How Much Would You Pay For 600k Targeted Impressions?

brianboyer · 09-10-2011, 06:48 PM

I am going to pay to advertise one of my websites and have found a very popular website in my niche that is offering to give me 600,000 impressions for only $275. The impressions will be shown below each of the first post in a forum.

So what do you think this deal is actually worth? Good purchase?

stevenjacobs · 09-10-2011, 06:55 PM

I would reckomend it. It is great traffic.

fluffythewondercat · 09-10-2011, 07:03 PM

I think it all depends on how well your ad converts. Do they allow split testing?

fLufF
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payment proof · 09-10-2011, 07:04 PM

I'd research the forum membership a little bit. Where are the members from?

For example, if you're promoting something available to just USA residents, you wouldn't want to advertise in a forum where 90% of the membership is from other countries.

If the audience fits your intended target, then I think it's a good deal.

brianboyer · 09-10-2011, 07:10 PM

They do not allow split testing. My ads have converted well in the past on other websites.

The members are almost all from the US and are targeted to that specific niche. The forum receives a few million visitors per month and I was shown proof by Analytics reports. So I am thinking it is a very good deal.

fluffythewondercat · 09-10-2011, 07:17 PM

Seems like a no-brainer, then. $275 is a pretty minimal expense -- you're not out much in any event if it flops.

fLufF
--

Dee Odus · 09-10-2011, 09:26 PM

If the traffic is highly targetted, and your offer has proven to convert very well, then it's no-brainer. Personally I prefer to pay per click, impressions kinda scares me :-), it's easier for me to work out my conversion rate per click

Cam Connor · 09-10-2011, 09:30 PM

Hey Brian,

If you think it's quality targeted traffic, then go for it, because that's a pretty decent CPM... However, if you can, why not test it first with fewer impressions?

Link · 09-11-2011, 12:51 AM

Brian, Good to hear that your offer converts well. However, keep in mind that it could always convert better! There are lots of ways you can split test, even if the advertiser won't send your traffic to more than one page. One awesome one is genetify.com, which requires a little bit of tech savvy. There are others, though -- google website optimizer is one. It never hurts to always keep testing...

Good luck!

Wide · 09-11-2011, 02:33 AM

Remember to keep us updated how it goes, always nice to see what works for others

BloggingPro · 09-11-2011, 02:40 AM

The question is how WELL-TARGETED will the traffic be? Is it laser targeted--as in you know with full conviction that the audience is going to be interested in your site/product/service/offer?

Think of it this way. Say your site deals with after-market products for Dodge Chargers, but your advertising campaign is going to be set up to target everyone who has Dodge vehicles.

That's great and all, but what if you could just focus on those that have Dodge Chargers specifically? Which do you think is going to bring you the biggest bang for your buck?

Now of course that is just one example and a pretty broad analogy at that, but I think you get the idea.

brianboyer · 09-11-2011, 09:05 AM

I will do it and let you know how it goes. Thanks for all of the input.

JohnMcCabe · 09-11-2011, 10:00 AM

Brian, it sounds like a great candidate for at least a one-time buy. The price quoted is only $0.46 CPM.

If this pays off, you might want to try negotiating an even lower CPM for a longer (larger) buy...

davejug1 · 09-11-2011, 10:02 AM

I think another pertinent point you should consider is that we don't know your niche.

You see if 1% of them convert, how much are they converting with? The green I mean. Are you talking $1 or $100 per conversion? It's not the kind of question that can be accurately answered without all the information needed. Once you do have all the information, it's purely mathematics

ajrocks · 09-11-2011, 10:13 AM

if you can't run a test don't touch it. You also need a lot more info that you have to make a good call on if its worth anything. What are the past click rates? Traffic Mix?

fluffythewondercat · 09-11-2011, 10:22 AM

Quote:

Originally Posted by davejug1

I think another pertinent point you should consider is that we don't know your niche.

You see if 1% of them convert, how much are they converting with? The green I mean. Are you talking $1 or $100 per conversion? It's not the kind of question that can be accurately answered without all the information needed. Once you do have all the information, it's purely mathematics

That's a good point. You always have to take into consideration what a conversion is worth to you. Also, whether lifetime value of the customer applies in that niche and if it does, whether or not you should take it into account. (LTV can get you in trouble.)

fLufF
--

Fazal Mayar · 09-11-2011, 10:32 AM

I recommend really checking the quality of traffic before but 600k for 275$ looks like a good deal

timpears · 09-11-2011, 11:01 AM

You said visitors and not impressions, right? If so, then $0.46 per thousand VISITORS is pretty damn good, depending on the niche. Some niches cost more to advertise in than others. So if your page converts decently, then this seems like a no-brainer to me.

richgrad · 09-12-2011, 01:58 AM

Could you share what niche this is? I might be interested in advertising too

JasonWestwick · 09-12-2011, 02:35 AM

Before proceeding I would ask the owner if you can try on a smaller scale for a limited time frame, this way ou would be able to test out the quality of traffic without commiting completely.

If successful you can then negotiate on costing.

