Email vs Zip Submits

guilcoelho · 08-30-2011, 02:15 AM

People interested in CPA marketing will have various types of offers to promote. Two of the most common types are email and zip submits. These two types of offers can provide you with some of the highest conversion rates. However, you may be wondering which one is better to sign up for?

That can be a hard question since both types can yield excellent results. Both types are much more simple than filling out long form or signing up for a free trial offer in which they'll have to give their credit card number. You'll get paid whenever someone fills out a form with a valid zip code or email address.

However, you'll find that zip submits can be much more versatile. They can be used for virtually any type of offer within a given area. You can promote television sets, shopping sprees, and many other types of products and services.

When comparing email and zip submits, you'll likely find that the latter offers even higher conversion rates. When someone fills out their zip code, it's not really information that can be used to identify them.

This certainly isn't the case if they give out their email address since they're the only one in the world that uses it. Zip submits are also even easier to fill out, since visitors only have to press five keys and click the submit button.

You should know that the payout with both of these types of CPA offers will vary. On average though, you can expect to make about $1.50 each time a visitor you refer gives the advertiser their email address or zip code. Plenty of marketers opt to promote higher-paying offers once they gain experience and traffic to their websites. But if you're just starting out, this can be the best way to go.

Now i ask you warriors, Which one do you prefer? and why?

1GreatCPA · 08-30-2011, 11:53 AM

i will go with zip submit.

fluffythewondercat · 08-30-2011, 12:27 PM

@guilcoelho: That's good information. Thanks for posting it.

fLufF
--

SocialBlasting · 08-30-2011, 01:02 PM

Great post! I prefer Zip submits simply because they tend to convert better for me

WeddingDances · 08-30-2011, 02:56 PM

zip is way better, less personal than email

guilcoelho · 08-30-2011, 06:03 PM

Quote:

Originally Posted by WeddingDances

zip is way better, less personal than email

I agree but the cpa for emails are usually higher

WeddingDances · 08-30-2011, 07:42 PM

Quote:

Originally Posted by guilcoelho

I agree but the cpa for emails are usually higher

yes email can be higher and I usually promote the email offers

ChrisBa · 08-31-2011, 06:15 AM

I find zip's easier to convert, but also tend to scrub more..

JasonWestwick · 08-31-2011, 06:16 AM

Email,

Simply put if a visitor is willing to give their email for a free product then I can capture that lead and sell to them over and over again.

AdBank · 09-01-2011, 02:07 PM

I think Zip submits convert a lot better

JasonWestwick · 09-01-2011, 02:43 PM

Quote:

Originally Posted by AdBank

I think Zip submits convert a lot better

They do, but the payout is usually less and you can't monetise a zip code in the future.

italeads · 09-01-2011, 02:44 PM

Agreed, zip is very broad and less personal than email allowing more customers to be willing to give the information away.

jeffrey73 · 09-01-2011, 03:24 PM

There are advantages and disadvantages to both. They both scrub hard, either way.

cpaddiction · 09-01-2011, 11:39 PM

Quote:

Originally Posted by JasonWestwick

Email,

Simply put if a visitor is willing to give their email for a free product then I can capture that lead and sell to them over and over again.

Agreed. That what i've done and i'm always doing.

RokDot · 09-01-2011, 11:48 PM

I have the perfect method for Email Submits.
I won't share ofcourse because i'm releasing it on WSO after i finish the product.
But i find that email submit offers are less personal that zip offers.
Email offers are more anonymous, zip code offers means they have to give up there location identity to a random company or person on the internet.
Stick with email submits, they're simple easy & people are more tend to do them.

manzippo · 09-02-2011, 07:42 AM

Yeah, Guilcoelho, Your post is right, people prefer less private information unless there like the offer you gave to them.

guilcoelho · 09-02-2011, 03:55 PM

Quote:

Originally Posted by AdBank

I think Zip submits convert a lot better

You're right they do!
Both of them have pros and cons

mikekjr26 · 09-02-2011, 04:18 PM

dont like either lol lead submits convert better for me and pay more....to each is own...and they do scrub hard no email or zip for me

florenceofgrey · 09-02-2011, 04:52 PM

I've gotten really good with Email Submit. If you can find a good base, you can do really well. I started a few months ago and I have no complaints!

