you are at.


CHAD

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Old 08-10-2011, 11:05 AM   #4
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Default Re: POF Results. Any Good?

It's not crap it's just a small sample size. Some things to consider.

1) Ask your AM if there are any age restrictions for the dating offer, if the offer only accepts leads from those 21 / 25 and over, the pixel may not fire even if someone fills out the offer but doesn't meet the age requirement, it's useless. Also, this may help you target more effectively if you know what type of leads the ADV wants.

2) Continue to test new copy. I know you said you found winning ad-copy but there could be even more effective ad-copy and the only way to find out is to test.

Best of luck to you.
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Old 08-10-2011, 11:18 AM   #5
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Default Re: POF Results. Any Good?

Honestly I think you should look at your ad copy a little more my friend. .62 cpc is really kind of high imo for such a low budget. Run your ad for 50-100 clicks and always be split testing your images.

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Old 08-10-2011, 07:16 PM   #6
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Default Re: POF Results. Any Good?

Yeah, with POF I think the image is slightly more important than your title or ad-copy. It may be in your targeting also, a slight tweak could change everything.

Like POF Ben says, make sure your pictures and copy resonate well with the demographics you are going after.

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Originally Posted by blillard View Post
Honestly I think you should look at your ad copy a little more my friend. .62 cpc is really kind of high imo for such a low budget. Run your ad for 50-100 clicks and always be split testing your images.

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Old 08-10-2011, 08:38 PM   #7
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Default Re: POF Results. Any Good?

Quote:
Originally Posted by tehering View Post
Okay...just trying a simple dating offer...here's what I have after two days...
No chuckles about my anemic budget...

$12.50 Ad Spend
$5.00 (1) Conversion

CTR: 1.1%
Clicks: 20

Have found winning copy...now trying different images...

Is this crap...not bad...try some more...appreciate any enlightenment from you successful CPA pros...
It sounds like it's a start, you will probably need a larger sample size before making any decisions

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