PPC and Review Landing Pages(Will thank)

Becker13 · 08-30-2011, 11:13 PM

Hey guys what is up,

I have noticed that with alot of my ppc campaigns, sending a person straight to the landing page of the product that im promoting just is not working very well (my keywords might be a little off, however they are all related to the product)

Now, I am starting to see that sending them to a review page might increase conversion rates?

Does anyone do this, how does it work for you?

CPApromoter · 08-31-2011, 12:17 AM

Hey Becker,
Yeah; there are certainly a good handful of marketers successfully using "review sites" as landers. With review sites as landers not being a new method / concept, there is quite a bit of material for you to check out to get inspiration for your own spin; such as WordPress review site themes, plugins, mini-sites, PPV landers and more available for sale, free downloads etc.
Review sites also make for a nice opportunity to run multiple offers in the same niche together; picture the wide selection of different e-cig offers ;-)

So is it the end-all be-all? No, but can it be used with great success, yes!
Maybe consider a review-site squeeze hybrid lander.

Becker13 · 08-31-2011, 12:20 AM

Quote:

Originally Posted by CPApromoter

Hey Becker,
Yeah; there are certainly a good handful of marketers successfully using "review sites" as landers. With review sites as landers not being a new method / concept, there is quite a bit of material for you to check out to get inspiration for your own spin; such as WordPress review site themes, plugins, mini-sites, PPV landers and more available for sale, free downloads etc.
Review sites also make for a nice opportunity to run multiple offers in the same niche together; picture the wide selection of different e-cig offers ;-)

So is it the end-all be-all? No, but can it be used with great success, yes!
Maybe consider a review-site squeeze hybrid lander.

Thanks for the great answer!

CPApromoter · 08-31-2011, 12:25 AM

Oh, and I forgot to mention... You should also see a positive shift in CR when you make your Ad Copies and Keywords tailored to your "Review Site" lander... The content you put out on this lander will be more effective with people looking to compare a product or find out the best product relating to their search, not just the main search keyword by itself.

Lastly; keep it clean~ a misleading review site could end up in ****'s creek just like a lot of news sites did.... So as with pretty much any site you want to promote (especially with G), publish your generic pages; Earnings Disclaimer, Privacy Policy, Terms, etc...

08-30-2011, 11:13 PM	#1
Becker13 HyperActive Warrior War Room Member Join Date: Aug 2011 Posts: 322 Thanks: 25 Thanked 169 Times in 44 Posts	PPC and Review Landing Pages(Will thank) Hey guys what is up, I have noticed that with alot of my ppc campaigns, sending a person straight to the landing page of the product that im promoting just is not working very well (my keywords might be a little off, however they are all related to the product) Now, I am starting to see that sending them to a review page might increase conversion rates? Does anyone do this, how does it work for you?
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08-31-2011, 12:17 AM	#2
CPApromoter $ Paper Chaser $ War Room Member Join Date: Oct 2010 Location: Pittsburgh, PA Posts: 292 Thanks: 123 Thanked 55 Times in 38 Posts Social Networking Contact Info	Re: PPC and Review Landing Pages(Will thank) Hey Becker, Yeah; there are certainly a good handful of marketers successfully using "review sites" as landers. With review sites as landers not being a new method / concept, there is quite a bit of material for you to check out to get inspiration for your own spin; such as WordPress review site themes, plugins, mini-sites, PPV landers and more available for sale, free downloads etc. Review sites also make for a nice opportunity to run multiple offers in the same niche together; picture the wide selection of different e-cig offers ;-) So is it the end-all be-all? No, but can it be used with great success, yes! Maybe consider a review-site squeeze hybrid lander.
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08-31-2011, 12:25 AM	#4
CPApromoter $ Paper Chaser $ War Room Member Join Date: Oct 2010 Location: Pittsburgh, PA Posts: 292 Thanks: 123 Thanked 55 Times in 38 Posts Social Networking Contact Info	Re: PPC and Review Landing Pages(Will thank) Oh, and I forgot to mention... You should also see a positive shift in CR when you make your Ad Copies and Keywords tailored to your "Review Site" lander... The content you put out on this lander will be more effective with people looking to compare a product or find out the best product relating to their search, not just the main search keyword by itself. Lastly; keep it clean~ a misleading review site could end up in ****'s creek just like a lot of news sites did.... So as with pretty much any site you want to promote (especially with G), publish your generic pages; Earnings Disclaimer, Privacy Policy, Terms, etc...
	[WSO ALERT] Kill Facebook! Amazing Fan Page Templates + Resale Rights = Ultimate Biz-In-A-Box! [WSO ALERT] Swipe My Campaigns! Get Over 60 Premium CPA Landing Pages - [CLOSED]