BlisteringROI · 09-02-2011, 05:06 PM

Guys, they are all the same thing. They are co-reg incent funnels. Just because its a zip sub doesn't mean they never enter the email. The zip just gets them warmed up so they feel more comfortable entering their data in the next few steps in the funnel. Scrubbing will almost always happen. its built in to the offer. Unless your running it exclusively, you will get scrubbed.

guilcoelho · 09-02-2011, 07:49 PM

Quote:

Originally Posted by BlisteringROI

Guys, they are all the same thing. They are co-reg incent funnels. Just because its a zip sub doesn't mean they never enter the email. The zip just gets them warmed up so they feel more comfortable entering their data in the next few steps in the funnel. Scrubbing will almost always happen. its built in to the offer. Unless your running it exclusively, you will get scrubbed.

Some offers convert on zip submit and others on email. We're talking about which one converts better.

imback · 09-02-2011, 07:55 PM

Zip's definitely easier to convert

CHAD

guilcoelho · 09-02-2011, 08:18 PM

Quote:

Originally Posted by imback

Zip's definitely easier to convert

CHAD

Agreed but like stated above, the payout's for emails are higher

BlisteringROI · 09-03-2011, 11:05 PM

Quote:

Originally Posted by guilcoelho

Some offers convert on zip submit and others on email. We're talking about which one converts better.

hahaha, thanks for clarifying.

No serious, It may be true a zip converts better. A pixel does not fire when someone puts in a zip code for crying out loud. They go down a path.

Just saying I think most of you are missing what makes a submit work. But that is all.

guilcoelho · 09-04-2011, 02:28 AM

Quote:

Originally Posted by BlisteringROI

hahaha, thanks for clarifying.

No serious, It may be true a zip converts better. A pixel does not fire when someone puts in a zip code for crying out loud. They go down a path.

Just saying I think most of you are missing what makes a submit work. But that is all.

Just had to point it out =)

i see where your coming from
but I still think it is more important to know which one people see more success in, if you know what i mean.

Jesse M · 09-04-2011, 02:36 AM

Zip seems way easier to convert. Gonna try it first, then email.

jaymoney20 · 09-04-2011, 06:57 AM

Most if not all "zip submits" from peerfly that i've used are actually short form submits converting on the second page submit. Which is actually a short form asking for name, address, details ect. That said most are $2-2.50 and convert at about the same rate as the same offer in email sub form. This is just my personal experience.

convert2seo · 09-04-2011, 10:56 AM

I've had more luck with email submits rather than zip

guilcoelho · 09-04-2011, 10:02 PM

Quote:

Originally Posted by Swag

Zip seems way easier to convert. Gonna try it first, then email.

Yeah because a zip code is less personal than an email address
sounds like a solid plan
Let us know the results man!

LukePeerFly · 09-05-2011, 02:02 PM

Quote:

Originally Posted by jaymoney20

Most if not all "zip submits" from peerfly that i've used are actually short form submits converting on the second page submit. Which is actually a short form asking for name, address, details ect. That said most are $2-2.50 and convert at about the same rate as the same offer in email sub form. This is just my personal experience.

Those would be our short form or registration offers. We have zip submits that pay on the first page submit as well.

We've found that at PeerFly overall our publishers see similar results with our zip code and email submit offers. It really all depends on the angle you take when marketing the offer. For some approaches asking the user for their zip code will convert better than email, but for others it's the opposite.

My suggestion is always to split test and don't forget about the short form/registration offers! If your visitors are not only putting in their email/zip, but also completing the second page and pushing their way down the offer path you need to switch over your links so you can get paid for it

guilcoelho · 09-05-2011, 03:15 PM

Quote:

Originally Posted by LukePeerFly

Those would be our short form or registration offers. We have zip submits that pay on the first page submit as well.

