Example of Great CPA Lander?

tehering · 09-15-2011, 08:46 AM

Warriors...

Slowly making strides...testing offers...finding more losers than winners...but might be on a winner right now...

Have been direct linking...now want to look at building a Lander to pre-sell, capture lead (?) and send on to offer page...

Would any of you veteran Warriors have a link to what you would consider a well-executed LP as far as CPA goes?

Appreciate any and all enlightenment...

jeffrey73 · 09-15-2011, 09:12 AM

Different landers are more effective for different traffic sources.

For instance, with social traffic and PPV you would use a simple page with one attractive button.

For search engines, like Google, you will need to structure the page more like a BLOG and put "content" on it which is what Google likes so much.

tehering · 09-15-2011, 09:16 AM

Thanks Jeffrey...Great insight...that definitely makes sense...

One other question: If you're using a one pager for social traffic, wouldn't a buyer be turned off by filling in his email address on the way to an offer...in other words, slowing him down to get what he's ultimately after?

jeffrey73 · 09-15-2011, 09:21 AM

Yeah, maybe. That's why you can also try a bridge page ( or pre-sell ) that goes to the offer. There is a big "CLICK HERE" button so they don't have to submit any information.

And if the buyer wants what you have to offer bad enough, filling in a simple form like their name and email address will be a no-brainer for them.

Quote:

Originally Posted by tehering

Thanks Jeffrey...Great insight...that definitely makes sense...

One other question: If you're using a one pager for social traffic, wouldn't a buyer be turned off by filling in his email address on the way to an offer...in other words, slowing him down to get what he's ultimately after?

DerekMadden · 09-16-2011, 12:31 PM

4am - YouTube

(CPA/CPM Journal)100/day in A Day With CPA/CPM/PPC

there you go

tehering · 09-16-2011, 01:17 PM

Thanks Becker...good stuff...

09-15-2011, 08:46 AM	#1
tehering HyperActive Warrior Join Date: Feb 2009 Posts: 383 Thanks: 540 Thanked 34 Times in 29 Posts	Example of Great CPA Lander? Warriors... Slowly making strides...testing offers...finding more losers than winners...but might be on a winner right now... Have been direct linking...now want to look at building a Lander to pre-sell, capture lead (?) and send on to offer page... Would any of you veteran Warriors have a link to what you would consider a well-executed LP as far as CPA goes? Appreciate any and all enlightenment...

09-15-2011, 09:12 AM	#2
jeffrey73 AdCopyAssault.com War Room Member Join Date: Apr 2010 Location: USA Posts: 2,073 Thanks: 1,249 Thanked 450 Times in 374 Posts	Re: Example of Great CPA Lander? Different landers are more effective for different traffic sources. For instance, with social traffic and PPV you would use a simple page with one attractive button. For search engines, like Google, you will need to structure the page more like a BLOG and put "content" on it which is what Google likes so much.
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09-15-2011, 09:16 AM	#3
tehering HyperActive Warrior Join Date: Feb 2009 Posts: 383 Thanks: 540 Thanked 34 Times in 29 Posts	Re: Example of Great CPA Lander? Thanks Jeffrey...Great insight...that definitely makes sense... One other question: If you're using a one pager for social traffic, wouldn't a buyer be turned off by filling in his email address on the way to an offer...in other words, slowing him down to get what he's ultimately after?

09-16-2011, 01:17 PM	#6
tehering HyperActive Warrior Join Date: Feb 2009 Posts: 383 Thanks: 540 Thanked 34 Times in 29 Posts	Re: Example of Great CPA Lander? Thanks Becker...good stuff...