How to Promote Gift Card Offers

etidd · 08-22-2011, 06:06 PM

I'm looking at MaxBounty's listing of ads, and many of them pertain to gift cards at various stores. They pay under $2.00/conversion, and I'm wondering what is the most successful advertising medium for these, and I want to hear tips on what kind of content should go into a landing page for an offer like this.

tristatemedia · 08-22-2011, 06:42 PM

i have been tempted to use print media, small display ad in local free newspaper. people do read them and you can buy a test ad for 75 dollars.
they go to 75k people, something free should do very good.
that is my next move....
best of luck

Rogbog · 08-22-2011, 07:21 PM

If they have banners for these offers you could do a display campaign on BlogAds or one of the media buy networks. Also, go the 7Search and do a PPC campaign biding on brand names for these offers (such as "Best Buy" or "Subway", etc. No problem in direct link to the offer itself.

tayuyaa · 08-22-2011, 07:22 PM

There is an affiliate manager who posted a thread about this couple months ago.
Even though he doesn't tell how to set up your landing page etc...he shared some insights on how to run email/zip submit on PPC.

Step by Step - How to run an email submit!

Hope it helps.

ConduciveStrategies · 08-30-2011, 03:10 PM

Try out doing some PPV with Gift Card Offers.

3000 · 08-30-2011, 08:10 PM

One of my very first "campaigns" using gift cards was promoting them through the power of YouTube.

I would create a crappy short video that basically says "Get A Free Amazon Gift Card" then I would just add my cpa link in the description box.

A little tip for you... The higher the quality and the more information you give to the viewer the higher your click through rate will be to your cpa offer.

MediaEncounterOmar · 08-30-2011, 08:25 PM

if its a specific store, you can use facebook to target everyone who likes the brand of that store.

ChrisBa · 08-31-2011, 06:58 AM

You would target the demographic that would like that certain store, from there the opportunities are endless

paramongoose · 08-31-2011, 08:13 AM

I would say that ppv works well with these kind of offers. ppc could also work, but you would have to watch your margins very closely. Twitter might also work well.

Max P · 08-31-2011, 01:39 PM

PPC and fliers are most effective, online and offline respectively. The link with tips pertaining to PPC is given above. Fliers can be targetted onsite i.e. Best Buy gift card fliers can be distributed outside Best Buy - the fliers should have your link on it.

ConduciveStrategies · 08-31-2011, 01:58 PM

paramongoose is correct. PPV "can" work well with these type of offers, but you really have to study your audience. With payouts being between $1.30 and $2 for an email zip on average, I wouldn't test them out with PPC at first.

08-22-2011, 06:06 PM	#1
etidd Aspiring Warrior Join Date: Jun 2010 Location: atlanta, ga Posts: 73 Thanks: 20 Thanked 1 Time in 1 Post Social Networking Contact Info	How to Promote Gift Card Offers I'm looking at MaxBounty's listing of ads, and many of them pertain to gift cards at various stores. They pay under $2.00/conversion, and I'm wondering what is the most successful advertising medium for these, and I want to hear tips on what kind of content should go into a landing page for an offer like this.

08-22-2011, 06:42 PM	#2
tristatemedia HyperActive Warrior War Room Member Join Date: Apr 2011 Location: newjersey usa Posts: 440 Thanks: 141 Thanked 29 Times in 26 Posts	Re: How to Promote Gift Card Offers i have been tempted to use print media, small display ad in local free newspaper. people do read them and you can buy a test ad for 75 dollars. they go to 75k people, something free should do very good. that is my next move.... best of luck
	MY DOMAIN IS FOR SALE BESTIMCOACH.COM

08-22-2011, 07:21 PM	#3
Rogbog Active Warrior Join Date: Jun 2011 Location: Atlanta, Georgia Posts: 84 Thanks: 0 Thanked 9 Times in 8 Posts	Re: How to Promote Gift Card Offers If they have banners for these offers you could do a display campaign on BlogAds or one of the media buy networks. Also, go the 7Search and do a PPC campaign biding on brand names for these offers (such as "Best Buy" or "Subway", etc. No problem in direct link to the offer itself.
	Read the rules - no affiliate links allowed.