We've found that at PeerFly overall our publishers see similar results with our zip code and email submit offers. It really all depends on the angle you take when marketing the offer. For some approaches asking the user for their zip code will convert better than email, but for others it's the opposite.

My suggestion is always to split test and don't forget about the short form/registration offers! If your visitors are not only putting in their email/zip, but also completing the second page and pushing their way down the offer path you need to switch over your links so you can get paid for it

I agree with you Luke
Split testing is really the only way to find out which one performs better.
Theirs not one definite answer. It all depends on the way you're promoting the offer so you have test and find out what works out best!

williamrs · 09-05-2011, 04:02 PM

Quote:

Originally Posted by LukePeerFly

Those would be our short form or registration offers. We have zip submits that pay on the first page submit as well.

We've found that at PeerFly overall our publishers see similar results with our zip code and email submit offers. It really all depends on the angle you take when marketing the offer. For some approaches asking the user for their zip code will convert better than email, but for others it's the opposite.

My suggestion is always to split test and don't forget about the short form/registration offers! If your visitors are not only putting in their email/zip, but also completing the second page and pushing their way down the offer path you need to switch over your links so you can get paid for it

I think Luke said everything.

It all depends on the offer, traffic and approach/angle, so split-testing is probably the best bet.

W

imback · 09-05-2011, 04:04 PM

Quote:

Originally Posted by guilcoelho

I agree with you Luke
Split testing is really the only way to find out which one performs better.
Theirs not one definite answer. It all depends on the way you're promoting the offer so you have test and find out what works out best!

Split testing is the ONLY WAY TO officially tell which one will convert better. I think overall Zips convert a little better. Then again a lot of people neglect the optimizations methods because they already think it will convert.

CHAD

guilcoelho · 09-05-2011, 04:19 PM

Quote:

Originally Posted by imback

Split testing is the ONLY WAY TO officially tell which one will convert better. I think overall Zips convert a little better. Then again a lot of people neglect the optimizations methods because they already think it will convert.

CHAD

Theirs always room for improvement! One single change could make the difference between a campaign failing or not

Eman Cruz · 09-06-2011, 01:37 PM

I thought it was a tutorial, and when I read the last sentence, I found out that it was actually a question.

Nonetheless, it's a great post, and although very familiar with people who are in CPA, someone like me can learn something from it.

Based on what I have read (don't have any experience with it yet) I think zips are better.

italeads · 09-06-2011, 02:51 PM

Getting someone to type their zip code in is always easier than getting someone to their email address in a field.

guilcoelho · 09-06-2011, 04:53 PM

Quote:

Originally Posted by Eman Cruz

I thought it was a tutorial, and when I read the last sentence, I found out that it was actually a question.

Nonetheless, it's a great post, and although very familiar with people who are in CPA, someone like me can learn something from it.

Based on what I have read (don't have any experience with it yet) I think zips are better.

That seems to be the majority vote. Less personal than emails, so it converts better.