Just out of interest what was their reasoning for not allowing split testing??

oliverjones · 09-13-2011, 02:52 PM

I own a page on Facebook with publishing rights with 740k members. Each post gets about 100k impressions if left up for a few days. You just need to ensure the page relates to your product otherwise it will be ignored. Even though its to so many people. Usually a post on my page gets my site about 250 - 300 hits. Hope this helps

adbash · 09-14-2011, 10:19 AM

You can try it and then see results, if it's your niche then probably it can give a good growth for your website.

09-10-2011, 06:48 PM	#1
brianboyer HyperActive Warrior War Room Member Join Date: Mar 2011 Location: Michigan Posts: 275 Thanks: 18 Thanked 45 Times in 25 Posts Social Networking	How Much Would You Pay For 600k Targeted Impressions? I am going to pay to advertise one of my websites and have found a very popular website in my niche that is offering to give me 600,000 impressions for only $275. The impressions will be shown below each of the first post in a forum. So what do you think this deal is actually worth? Good purchase?
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09-10-2011, 06:55 PM	#2
stevenjacobs Banned War Room Member Join Date: Aug 2011 Posts: 361 Thanks: 46 Thanked 44 Times in 34 Posts	Re: How Much Would You Pay For 600k Targeted Impressions? I would reckomend it. It is great traffic.

09-10-2011, 07:03 PM	#3
fluffythewondercat BestOfFiverr.com Join Date: Jun 2010 Location: San Francisco Bay Area Posts: 1,700 Thanks: 151 Thanked 610 Times in 388 Posts Social Networking	Re: How Much Would You Pay For 600k Targeted Impressions? I think it all depends on how well your ad converts. Do they allow split testing? fLufF --
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09-10-2011, 07:04 PM	#4
payment proof HyperActive Warrior Join Date: Aug 2007 Location: , , USA. Posts: 329 Thanks: 31 Thanked 41 Times in 39 Posts	Re: How Much Would You Pay For 600k Targeted Impressions? I'd research the forum membership a little bit. Where are the members from? For example, if you're promoting something available to just USA residents, you wouldn't want to advertise in a forum where 90% of the membership is from other countries. If the audience fits your intended target, then I think it's a good deal.
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09-10-2011, 07:10 PM	#5
brianboyer HyperActive Warrior War Room Member Join Date: Mar 2011 Location: Michigan Posts: 275 Thanks: 18 Thanked 45 Times in 25 Posts Social Networking	Re: How Much Would You Pay For 600k Targeted Impressions? They do not allow split testing. My ads have converted well in the past on other websites. The members are almost all from the US and are targeted to that specific niche. The forum receives a few million visitors per month and I was shown proof by Analytics reports. So I am thinking it is a very good deal.
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09-10-2011, 07:17 PM	#6
fluffythewondercat BestOfFiverr.com Join Date: Jun 2010 Location: San Francisco Bay Area Posts: 1,700 Thanks: 151 Thanked 610 Times in 388 Posts Social Networking	Re: How Much Would You Pay For 600k Targeted Impressions? Seems like a no-brainer, then. $275 is a pretty minimal expense -- you're not out much in any event if it flops. fLufF --
	Get your Fiverr gigs ranked higher and make more sales. We show you how! Buy Jody Coyote earrings. She'll love them. And you.

09-10-2011, 09:26 PM	#7
Dee Odus Coolest Guy On Earth Join Date: Aug 2011 Location: London, United Kingdom Posts: 176 Thanks: 51 Thanked 25 Times in 22 Posts Social Networking Contact Info	Re: How Much Would You Pay For 600k Targeted Impressions? If the traffic is highly targetted, and your offer has proven to convert very well, then it's no-brainer. Personally I prefer to pay per click, impressions kinda scares me :-), it's easier for me to work out my conversion rate per click

09-10-2011, 09:30 PM	#8
Cam Connor Insane Links War Room Member Join Date: May 2011 Location: The U.S.A Posts: 527 Thanks: 332 Thanked 99 Times in 73 Posts Contact Info	Re: How Much Would You Pay For 600k Targeted Impressions? Hey Brian, If you think it's quality targeted traffic, then go for it, because that's a pretty decent CPM... However, if you can, why not test it first with fewer impressions?
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09-11-2011, 12:51 AM	#9
Link Active Warrior Join Date: Nov 2009 Posts: 31 Thanks: 2 Thanked 3 Times in 3 Posts	Re: How Much Would You Pay For 600k Targeted Impressions? Brian, Good to hear that your offer converts well. However, keep in mind that it could always convert better! There are lots of ways you can split test, even if the advertiser won't send your traffic to more than one page. One awesome one is genetify.com, which requires a little bit of tech savvy. There are others, though -- google website optimizer is one. It never hurts to always keep testing... Good luck!

