Adwords weirdness

Dietriffic · 09-13-2011, 08:34 AM

We set up our first Adwords campaign recently. Got approved with no issues and started sending traffic.

Then we tweaked a few things, targeted specific areas, and dropped the Max CPC bid.

Targeting the areas was fine, we were still getting traffic. However, as soon as we dropped the bid we got very little traffic.

So, we returned to the initial max bid, but it has been almost 24 hours now and the traffic isn't coming the way it was.

I'm wonder if Google have marked me down for lowering the bids and are now punishing us with no traffic?

Can anyone enlighten us?

AdrianB · 09-13-2011, 11:13 AM

Google don't punish for lowering bids (at least I don't believe!).

If your keywords are relevant (to ads and landing pages) then you should recover. I would go to your keywords tab, then select columns|customise columns and turn on 'Qual score' to see what your quality score for each keyword is. Pay attention to anything <5.

Kenster · 09-13-2011, 01:12 PM

Adwords is just as much an art as a science so its impossible to know exactly what happened.

I suspect what could have happened was that your ads got reviewed or qs changed around the same time you changed your bid and that was the main culprit of the lost traffic, not necessarily the bid. If the bid change was drastic instead of an "easing" strategy, that may make a difference as well

09-13-2011, 08:34 AM	#1
Dietriffic Top online dietitian War Room Member Join Date: Dec 2008 Location: The UK Posts: 380 Thanks: 43 Thanked 99 Times in 61 Posts Social Networking	Adwords weirdness We set up our first Adwords campaign recently. Got approved with no issues and started sending traffic. Then we tweaked a few things, targeted specific areas, and dropped the Max CPC bid. Targeting the areas was fine, we were still getting traffic. However, as soon as we dropped the bid we got very little traffic. So, we returned to the initial max bid, but it has been almost 24 hours now and the traffic isn't coming the way it was. I'm wonder if Google have marked me down for lowering the bids and are now punishing us with no traffic? Can anyone enlighten us?
	— Melanie (RD) *The only* blog you need to keep your health on track: Healthy Eating Tips Join me: Twitter Click Here** To Stop The EU's War On Cookies!

09-13-2011, 11:13 AM	#2
AdrianB Active Warrior War Room Member Join Date: Sep 2004 Location: United Kingdom Posts: 35 Thanks: 26 Thanked 6 Times in 5 Posts Social Networking Contact Info	Re: Adwords weirdness Google don't punish for lowering bids (at least I don't believe!). If your keywords are relevant (to ads and landing pages) then you should recover. I would go to your keywords tab, then select columns\|customise columns and turn on 'Qual score' to see what your quality score for each keyword is. Pay attention to anything <5.
	Adrian Adrian Bold Internet Adrian on Twitter Last edited by AdrianB; 09-13-2011 at 11:14 AM. Reason: typo

09-13-2011, 01:12 PM	#3
Kenster Krazy Kenster War Room Member Join Date: Jan 2009 Posts: 5,111 Blog Entries: 11 Thanks: 672 Thanked 2,009 Times in 885 Posts	Re: Adwords weirdness Adwords is just as much an art as a science so its impossible to know exactly what happened. I suspect what could have happened was that your ads got reviewed or qs changed around the same time you changed your bid and that was the main culprit of the lost traffic, not necessarily the bid. If the bid change was drastic instead of an "easing" strategy, that may make a difference as well
	Six Figure Alliance Training/Coaching Course... Kenster's Six Figure Mission Blog \| Kenster's Six Figure Alliance \| WarriorJV - WSO Launches