08-30-2011, 02:15 AM	#1
guilcoelho www.CrownProfits.com Join Date: Aug 2011 Location: Danbury, CT Posts: 54 Thanks: 3 Thanked 6 Times in 4 Posts Social Networking Contact Info	Email vs Zip Submits - Which is Better? People interested in CPA marketing will have various types of offers to promote. Two of the most common types are email and zip submits. These two types of offers can provide you with some of the highest conversion rates. However, you may be wondering which one is better to sign up for? That can be a hard question since both types can yield excellent results. Both types are much more simple than filling out long form or signing up for a free trial offer in which they'll have to give their credit card number. You'll get paid whenever someone fills out a form with a valid zip code or email address. However, you'll find that zip submits can be much more versatile. They can be used for virtually any type of offer within a given area. You can promote television sets, shopping sprees, and many other types of products and services. When comparing email and zip submits, you'll likely find that the latter offers even higher conversion rates. When someone fills out their zip code, it's not really information that can be used to identify them. This certainly isn't the case if they give out their email address since they're the only one in the world that uses it. Zip submits are also even easier to fill out, since visitors only have to press five keys and click the submit button. You should know that the payout with both of these types of CPA offers will vary. On average though, you can expect to make about $1.50 each time a visitor you refer gives the advertiser their email address or zip code. Plenty of marketers opt to promote higher-paying offers once they gain experience and traffic to their websites. But if you're just starting out, this can be the best way to go. Now i ask you warriors, Which one do you prefer? and why?
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08-30-2011, 11:53 AM	#2
1GreatCPA Daily payment network Join Date: Jan 2011 Location: USA Posts: 279 Thanks: 24 Thanked 15 Times in 13 Posts Social Networking Contact Info	Re: Email vs Zip Submits - Which is Better? i will go with zip submit.
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08-30-2011, 12:27 PM	#3
fluffythewondercat BestOfFiverr.com Join Date: Jun 2010 Location: San Francisco Bay Area Posts: 1,700 Thanks: 151 Thanked 610 Times in 388 Posts Social Networking	Re: Email vs Zip Submits - Which is Better? @guilcoelho: That's good information. Thanks for posting it. fLufF --
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08-30-2011, 01:02 PM	#4
SocialBlasting Lock Your Content War Room Member Join Date: Mar 2011 Posts: 131 Thanks: 34 Thanked 16 Times in 14 Posts Contact Info	Re: Email vs Zip Submits - Which is Better? Great post! I prefer Zip submits simply because they tend to convert better for me
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08-30-2011, 02:56 PM	#5
WeddingDances Money Cash Dollars Join Date: Oct 2009 Location: NYC Posts: 69 Thanks: 0 Thanked 4 Times in 3 Posts Social Networking Contact Info	Re: Email vs Zip Submits - Which is Better? zip is way better, less personal than email
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08-31-2011, 06:15 AM	#8
ChrisBa Senior Warrior Member Join Date: Jun 2008 Posts: 4,130 Thanks: 10 Thanked 507 Times in 401 Posts Social Networking	Re: Email vs Zip Submits - Which is Better? I find zip's easier to convert, but also tend to scrub more..
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08-31-2011, 06:16 AM	#9
JasonWestwick Advanced Warrior War Room Member Join Date: Nov 2010 Posts: 602 Thanks: 158 Thanked 233 Times in 148 Posts	Re: Email vs Zip Submits - Which is Better? Email, Simply put if a visitor is willing to give their email for a free product then I can capture that lead and sell to them over and over again.
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09-01-2011, 02:07 PM	#10
AdBank Active Warrior Join Date: Jul 2011 Posts: 60 Thanks: 0 Thanked 3 Times in 3 Posts Contact Info	Re: Email vs Zip Submits - Which is Better? I think Zip submits convert a lot better

09-01-2011, 02:44 PM	#12
italeads Active Warrior Join Date: Aug 2011 Posts: 75 Thanks: 1 Thanked 12 Times in 10 Posts Social Networking Contact Info	Re: Email vs Zip Submits - Which is Better? Agreed, zip is very broad and less personal than email allowing more customers to be willing to give the information away.
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09-01-2011, 03:24 PM	#13
jeffrey73 AdCopyAssault.com War Room Member Join Date: Apr 2010 Location: USA Posts: 2,073 Thanks: 1,249 Thanked 450 Times in 374 Posts	Re: Email vs Zip Submits - Which is Better? There are advantages and disadvantages to both. They both scrub hard, either way.
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09-01-2011, 11:48 PM	#15
RokDot Mr Rok War Room Member Join Date: Aug 2011 Location: Narnia Posts: 135 Thanks: 4 Thanked 15 Times in 11 Posts Contact Info	Re: Email vs Zip Submits - Which is Better? I have the perfect method for Email Submits. I won't share ofcourse because i'm releasing it on WSO after i finish the product. But i find that email submit offers are less personal that zip offers. Email offers are more anonymous, zip code offers means they have to give up there location identity to a random company or person on the internet. Stick with email submits, they're simple easy & people are more tend to do them.

