WHY ppc is so much better than social ppc

orisin · 08-21-2011, 02:23 PM

5 Reasons PPC Search Beats PPC Social | ClickZ

SuccessMarketer · 08-21-2011, 04:35 PM

In my opinion I'll stick PPC social (facebook) as it has proven to work MUCH better and MUCH cheaper than adwords...

It's far easier to master fB advertising than PPC in Google (as an example) and also much cheaper.

The proof is in the pudding for me... I never made any profit (personally) using Google adwords. However I have made a profit using FB ads.

I guess it depends how good you become with both advertising channels

ChrisBa · 08-21-2011, 07:56 PM

I wouldn't say it's better. It works better in some cases just as in others social paid traffic works better

jeffrey73 · 08-21-2011, 08:28 PM

Very true.

Quote:

Originally Posted by ChrisBa

I wouldn't say it's better. It works better in some cases just as in others social paid traffic works better

YasirYar · 08-21-2011, 08:34 PM

I used to think that PPC was really expensive.. especially with Adwords, but I have been testing PPC on Facebook and I have been able to get 2 cent clicks.

You guys need to check it out

manny2513 · 08-21-2011, 09:34 PM

I would say that it depends on the niche. There are some niches proven to work better on facebook ads when others just with PPC. Remember people in facebook are not in buying mood but people searching in google for stuff like "Golf Swing Course" have already their cc on hand. It depends of what you sell.

imback · 08-21-2011, 10:04 PM

Quote:

Originally Posted by ChrisBa

I wouldn't say it's better. It works better in some cases just as in others social paid traffic works better

I agree,

With all traffic sources this is the same. Some offers convert better than others depending on the traffic source.

CHAD

orisin · 08-21-2011, 11:05 PM

Why do people think ppc is all about adwords (:
so many other ppc channels you can monetize

blillard · 08-22-2011, 02:40 AM

Yeah it all depends on the niche. With some keywords you'll be paying a fortune for markets like debt and insurance, while social ppc you'll spend a lot less just tareting the right demographics.

jordanberg2311 · 08-22-2011, 05:01 AM

it's different approach
different offers converts on different type of sources.

Debra Barrow · 08-22-2011, 10:13 AM

Targeted traffic

imback · 08-22-2011, 10:50 AM

Quote:

Originally Posted by orisin

Why do people think ppc is all about adwords (:
so many other ppc channels you can monetize

VERY TRUE!

MSN, Yahoo, 7search, POF and many more.

CHAD

PPC-Coach · 08-22-2011, 01:45 PM

Yeah I don't get why people assume PPC = Adwords.

That's far from the truth. There are tons of other great ppc engines that you can get dirt cheap, (even penny clicks) from.

jeffrey73 · 08-22-2011, 10:32 PM

POF is solely CPM, and is considered social also.

The other ones, yes are all cheaper PPC traffic sources than Google.

Quote:

Originally Posted by imback

VERY TRUE!

MSN, Yahoo, 7search, POF and many more.

CHAD

StoneWilson · 08-23-2011, 01:35 AM

Quote:

Originally Posted by manny2513

I would say that it depends on the niche. There are some niches proven to work better on facebook ads when others just with PPC. Remember people in facebook are not in buying mood but people searching in google for stuff like "Golf Swing Course" have already their cc on hand. It depends of what you sell.

I second this. Different niches and offers may work out differently with differnt promotion methods. My dating offer works fine on FB.

sloanjim · 08-24-2011, 07:26 AM

i've only had success with adwords though...all the other 2nd tier ppc's I used were basically a waste of money.....anyone care to share? LOL (maybe not)

dark witness · 08-25-2011, 03:39 AM

Quote:

Originally Posted by sloanjim

i've only had success with adwords though...all the other 2nd tier ppc's I used were basically a waste of money.....anyone care to share? LOL (maybe not)

same here, not really had much results with any of the other networks. the only profit I have made is from adwords.

i think it really does come down to the offer/product you are promoting.

MediaEncounterOmar · 08-25-2011, 03:40 AM

Well it depends. Its easier to target a gender/age demographic with social ppc. but with regular ppc you can easily get more related clicks to your product.

sicnarf · 08-25-2011, 12:48 PM

Quote:

Originally Posted by orisin

Why do people think ppc is all about adwords (:
so many other ppc channels you can monetize

Because they are new and don't know any better.