08-22-2011, 07:22 PM	#4
tayuyaa HyperActive Warrior War Room Member Join Date: Oct 2010 Location: France Posts: 380 Thanks: 355 Thanked 50 Times in 43 Posts	Re: How to Promote Gift Card Offers There is an affiliate manager who posted a thread about this couple months ago. Even though he doesn't tell how to set up your landing page etc...he shared some insights on how to run email/zip submit on PPC. Step by Step - How to run an email submit! Hope it helps.
	FREE: "Report Reveals How 22 Year Old College Kid Discovers Clever Way To Persuade People To Send You Money Via Paypal Selling Short Reports!" Click here to discover how!

08-30-2011, 03:10 PM	#5
ConduciveStrategies Owner / President Join Date: Jan 2011 Location: The Net Posts: 116 Thanks: 19 Thanked 5 Times in 4 Posts Contact Info	Re: How to Promote Gift Card Offers Try out doing some PPV with Gift Card Offers.
	Conducive Media CPA Network \| Est. 2010 Reviews @ affiliatepaying.com/conducivemedia www.conducivecpa.com info (at) conducivecpa.com AIM: ConduciveMedia

08-30-2011, 08:10 PM	#6
3000 HyperActive Warrior War Room Member Join Date: Jan 2011 Posts: 405 Thanks: 25 Thanked 38 Times in 34 Posts	Re: How to Promote Gift Card Offers One of my very first "campaigns" using gift cards was promoting them through the power of YouTube. I would create a crappy short video that basically says "Get A Free Amazon Gift Card" then I would just add my cpa link in the description box. A little tip for you... The higher the quality and the more information you give to the viewer the higher your click through rate will be to your cpa offer.

08-30-2011, 08:25 PM	#7
MediaEncounterOmar Active Warrior Join Date: Jul 2011 Posts: 72 Thanks: 0 Thanked 7 Times in 7 Posts	Re: How to Promote Gift Card Offers if its a specific store, you can use facebook to target everyone who likes the brand of that store.
	MediaEncounter Affiliate Network Dating affiliates email me at Omar@mediaencounter.com for great payouts on facebook apps for mailers and display

08-31-2011, 06:58 AM	#8
ChrisBa Senior Warrior Member Join Date: Jun 2008 Posts: 4,130 Thanks: 10 Thanked 507 Times in 401 Posts Social Networking	Re: How to Promote Gift Card Offers You would target the demographic that would like that certain store, from there the opportunities are endless
	I'm Living MY DREAM Thanks to AFF PLAYBOOK! You Can Too! Or Jump on the IM GRIND!

08-31-2011, 08:13 AM	#9
paramongoose Active Warrior Join Date: Apr 2011 Posts: 62 Thanks: 0 Thanked 2 Times in 2 Posts	Re: How to Promote Gift Card Offers I would say that ppv works well with these kind of offers. ppc could also work, but you would have to watch your margins very closely. Twitter might also work well.

08-31-2011, 01:39 PM	#10
Max P HyperActive Warrior War Room Member Join Date: Jan 2010 Posts: 318 Thanks: 10 Thanked 37 Times in 35 Posts	Re: How to Promote Gift Card Offers PPC and fliers are most effective, online and offline respectively. The link with tips pertaining to PPC is given above. Fliers can be targetted onsite i.e. Best Buy gift card fliers can be distributed outside Best Buy - the fliers should have your link on it.

08-31-2011, 01:58 PM	#11
ConduciveStrategies Owner / President Join Date: Jan 2011 Location: The Net Posts: 116 Thanks: 19 Thanked 5 Times in 4 Posts Contact Info	Re: How to Promote Gift Card Offers paramongoose is correct. PPV "can" work well with these type of offers, but you really have to study your audience. With payouts being between $1.30 and $2 for an email zip on average, I wouldn't test them out with PPC at first.
	Conducive Media CPA Network \| Est. 2010 Reviews @ affiliatepaying.com/conducivemedia www.conducivecpa.com info (at) conducivecpa.com AIM: ConduciveMedia