09-11-2011, 02:33 AM	#10
Wide HyperActive Warrior War Room Member Join Date: Dec 2008 Location: Denmark Posts: 461 Thanks: 48 Thanked 32 Times in 25 Posts	Re: How Much Would You Pay For 600k Targeted Impressions? Remember to keep us updated how it goes, always nice to see what works for others
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09-11-2011, 02:40 AM	#11
BloggingPro Senior Warrior Member War Room Member Join Date: Jan 2011 Posts: 1,699 Thanks: 4 Thanked 423 Times in 293 Posts	Re: How Much Would You Pay For 600k Targeted Impressions? The question is how WELL-TARGETED will the traffic be? Is it laser targeted--as in you know with full conviction that the audience is going to be interested in your site/product/service/offer? Think of it this way. Say your site deals with after-market products for Dodge Chargers, but your advertising campaign is going to be set up to target everyone who has Dodge vehicles. That's great and all, but what if you could just focus on those that have Dodge Chargers specifically? Which do you think is going to bring you the biggest bang for your buck? Now of course that is just one example and a pretty broad analogy at that, but I think you get the idea.
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09-11-2011, 09:05 AM	#12
brianboyer HyperActive Warrior War Room Member Join Date: Mar 2011 Location: Michigan Posts: 275 Thanks: 18 Thanked 45 Times in 25 Posts Social Networking	Re: How Much Would You Pay For 600k Targeted Impressions? I will do it and let you know how it goes. Thanks for all of the input.
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09-11-2011, 10:00 AM	#13
JohnMcCabe Happy Hooker War Room Member Join Date: Jun 2007 Location: North of the Peace River, Southwest Florida, USA. Posts: 8,035 Thanks: 2,930 Thanked 4,901 Times in 2,615 Posts Social Networking	Re: How Much Would You Pay For 600k Targeted Impressions? Brian, it sounds like a great candidate for at least a one-time buy. The price quoted is only $0.46 CPM. If this pays off, you might want to try negotiating an even lower CPM for a longer (larger) buy...
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09-11-2011, 10:02 AM	#14
davejug1 www.davejug1.com Join Date: Jul 2009 Location: UK Posts: 453 Thanks: 104 Thanked 107 Times in 78 Posts Contact Info	Re: How Much Would You Pay For 600k Targeted Impressions? I think another pertinent point you should consider is that we don't know your niche. You see if 1% of them convert, how much are they converting with? The green I mean. Are you talking $1 or $100 per conversion? It's not the kind of question that can be accurately answered without all the information needed. Once you do have all the information, it's purely mathematics
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09-11-2011, 10:13 AM	#15
ajrocks Active Warrior War Room Member Join Date: Nov 2010 Posts: 42 Thanks: 0 Thanked 1 Time in 1 Post	Re: How Much Would You Pay For 600k Targeted Impressions? if you can't run a test don't touch it. You also need a lot more info that you have to make a good call on if its worth anything. What are the past click rates? Traffic Mix?
	AJ - Dating traffic expert

09-11-2011, 10:32 AM	#17
Fazal Mayar Fusion Blogger Join Date: Sep 2010 Location: where the money is. Posts: 1,073 Thanks: 321 Thanked 69 Times in 65 Posts Social Networking Contact Info	Re: How Much Would You Pay For 600k Targeted Impressions? I recommend really checking the quality of traffic before but 600k for 275$ looks like a good deal
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09-11-2011, 11:01 AM	#18
timpears Senior Warrior Member War Room Member Join Date: Jul 2008 Location: Vancouver, WA, USA. Posts: 3,500 Thanks: 327 Thanked 581 Times in 408 Posts	Re: How Much Would You Pay For 600k Targeted Impressions? You said visitors and not impressions, right? If so, then $0.46 per thousand VISITORS is pretty damn good, depending on the niche. Some niches cost more to advertise in than others. So if your page converts decently, then this seems like a no-brainer to me.
	Tim Pears

09-12-2011, 01:58 AM	#19
richgrad Super Affiliate War Room Member Join Date: Oct 2007 Location: Singapore Posts: 941 Thanks: 4 Thanked 48 Times in 38 Posts Social Networking	Re: How Much Would You Pay For 600k Targeted Impressions? Could you share what niche this is? I might be interested in advertising too
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09-12-2011, 02:35 AM	#20
JasonWestwick Advanced Warrior War Room Member Join Date: Nov 2010 Posts: 602 Thanks: 158 Thanked 233 Times in 148 Posts	Re: How Much Would You Pay For 600k Targeted Impressions? Before proceeding I would ask the owner if you can try on a smaller scale for a limited time frame, this way ou would be able to test out the quality of traffic without commiting completely. If successful you can then negotiate on costing. Just out of interest what was their reasoning for not allowing split testing??
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09-13-2011, 02:52 PM	#21
oliverjones Oliver Join Date: Nov 2010 Posts: 143 Thanks: 1 Thanked 0 Times in 0 Posts	Re: How Much Would You Pay For 600k Targeted Impressions? I own a page on Facebook with publishing rights with 740k members. Each post gets about 100k impressions if left up for a few days. You just need to ensure the page relates to your product otherwise it will be ignored. Even though its to so many people. Usually a post on my page gets my site about 250 - 300 hits. Hope this helps
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09-14-2011, 10:19 AM	#22
adbash Active Warrior Join Date: Aug 2011 Posts: 42 Thanks: 0 Thanked 2 Times in 2 Posts	Re: How Much Would You Pay For 600k Targeted Impressions? You can try it and then see results, if it's your niche then probably it can give a good growth for your website.
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