08-21-2011, 02:23 PM	#1
orisin HyperActive Warrior War Room Member Join Date: Dec 2010 Posts: 173 Thanks: 5 Thanked 19 Times in 10 Posts Social Networking	WHY ppc is so much better than social ppc 5 Reasons PPC Search Beats PPC Social \| ClickZ
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08-21-2011, 04:35 PM	#2
SuccessMarketer HyperActive Warrior Join Date: Apr 2011 Location: UK Posts: 114 Thanks: 6 Thanked 19 Times in 18 Posts Contact Info	Re: WHY ppc is so much better than social ppc In my opinion I'll stick PPC social (facebook) as it has proven to work MUCH better and MUCH cheaper than adwords... It's far easier to master fB advertising than PPC in Google (as an example) and also much cheaper. The proof is in the pudding for me... I never made any profit (personally) using Google adwords. However I have made a profit using FB ads. I guess it depends how good you become with both advertising channels

08-21-2011, 07:56 PM	#3
ChrisBa Senior Warrior Member Join Date: Jun 2008 Posts: 4,130 Thanks: 10 Thanked 507 Times in 401 Posts Social Networking	Re: WHY ppc is so much better than social ppc I wouldn't say it's better. It works better in some cases just as in others social paid traffic works better
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08-21-2011, 08:34 PM	#5
YasirYar Owner of Quantum SEO Labs War Room Member Join Date: Jul 2008 Location: Mississauga, Canada. Posts: 1,595 Thanks: 55 Thanked 274 Times in 207 Posts Social Networking Contact Info	Re: WHY ppc is so much better than social ppc I used to think that PPC was really expensive.. especially with Adwords, but I have been testing PPC on Facebook and I have been able to get 2 cent clicks. You guys need to check it out
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08-21-2011, 09:34 PM	#6
manny2513 Senior Money Maker War Room Member Join Date: Jul 2010 Location: Nashville, TN Posts: 246 Thanks: 17 Thanked 56 Times in 49 Posts	Re: WHY ppc is so much better than social ppc I would say that it depends on the niche. There are some niches proven to work better on facebook ads when others just with PPC. Remember people in facebook are not in buying mood but people searching in google for stuff like "Golf Swing Course" have already their cc on hand. It depends of what you sell.

08-21-2011, 11:05 PM	#8
orisin HyperActive Warrior War Room Member Join Date: Dec 2010 Posts: 173 Thanks: 5 Thanked 19 Times in 10 Posts Social Networking	Re: WHY ppc is so much better than social ppc Why do people think ppc is all about adwords (: so many other ppc channels you can monetize
	How I made $6000 in a month using a simple, never seen before media buying method!

08-22-2011, 02:40 AM	#9
blillard Bryan Lillard War Room Member Join Date: Jan 2009 Location: Stockton, CA Posts: 794 Blog Entries: 3 Thanks: 112 Thanked 115 Times in 88 Posts Social Networking Contact Info	Re: WHY ppc is so much better than social ppc Yeah it all depends on the niche. With some keywords you'll be paying a fortune for markets like debt and insurance, while social ppc you'll spend a lot less just tareting the right demographics.
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08-22-2011, 05:01 AM	#10
jordanberg2311 Advanced Warrior Join Date: May 2010 Posts: 588 Thanks: 3 Thanked 82 Times in 67 Posts	Re: WHY ppc is so much better than social ppc it's different approach different offers converts on different type of sources.

08-22-2011, 10:13 AM	#11
Debra Barrow HyperActive Warrior War Room Member Join Date: Apr 2009 Location: Orlando, FL Posts: 224 Blog Entries: 1 Thanks: 137 Thanked 45 Times in 36 Posts Social Networking Contact Info	Re: WHY ppc is so much better than social ppc Targeted traffic
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08-22-2011, 01:45 PM	#13
PPC-Coach Senior Warrior Member War Room Member Join Date: Sep 2007 Location: , , . Posts: 2,547 Thanks: 44 Thanked 663 Times in 379 Posts	Re: WHY ppc is so much better than social ppc Yeah I don't get why people assume PPC = Adwords. That's far from the truth. There are tons of other great ppc engines that you can get dirt cheap, (even penny clicks) from.

08-24-2011, 07:26 AM	#16
sloanjim Senior Warrior Member War Room Member Join Date: Feb 2010 Posts: 1,228 Thanks: 12 Thanked 100 Times in 82 Posts	Re: WHY ppc is so much better than social ppc i've only had success with adwords though...all the other 2nd tier ppc's I used were basically a waste of money.....anyone care to share? LOL (maybe not)

08-25-2011, 03:40 AM	#18
MediaEncounterOmar Active Warrior Join Date: Jul 2011 Posts: 72 Thanks: 0 Thanked 7 Times in 7 Posts	Re: WHY ppc is so much better than social ppc Well it depends. Its easier to target a gender/age demographic with social ppc. but with regular ppc you can easily get more related clicks to your product.
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