Facebook CPC Puzzle

AidanKay · 09-09-2011, 01:50 AM

G'day all,

I was looking at my facebook ads earlier and one of my ads has a reccommended CPC of $0.02-$0.03.

Have the facebook Gods smiled upon me?

My average CPC that I was paying (for only 2 clicks, mind) was $0.65. My bid was $0.95.

Here's some stats:

Reach: 844 (out of 291,740) Freq: 2.0 Clicks: 2 CTR: 0.120%

The Recomended CPC just yesterday was something like $5 or something ridiculous like that.

Is it because I had an awesome day yesterday, which caused a butterfly effect - making everything in my life that little bit better? Or is this a mistake?

Thoughts appreciated.

-Aidan.

unnatural · 09-09-2011, 01:55 AM

I know I've had a CPC of $0.03 and $0.04 on quite a few ads after tweaking. I can't remember what the suggested bid was at the time but I think it was around $0.05 to $0.10.

Anyways, give it a shot, try reducing the bid and see what happens (I'd still go a little above suggested though). Worst case scenario you'll have to raise your bid again or test new ad variations to get the CTR up & CPC down again.

Ryan

AidanKay · 09-09-2011, 02:19 AM

So go the 4 cent bid you reckon?

I'll give that a shot and see where it lands me.

-Aidan.

Aviator Joe · 09-09-2011, 02:48 AM

probably a system bug

reigovilbiks · 09-09-2011, 06:28 AM

one of my current ad Suggested Bid is $1.95 - 3.98 USD and i pay 0,01$

09-09-2011, 01:50 AM	#1
AidanKay is Thankful to Bob Silber War Room Member Join Date: Apr 2009 Location: Perth, Australia Posts: 296 Thanks: 37 Thanked 22 Times in 18 Posts Social Networking Contact Info	Facebook CPC Puzzle G'day all, I was looking at my facebook ads earlier and one of my ads has a reccommended CPC of $0.02-$0.03. Have the facebook Gods smiled upon me? My average CPC that I was paying (for only 2 clicks, mind) was $0.65. My bid was $0.95. Here's some stats: Reach: 844 (out of 291,740) Freq: 2.0 Clicks: 2 CTR: 0.120% The Recomended CPC just yesterday was something like $5 or something ridiculous like that. Is it because I had an awesome day yesterday, which caused a butterfly effect - making everything in my life that little bit better? Or is this a mistake? Thoughts appreciated. -Aidan.
	facebook likes \| fb likes \| reverse telephone look-up

09-09-2011, 01:55 AM	#2
unnatural HyperActive Warrior Join Date: Jul 2011 Location: Edmonton, Alberta Posts: 112 Thanks: 1 Thanked 24 Times in 22 Posts Contact Info	Re: Facebook CPC Puzzle I know I've had a CPC of $0.03 and $0.04 on quite a few ads after tweaking. I can't remember what the suggested bid was at the time but I think it was around $0.05 to $0.10. Anyways, give it a shot, try reducing the bid and see what happens (I'd still go a little above suggested though). Worst case scenario you'll have to raise your bid again or test new ad variations to get the CTR up & CPC down again. Ryan

09-09-2011, 02:19 AM	#3
AidanKay is Thankful to Bob Silber War Room Member Join Date: Apr 2009 Location: Perth, Australia Posts: 296 Thanks: 37 Thanked 22 Times in 18 Posts Social Networking Contact Info	Re: Facebook CPC Puzzle So go the 4 cent bid you reckon? I'll give that a shot and see where it lands me. -Aidan.
	facebook likes \| fb likes \| reverse telephone look-up

09-09-2011, 06:28 AM	#5
reigovilbiks HyperActive Warrior War Room Member Join Date: Jul 2011 Posts: 109 Thanks: 24 Thanked 3 Times in 3 Posts	Re: Facebook CPC Puzzle one of my current ad Suggested Bid is $1.95 - 3.98 USD and i pay 0,01$