09-02-2011, 07:42 AM	#16
manzippo Active Warrior Join Date: Apr 2011 Location: Toronto Posts: 57 Thanks: 3 Thanked 1 Time in 1 Post	Re: Email vs Zip Submits - Which is Better? Yeah, Guilcoelho, Your post is right, people prefer less private information unless there like the offer you gave to them.

09-02-2011, 04:18 PM	#18
mikekjr26 Active Warrior Join Date: Aug 2011 Posts: 68 Thanks: 8 Thanked 4 Times in 3 Posts	Re: Email vs Zip Submits - Which is Better? dont like either lol lead submits convert better for me and pay more....to each is own...and they do scrub hard no email or zip for me

09-02-2011, 04:52 PM	#19
florenceofgrey Warrior Member Join Date: Sep 2011 Posts: 10 Thanks: 0 Thanked 1 Time in 1 Post	Re: Email vs Zip Submits - Which is Better? I've gotten really good with Email Submit. If you can find a good base, you can do really well. I started a few months ago and I have no complaints!

09-02-2011, 05:06 PM	#20
BlisteringROI Active Warrior Join Date: Jul 2011 Posts: 55 Thanks: 2 Thanked 4 Times in 3 Posts	Re: Email vs Zip Submits - Which is Better? Guys, they are all the same thing. They are co-reg incent funnels. Just because its a zip sub doesn't mean they never enter the email. The zip just gets them warmed up so they feel more comfortable entering their data in the next few steps in the funnel. Scrubbing will almost always happen. its built in to the offer. Unless your running it exclusively, you will get scrubbed.

09-02-2011, 07:55 PM	#22
imback Senior Warrior Member War Room Member Join Date: Jun 2009 Location: United States Posts: 1,429 Thanks: 129 Thanked 279 Times in 199 Posts	Re: Email vs Zip Submits - Which is Better? Zip's definitely easier to convert CHAD
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09-04-2011, 02:36 AM	#26
Jesse M Active Warrior Join Date: Aug 2011 Location: California Posts: 52 Thanks: 0 Thanked 5 Times in 5 Posts	Re: Email vs Zip Submits - Which is Better? Zip seems way easier to convert. Gonna try it first, then email.

09-04-2011, 06:57 AM	#27
jaymoney20 HyperActive Warrior Join Date: May 2010 Location: Limington, ME Posts: 125 Thanks: 3 Thanked 14 Times in 11 Posts Contact Info	Re: Email vs Zip Submits - Which is Better? Most if not all "zip submits" from peerfly that i've used are actually short form submits converting on the second page submit. Which is actually a short form asking for name, address, details ect. That said most are $2-2.50 and convert at about the same rate as the same offer in email sub form. This is just my personal experience.

09-04-2011, 10:56 AM	#28
convert2seo I AM SEO Join Date: Aug 2011 Location: SEO HEAVEN Posts: 48 Thanks: 0 Thanked 2 Times in 2 Posts	Re: Email vs Zip Submits - Which is Better? I've had more luck with email submits rather than zip

09-06-2011, 01:37 PM	#35
Eman Cruz Warrior Member Join Date: Sep 2011 Location: Philippines Posts: 23 Thanks: 3 Thanked 7 Times in 6 Posts Social Networking	Re: Email vs Zip Submits - Which is Better? I thought it was a tutorial, and when I read the last sentence, I found out that it was actually a question. Nonetheless, it's a great post, and although very familiar with people who are in CPA, someone like me can learn something from it. Based on what I have read (don't have any experience with it yet) I think zips are better.

09-06-2011, 02:51 PM	#36
italeads Active Warrior Join Date: Aug 2011 Posts: 75 Thanks: 1 Thanked 12 Times in 10 Posts Social Networking Contact Info	Re: Email vs Zip Submits - Which is Better? Getting someone to type their zip code in is always easier than getting someone to their email address in a field.
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