"Actionable" Data

KentLijitRiggs · 09-13-2011, 11:51 AM

What are you using to monitor the demographics of your readership?

Google analytics provides the most robust offering of statistics... but there are alternative out there that may offer more functional information in the way of interpreting your traffic.

An interesting article on ad exchanger prompted me to think about the value of traffic insights WebMD’s Kneen On What Solutions Are Still Needed For Today

In an effort to continue pioneering publisher support Lijit will be offering deeper actionable demographic data (for free) when you're using one of our widgets or display advertising.

09-13-2011, 11:51 AM	#1
KentLijitRiggs Active Warrior Join Date: Jun 2011 Location: Boulder Colorado Posts: 98 Thanks: 5 Thanked 7 Times in 7 Posts	"Actionable" Data What are you using to monitor the demographics of your readership? Google analytics provides the most robust offering of statistics... but there are alternative out there that may offer more functional information in the way of interpreting your traffic. An interesting article on ad exchanger prompted me to think about the value of traffic insights WebMD’s Kneen On What Solutions Are Still Needed For Today In an effort to continue pioneering publisher support Lijit will be offering deeper actionable demographic data (for free) when you're using one of our widgets or display advertising.