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Old 01-11-2009, 09:37 AM   #1
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Default EPC of $285.00 in CJ

I thought I knew what Earnings per click meant but when I look in commission junction and see a 7 day EPC of $285 I get a little bit confused.

That particular EPC is for insurance that pays $6 a lead. I would expect an EPC to be around $0.50. As in, the average click that you send is worth $0.50. The average click you send to a $6 lead can't be $285.

Just wondering if you knew what was going on here and where my thinking is skewed.

Muchos appreciated.

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Old 01-11-2009, 09:44 AM   #2
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Default Re: EPC of $285.00??

Sorry, I should have done a little bit more research before posting as I found my own answer. I dug a little bit deeper into CJ and apparently it is a figure per 100 clicks. So the real EPC, per 1 click, is 2.85 which makes much more sense on a $6 lead.

Good to know for anybody else wondering how the EPC works in CJ.

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Old 01-11-2009, 04:25 PM   #3
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Default Re: EPC of $285.00 in CJ

Thats a very very good EPC. (2.85)
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Old 01-11-2009, 04:47 PM   #4
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Default Re: EPC of $285.00 in CJ

It is a good EPC, but you wont get many clicks for an insurence offer, they just aren't popular ( thats from my experience anyway).
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Old 01-11-2009, 04:55 PM   #5
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Default Re: EPC of $285.00 in CJ

It seems like a good EPC but I always get declined for those offers anyway. I assume it has something to do with living in Canada, but it is annoying searching through campaign after campaign to find one I want to promote....and to be declined the moment I apply.

It would be nicer if they told me from the start then I wouldn't bother. Or even better, if they told me exactly why I was instantly declined other then the generic page I get to fix my 'problem' and help make them money.

And that concludes my talk about the frustrations of CJ.

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