CPA: Should I Build My Own Landing Pages?

James Liberty · 09-08-2011, 03:27 AM

I've heard several times that it might be better
to send visitors to your own CPA landing page,
rather than to send them directly to the CPA
offer itself. Could someone please tell me the
advantages of doing this?

Also, some people advise building your own
landing page in order to "pre-sell" the CPA offer.
What exactly is this... and how is it beneficial?

Please help -- I'm pretty much clueless on this one.

jordanberg2311 · 09-08-2011, 05:48 AM

yes, you should learn how to build it yourself
there are actually pro and cons with and without a lander.
some traffic sources are good for Direct Linking. Very depends on demographic behaviour.

A lander is normally presell to user. State the benefits of the offers etc..

The Pro is you can play with visitors emotion etc
the Con is they take one more steps to the offer which you might lose them. Don't worry, it boils down to split testing.

I never use LP for submits or small payout offer. I only use the big one.
Tell users what's the benefits they'll get.

Mahmoud Selman · 09-08-2011, 06:15 AM

Hello James,

Yes it's important to build a landing page for your offer.

By Doing that you will be able to:

1 - Learn how to build landing pages.
2 - Get free traffic with SEO ( important )
3 - Hide your winner keywords from advertisers. ( Many advertisers will pull their offers from you as soon as they get your winner keywords, So you do the hard job for them by spending your money on PPC advertising then they harvest the big bux)
4 - You may create a Lander that are more attractive than the offer landing page itself.

Aviator Joe · 09-08-2011, 08:04 AM

I can count on one hand the number of campaigns I’ve made money from without the help of a landing page. It's a VERY powerul tool in the affiliate chain.
There are so many things to split test however it's important to keep your selling message consistent.

ChrisBa · 09-08-2011, 08:22 AM

Quote:

Originally Posted by James Liberty

I've heard several times that it might be better
to send visitors to your own CPA landing page,
rather than to send them directly to the CPA
offer itself. Could someone please tell me the
advantages of doing this?

Also, some people advise building your own
landing page in order to "pre-sell" the CPA offer.
What exactly is this... and how is it beneficial?

Please help -- I'm pretty much clueless on this one.

The idea is your landing pages makes them want to fill out the cpa offer more, it's a bridge between your promotion methods and the offer

James Liberty · 09-08-2011, 01:33 PM

I have virtually zero website-building abilities. Is there a way
for me to get my hands on some high-converting landing
pages -- and split-test them -- without spending a fortune?

WeddingDances · 09-08-2011, 01:50 PM

Quote:

Originally Posted by James Liberty

I have virtually zero website-building abilities. Is there a way
for me to get my hands on some high-converting landing
pages -- and split-test them -- without spending a fortune?

Try using free website builders such as Yola, Weebly, Blogger. You can test with these free sites and then move to a professional site when you've figured things out.

Omid · 09-08-2011, 02:40 PM

I mostly first use direct linking. Once the campaign becomes profitable I'd go for optimizing.

Building you own landing page is an optimization. It means that by "Pre-selling your CPA offer you can increase the number of conversion. In building landing pages you have to be careful since you may lose your visitors. What is important in building landing pages is to test different types of them and change only one thing each time you test them.

For example, you have a PPC campaign which gives you $0.71 per click on average (EPC) and you are paying $0.40 for each click and you are using direct linking (not landing page). It means that you earn $0.31 per click in profit. By building a lander you'll be able to increase your profit. You can increase your EPC to $0.97 and that means $0.57 ROI per click. so basically what you have done is you have boosted your income by 36%.

As I said, first go for direct linking and once you found a winner try to optimize it by testing lots of landers and other stuff.

~ Omid

SocialBlasting · 09-08-2011, 03:39 PM

An advantage of the squeeze page is that you can display the offer more naturally in your content or around your site. Also, if you provide value to the visitor followed by the recommended offer, they will have more trust in your and you'll see better click through rates.
Of course, you could always do content locking and give away anything you want which forces them to complete an offer!

owenlee · 09-09-2011, 01:00 AM

it would be good to build your own landing page as this enable you to build a list too at the same time...

jordanberg2311 · 09-09-2011, 06:29 AM

if you know a little html, you can try Kompozer or Dreamweaver to start off with.

alternatively, you can use wordpress, and you gotta know what themes and plugins will do what you want.
Some plugins can do 'poll' for you. Some themes are good for reviews...

Try it out with direct linking first. If it's backing out for you, try slapping a LP if it converst more

09-08-2011, 03:27 AM	#1
James Liberty Advanced Warrior Join Date: Jun 2007 Posts: 970 Thanks: 47 Thanked 5 Times in 5 Posts	CPA: Should I Build My Own Landing Pages? I've heard several times that it might be better to send visitors to your own CPA landing page, rather than to send them directly to the CPA offer itself. Could someone please tell me the advantages of doing this? Also, some people advise building your own landing page in order to "pre-sell" the CPA offer. What exactly is this... and how is it beneficial? Please help -- I'm pretty much clueless on this one.

