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Old 09-16-2011, 09:42 AM   #1
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Default Question about using "free" in CPA PPC ad copy

After some research about email submits, the general idea is that using "free" as a keyword is very bad and can lead to you getting scrubbed.

Now my question is, does this rule apply for just bidding keywords or the ad copy and title and domain name as well? Any advice is appreciated
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Old 09-16-2011, 11:41 AM   #2
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Default Re: Question about using "free" in CPA PPC ad copy

I usually do not use FREE in the headline. But most of the times I use it in the body text!

It's up to you. I think since the word "FREE" can be seen everywhere the visitor is not willing to click on the ad with "FREE" in the headline!

My 2 cents.
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Old 09-16-2011, 02:19 PM   #3
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Default Re: Question about using "free" in CPA PPC ad copy

Using the word FREE makes it look more like a scam anyways. You don't need to use the word FREE, just make the ad and offer appealing.

A good example of how to run an email-submit was posted on here by leadgenninja. It was an excellent case study!

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Old 09-16-2011, 04:10 PM   #4
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Default Re: Question about using "free" in CPA PPC ad copy

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Originally Posted by jeffrey73 View Post
Using the word FREE makes it look more like a scam anyways. You don't need to use the word FREE, just make the ad and offer appealing.

A good example of how to run an email-submit was posted on here by leadgenninja. It was an excellent case study!
Thanks for your kind words Jeffrey!

In my experience the use of the word "Free" really depends on the offer. I usually split test that. Sometimes you can get in trouble with the advertiser but if your leads are backing out for them it's a non issue.

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Old 09-16-2011, 04:52 PM   #5
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Default Re: Question about using "free" in CPA PPC ad copy

I am new to CPA, and whilst not made any money yet, was wondering if more success has been achieved by fellow warriors in PPC or CPM?

Any advice for a newbie to drive traffic would be greatly appreciated.

thanks

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Old 09-16-2011, 07:37 PM   #6
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Default Re: Question about using "free" in CPA PPC ad copy

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Originally Posted by stakeout View Post
I am new to CPA, and whilst not made any money yet, was wondering if more success has been achieved by fellow warriors in PPC or CPM?

Any advice for a newbie to drive traffic would be greatly appreciated.

thanks

stakeout
PPC is a traffic source

CPM means "Cost Per Thousand" which is an option for bidding or strategy

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Old 09-17-2011, 04:22 PM   #7
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Default Re: Question about using "free" in CPA PPC ad copy

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Originally Posted by jlegrand View Post
After some research about email submits, the general idea is that using "free" as a keyword is very bad and can lead to you getting scrubbed.

Now my question is, does this rule apply for just bidding keywords or the ad copy and title and domain name as well? Any advice is appreciated
With e-mail submits for sure, t his is a big no no, but aside from e-mail submits - it really depends on the traffic source and offer

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