EPC of $285.00 in CJ

Michael Ashbourne · 01-11-2009, 09:37 AM

I thought I knew what Earnings per click meant but when I look in commission junction and see a 7 day EPC of $285 I get a little bit confused.

That particular EPC is for insurance that pays $6 a lead. I would expect an EPC to be around $0.50. As in, the average click that you send is worth $0.50. The average click you send to a $6 lead can't be $285.

Just wondering if you knew what was going on here and where my thinking is skewed.

Muchos appreciated.

Michael Ashbourne · 01-11-2009, 09:44 AM

Sorry, I should have done a little bit more research before posting as I found my own answer. I dug a little bit deeper into CJ and apparently it is a figure per 100 clicks. So the real EPC, per 1 click, is 2.85 which makes much more sense on a $6 lead.

Good to know for anybody else wondering how the EPC works in CJ.

Jason Fenty · 01-11-2009, 04:25 PM

Thats a very very good EPC. (2.85)

polleo · 01-11-2009, 04:47 PM

It is a good EPC, but you wont get many clicks for an insurence offer, they just aren't popular ( thats from my experience anyway).

Michael Ashbourne · 01-11-2009, 04:55 PM

It seems like a good EPC but I always get declined for those offers anyway. I assume it has something to do with living in Canada, but it is annoying searching through campaign after campaign to find one I want to promote....and to be declined the moment I apply.

It would be nicer if they told me from the start then I wouldn't bother. Or even better, if they told me exactly why I was instantly declined other then the generic page I get to fix my 'problem' and help make them money.

And that concludes my talk about the frustrations of CJ.

01-11-2009, 09:37 AM	#1
Michael Ashbourne Up, Up, and Away War Room Member Join Date: Dec 2007 Location: Canada Posts: 206 Thanks: 17 Thanked 17 Times in 7 Posts	EPC of $285.00 in CJ I thought I knew what Earnings per click meant but when I look in commission junction and see a 7 day EPC of $285 I get a little bit confused. That particular EPC is for insurance that pays $6 a lead. I would expect an EPC to be around $0.50. As in, the average click that you send is worth $0.50. The average click you send to a $6 lead can't be $285. Just wondering if you knew what was going on here and where my thinking is skewed. Muchos appreciated.
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01-11-2009, 09:44 AM	#2
Michael Ashbourne Up, Up, and Away War Room Member Join Date: Dec 2007 Location: Canada Posts: 206 Thanks: 17 Thanked 17 Times in 7 Posts	Re: EPC of $285.00?? Sorry, I should have done a little bit more research before posting as I found my own answer. I dug a little bit deeper into CJ and apparently it is a figure per 100 clicks. So the real EPC, per 1 click, is 2.85 which makes much more sense on a $6 lead. Good to know for anybody else wondering how the EPC works in CJ.
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01-11-2009, 04:25 PM	#3
Jason Fenty Active Warrior Join Date: Jan 2009 Posts: 67 Thanks: 1 Thanked 0 Times in 0 Posts	Re: EPC of $285.00 in CJ Thats a very very good EPC. (2.85)

01-11-2009, 04:47 PM	#4
polleo Active Warrior Join Date: Jan 2009 Posts: 41 Thanks: 2 Thanked 2 Times in 2 Posts	Re: EPC of $285.00 in CJ It is a good EPC, but you wont get many clicks for an insurence offer, they just aren't popular ( thats from my experience anyway).

01-11-2009, 04:55 PM	#5
Michael Ashbourne Up, Up, and Away War Room Member Join Date: Dec 2007 Location: Canada Posts: 206 Thanks: 17 Thanked 17 Times in 7 Posts	Re: EPC of $285.00 in CJ It seems like a good EPC but I always get declined for those offers anyway. I assume it has something to do with living in Canada, but it is annoying searching through campaign after campaign to find one I want to promote....and to be declined the moment I apply. It would be nicer if they told me from the start then I wouldn't bother. Or even better, if they told me exactly why I was instantly declined other then the generic page I get to fix my 'problem' and help make them money. And that concludes my talk about the frustrations of CJ.
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