09-08-2011, 05:48 AM	#2
jordanberg2311 Advanced Warrior Join Date: May 2010 Posts: 588 Thanks: 3 Thanked 82 Times in 67 Posts	Re: CPA: Should I Build My Own Landing Pages? yes, you should learn how to build it yourself there are actually pro and cons with and without a lander. some traffic sources are good for Direct Linking. Very depends on demographic behaviour. A lander is normally presell to user. State the benefits of the offers etc.. The Pro is you can play with visitors emotion etc the Con is they take one more steps to the offer which you might lose them. Don't worry, it boils down to split testing. I never use LP for submits or small payout offer. I only use the big one. Tell users what's the benefits they'll get.

09-08-2011, 06:15 AM	#3
Mahmoud Selman Selman.us War Room Member Join Date: Apr 2011 Location: Sweden Posts: 822 Thanks: 317 Thanked 273 Times in 174 Posts Social Networking	Re: CPA: Should I Build My Own Landing Pages? Hello James, Yes it's important to build a landing page for your offer. By Doing that you will be able to: 1 - Learn how to build landing pages. 2 - Get free traffic with SEO ( important ) 3 - Hide your winner keywords from advertisers. ( Many advertisers will pull their offers from you as soon as they get your winner keywords, So you do the hard job for them by spending your money on PPC advertising then they harvest the big bux) 4 - You may create a Lander that are more attractive than the offer landing page itself.
	Get Early Bird To My Newest PPC to CPA Course CPA HeadHunters Find new CPA Marketing secrets

09-08-2011, 01:33 PM	#6
James Liberty Advanced Warrior Join Date: Jun 2007 Posts: 970 Thanks: 47 Thanked 5 Times in 5 Posts	Re: CPA: Should I Build My Own Landing Pages? I have virtually zero website-building abilities. Is there a way for me to get my hands on some high-converting landing pages -- and split-test them -- without spending a fortune?

09-08-2011, 02:40 PM	#8
Omid Experienced Warrior War Room Member Join Date: Mar 2011 Location: USA Posts: 552 Thanks: 24 Thanked 187 Times in 102 Posts Contact Info	Re: CPA: Should I Build My Own Landing Pages? I mostly first use direct linking. Once the campaign becomes profitable I'd go for optimizing. Building you own landing page is an optimization. It means that by "Pre-selling your CPA offer you can increase the number of conversion. In building landing pages you have to be careful since you may lose your visitors. What is important in building landing pages is to test different types of them and change only one thing each time you test them. For example, you have a PPC campaign which gives you $0.71 per click on average (EPC) and you are paying $0.40 for each click and you are using direct linking (not landing page). It means that you earn $0.31 per click in profit. By building a lander you'll be able to increase your profit. You can increase your EPC to $0.97 and that means $0.57 ROI per click. so basically what you have done is you have boosted your income by 36%. As I said, first go for direct linking and once you found a winner try to optimize it by testing lots of landers and other stuff. ~ Omid
	Visit My Blog - Royal Online Income >>The Ideas and Strategies That I Use to Make Money<<

09-08-2011, 03:39 PM	#9
SocialBlasting Lock Your Content War Room Member Join Date: Mar 2011 Posts: 131 Thanks: 34 Thanked 16 Times in 14 Posts Contact Info	Re: CPA: Should I Build My Own Landing Pages? An advantage of the squeeze page is that you can display the offer more naturally in your content or around your site. Also, if you provide value to the visitor followed by the recommended offer, they will have more trust in your and you'll see better click through rates. Of course, you could always do content locking and give away anything you want which forces them to complete an offer!
	Be The Roots

09-09-2011, 01:00 AM	#10
owenlee Advanced Warrior War Room Member Join Date: Jul 2009 Posts: 940 Thanks: 0 Thanked 65 Times in 56 Posts	Re: CPA: Should I Build My Own Landing Pages? it would be good to build your own landing page as this enable you to build a list too at the same time...
	Get targeted traffic in less than 20mins!! Free download now

09-09-2011, 06:29 AM	#11
jordanberg2311 Advanced Warrior Join Date: May 2010 Posts: 588 Thanks: 3 Thanked 82 Times in 67 Posts	Re: CPA: Should I Build My Own Landing Pages? if you know a little html, you can try Kompozer or Dreamweaver to start off with. alternatively, you can use wordpress, and you gotta know what themes and plugins will do what you want. Some plugins can do 'poll' for you. Some themes are good for reviews... Try it out with direct linking first. If it's backing out for you, try slapping a LP if it converst more