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| | #1 |
| Active Warrior Join Date: Apr 2011
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Hi, I am advertising on Facebook. I usually go for CPC but have been told CPM might be better - no sure what the reason is? Anyone experienced in using Facebook ads? Please share what you think. Thanks in advance. |
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| | #2 |
| Warrior Member Join Date: Aug 2011
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I did it last year for Photography Salon Competition held by a Photographic Club where I am member of. The contest has international scoupe. I never advert at google or yahoo but I like advertising in FB and so do my chairman. We can choose to advert base on demography and the segment etc... etc. CPC or CPM that depends on what ur needs and type or advertising. I went for CPC coz I thought that the ad was intended being clicked by specific viewer. |
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| | #3 |
| HyperActive Warrior War Room Member Join Date: Aug 2011
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I personally like CPM waaaay more. If you can find your targeted traffic on other sites, you can get click for 1/10th the price |
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| | #4 |
| HyperActive Warrior War Room Member Join Date: Sep 2009 Location: Silicon Valley
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This depends on a number of things. First off, the strategy USED to be go CPC, then when you get a good CTR, switch to CPM. Keep in mind that last year Facebook switched up how CPM ads are displayed, placing them in less prime spots. As such, you usually see a lower overall CTR, but that can STILL get you cheaper clicks. The short answer here is, it depends on a number of things. There is no 'this is better' or 'that is better' that covers the whole spectrum. Are you targeting internal (i.e. fan pages) or external (i.e. direct link, squeeze page) pages? Are you knee deep in a successful (or decidedly failed) campaign, or just testing? For external pages, CPM can definitely work, but I've found that when linking to fan pages and stuff you will get the cheapest traffic using CPM for sure. For external pages, it can depend. What kind of traffic are you looking for (what kind of offer, etc)? Don't be afraid to test both, budget permitting. If you are just testing the waters, CPM will give you a more predictable and cheaper (if you control it) spend. I've tested ads where the ctr were in the .4-.6% range on CPC for hundreds of clicks. The same ads were around .2-.4% ctr on CPM, but the initial costs were much less as the CPC ads burned through the initial high click costs fairly quickly. This can be managed by your bidding strategy, but still I've had good experience testing with CPM in many instances. I guess the true 'answer' here is, it depends on a lot of things. If in doubt and really unsure, test both with a small budget and see for yourself what's working best in your unique scenario. Hopefully this info helps you decide which direction (left, right, or straight) to go. |
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| | #5 |
| Senior Warrior Member Join Date: Jun 2008
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I personally like CPM better, but to do CPM, you really need to make sure you have a good ad copy and make sure your CTR is good
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| | #6 |
| Active Warrior Join Date: Apr 2011
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| | #7 | |
| Active Warrior Join Date: Apr 2011
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I will be linking my FB ad to an external website and this is a new niche for me, so yes, it will be a testing stage. Good idea re: testing both and seeing which one performs better. Is there a good guide about FB advertising on advanced techniques? Or do we all have to go through the trial and error stage by burning money at the beginning? | |
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| | #8 |
| Active Warrior Join Date: Apr 2011
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| Hey ChrisBa, how can I learn about writing good ads? This is probably a little different from a good salesletter copywriting skill since the space is limited?
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| | #9 | |
| Warrior Member Join Date: Sep 2011 Location: NC
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Put your thinking cap on - do some extensive research on particular offers that are constantly showing. Don't copy their ad copies as this almost always gets you no where, but write and deploy a few better ones ( perform multivariate testing to find the best results ) Make the ad copy attention grabbing and personalized. Don't just focus on the ad copy - the image is what pulls in the users eyes, while the title and ad copy are what causes the user to click on your ad and hopefully convert into a sale/lead. Always remember this - Images are about 70% of the attention grabbers, while body text is next at 20% and then title is at 10% Just a few Different types of Titles/Headlines that work well: Call out the users Attributes - make sure it's related to the offer Perform Testimonial styles - ex - " How I got Buff" or " How I lost Weight" Ask a Question - ex - " Looking for a date tonight?" - question marks - if used right can yield a good click through rate. There's quite a bit more different type of headlines or body texts that you can test, but you need to conduct a few split tests to find the perfect match of image, title, and body text that will yield you your desired results, which is ultimately a higher CTR, sending your CPC's down and hopefully achieving conversions bringing your campaign to a profitable level. There are quite a few aspects of running a successful profitable facebook campaign then just simply writing a good ad copy. The above is just a small general concept of what you need to do. | |
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| | #10 | |
| Warrior Member Join Date: Sep 2011 Location: NC
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| | #11 |
| AdCopyAssault.com War Room Member Join Date: Apr 2010 Location: USA
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Which traffic source are you going to write your ad for? There are big differences between writing for say a Facebook ad than a POF ad. And the same could be said for AdWords. |
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| | #12 | |
| AdCopyAssault.com War Room Member Join Date: Apr 2010 Location: USA
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Nice explanation! I particularly like the "question" style titles. I'd also like to note that using "geo-targeting" works well when it's allowed too. So does using "scarcity" and "statistics". "Hurry.. Only xx Left!" "43% of Experts agree that _____" Quote:
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| | #13 | |
| Active Warrior Join Date: Apr 2011
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$80 to see results is reassuring for me. Will take your advice and put thinking cap on. Hope to share some results soon. | |
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| | #14 | |
| Active Warrior Join Date: Apr 2011
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| | #15 |
| Active Warrior Join Date: Apr 2011
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| That's a great tip, thanks Jeffrey73.
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| | #16 | |
| Warrior Member Join Date: Sep 2011 Location: NC
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Yup, agreed.. those gain instant results as well. CTR will skyrocket if used properly and CPC's will diminish. | |
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| | #17 |
| AdCopyAssault.com War Room Member Join Date: Apr 2010 Location: USA
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PoF is alot more lenient about what they will accept. They also have a crazy amount of targeting options. You can use variables in your ads like {state:} and {age:} so it makes it beautiful for split testing ages. They have a good amount of traffic volume too. The only thing I don't like is their CPM bidding platform. You can find something running good and it's great, and as soon as it got great it can quickly tank. It's pretty rough testing too. Facebook is much different as you can't do any of that stuff, but you CAN target them by "keywords". POF doesn't have that, yet. Facebook is much more worried about their user experience and their image, so their review teams are super strict. Your ad must be effective, yet tame, if that makes any sense. They've got massive VOLUME, but the CPCs are high if you don't direct *inside* of their space. Get a good FanPage builder! ![]() |
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| | #18 |
| Hi, I'm Rob. War Room Member Join Date: Jul 2011 Location: SC
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I just started Facebook ads today for a couple of CPA offers, with a 5 dollar per day budget for each one. Both have had around 15,000 impressions, but 1 offer has had 9 clicks and 1 conversion, the other has had 8 clicks and no conversions. Boy oh boy do I wish the CPA network accepted Twitter ![]() I have to call MaxBounty tomorrow, they emailed me today. So hopefully they will allow Twitter traffic so I can start making some serious cash. But as for the FB ads, I've spent my 10 dollar budget and only made 1 conversion for $1.40 So thats not good. lol I'll be tweaking my ads tomorrow and changing the daily budget to around 2 dollars until I find something that converts well. |
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| | #19 |
| AdCopyAssault.com War Room Member Join Date: Apr 2010 Location: USA
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| | #20 |
| Active Warrior Join Date: Aug 2011
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Twitter traffic seems to be crap. I used it to promote videos, didn't get any results.
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| | #21 | |
| Active Warrior Join Date: Apr 2011
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I am currently split testing the same ads on POF and FB ads so I will keep watching them and analyse the results.In terms of tracking FB ads, I read a post on Google saying we have to tag our links using this URL builder : Tool: URL Builder - Analytics Help Is this a good way to track FB ads? I managed to generate a link but then, it doesn't really say where to place it? How about using Prosper or Tracking 202? Can we use this instead of Google Analytics? I am still getting my head around setting all these up and would really appreciate some advice. | |
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| | #22 | |
| Active Warrior Join Date: Apr 2011
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Do FB ads work better with higher paying leads? Anyone knows? | |
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| | #23 |
| Hi, I'm Rob. War Room Member Join Date: Jul 2011 Location: SC
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Twitter works great, you just cant spam. When you start that they will block your URL Now for the FB, not sure I just woke up so we'll see how my stats for today are. Maybe I got some conversions overnight |
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| | #24 |
| Active Warrior Join Date: Apr 2011
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| All the best but keep up the good work. Good things take time.
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| | #25 |
| Hi, I'm Rob. War Room Member Join Date: Jul 2011 Location: SC
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Thanks, I created 2 more Ads this morning, I'm testing out 1 international offer with a payout of 9 bux, pixel fires once they click confirmation link in their email. Suggested bid for 1k impressions was only 2.70, and people say international offers perform better than domestic ones. So we'll find out shortly |
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| | #26 | |
| Active Warrior Join Date: Apr 2011
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| ads, cpc, cpm, facebook |
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